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British Airways cuts Club World meal service for departures after 9pm

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Yesterday we covered the bizarre new breakfast / brunch service that British Airways is serving for lunch on long haul flights departing up to 11.29am.

It pairs a cooked breakfast with wine, a cheeseboard, coffee and liqueurs. Those who have tried it are finding it as odd as it sounds.

On the upside, you are at least still getting a three course meal of sorts. This is no longer the case for Club World departures after 9pm.

BA cuts Club World meal service for departures after 9pm

‘Institutional memory’ is ‘the collective knowledge, experience, and expertise of an organization. It includes the information, processes, best practices, and lessons learned that help an organization function effectively and make informed decisions’.

I mention this because, about 20 years ago, British Airways launched something called ‘Sleeper Service’. It stripped down the Club World business class food service to the bare minimum, on the grounds that most people wanted to sleep on overnight flights and those who didn’t could starve. It was a failure, launching the catchphrase ‘To Fly, To Starve’ and was abandoned. This is despite the fact that it only operated from airports where BA had pre-flight lounge dining.

Multiple rounds of staff departures at British Airways later, everyone who remembers the failure of ‘Sleeper Service’ seems to have left and a version of it is back. This time it is on virtually all routes, irrespective of whether the lounge offers a full meal.

What is now served on Club World departures after 9pm?

The menu has been pared back sharply:

  • appetisers have been scrapped
  • main courses and desserts are massively simplified

Here is an example menu currently in use:

Main courses

  • Butternut squash and coconut soup
  • Grilled tiger prawn salad
  • Chicken and leek pie
  • Cheese and crackers

Dessert

  • Panna cotta
  • Fruit salad
  • Chocolate chip cookies

…. and that’s it.

Bizarrely the menu says at the top:

“Take your pick from an assortment of seasonal dishes. If you’re feeling tired and can’t wait to cosy down, then just choose your main and dessert and a night cap of your choice”.

However, you have no option but to have just a main and dessert because that’s all there is! The appetisers are gone.

This new service has been rolled out on virtually all long-haul routes. The only exceptions are 12+ hour flights. It is, apparently, being used on Cape Town and Mauritius which are over 11 hours.

The airline argues that a ‘one tray’ meal service will allow passengers to get to sleep more quickly. The problem is that British Airways ALREADY offered a stripped down ‘one tray’ option on late night Club World flights. Those who wanted to eat and sleep could have the ‘one tray’ meal whilst those who didn’t could – until last week – have the standard full menu.

It isn’t clear what is offered in First Class. I believe that the menu has also been cut back but bears more resemblance to a proper meal.


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Comments (486)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Rupert S says:

    Time for Mr Doyle to move on I think. If BA’s bean counters can’t see that First and particular Club are their cash cows (like every other airline), then they may as well drop the class and become economy only.

    • Rob says:

      There was a lot of talk at World Aviation Festival last week about Sean leaving. A lot of the current issues are out of his control but when you are cancelling flights left, right and centre you don’t double down on customer hate.

      • Thywillbedone says:

        I can’t recall a lower profile CEO of BA ever …perhaps they couldn’t find a high-viz jacket in his size??

        • BA Flyer IHG Stayer says:

          What about the guy who was between Wilkie and Cruz?

        • can2 says:

          good one :))

        • mkcol says:

          Lower profile to the extent that when his name was mentioned earlier I genuinely couldn’t think who they were & why they were relevant to the comments here.

  • Red Flyer says:

    Thought that was a decent list of items until I realised that was the FULL menu choices and not a sample meal!

  • Pete says:

    Oh dear! Sure it comes with a fare reduction not!

    Just to ask is it defo ONLY after 9pm departures .. you mention’ ‘it’s virtually all longhaul routes’ .. Inc Cape Town as 11+hours .. but do we assume only strictly the post 9pm departures?

  • Peter says:

    As I said in a previous comment, BA’s race to the bottom continues, under a succession of CEOs who have focussed on cutbacks at the expense of the passenger experience. They seem to forget that once lost, passengers are likely to stay with whichever new airline they choose to fly with, rather than to give BA their custom again – and no wonder, when there are other more passenger orientated airlines out there.

    • AJA says:

      Of course the other thing is that BA will also always find new customers. It is a mistake to think you are valuable to BA even if you fly TATL once a week with them. You are a cash cow and unlikely to switch elsewhere if you have the GGL status or higher that comes with that sort of travel. Besides TATL is a revenue sharing operation so even if you switch to AA BA is still getting some of your money.

  • Matthias says:

    I’m with BA on this one – particularly on US to UK late redeyes, I’ve never understood why anyone would like a 3 course meal when it’s 4am+ in the UK and surely you would have had dinner in the lounge before coming on anyway. So there myst be a lot of waste on those flights.

    Having said that I guess giving people a choice is still a good idea – if needed you could even make it a “choose before you fly” options primarily to avoid waste, and if you’ve forgotten then you need to take what’s left.

    I also took a recent 23:55 westbound departure from MAD (to BOG) and would have much preferred a shorter and less noisy meal service while I was trying to get some sleep in the 8 hours available

    • Adam says:

      Who know what time zone people’s body clocks are in? Anyway, time and wastage could be avoided by allowing pax to opt in online for a full meal service.

    • Throwawayname says:

      People may be connecting from all sorts of places, often on flights with limited catering and without time to use the lounge.

    • Josh B says:

      My CW flights next week have a £15k cost last I looked – maybe we should be the ones to decide whether we want to eat and how many courses? Its bizarre to be going in the opposite direction to the rest of the industry where people are increasingly demanding premium experiences rather than just a bus in the sky. You can barely get into a lounge these days given the levels of demand.

      • Lady London says:

        Until I hear someone refer to ” my £15k flights next week” that also has ” I cancelled my flights” then all the moaning just has no credibility for me.

        I bet if I started a thread on here with the title ” I cancelled the British Aiways flights that I had booked because .

        Ideally you’d have to give the PNR you cancelled to prove it but that would cause data issues

        Until you all start cancelling existing flight bookings on BA flights as well as all the noise about never flying them again it’s all just hot air.

        Though I think it would be perfectly reasonable and rational to cancel other flights that aren’t affected by this $hitty mean change, in protest.

        • Throwawayname says:

          Why would one have to cancel any flights? Some of us may be too discerning and/or cynical to book on an airline like BA in the first place and this sort of news just reinforces that perception. Their inability to sustain basically any ‘thin’ long-haul routes to destinations outside of the USA reflects their lack of popularity with customers who are not captive (whether in terms of being based near LHR, tied to corporate contracts, or stuck in the avios hamster wheel).

    • Londonsteve says:

      The premium travel market is increasingly leisure focused and for many of these passengers it’s a rare treat. If I’m in Business on a long haul flight, I don’t care about the length of the flight or the timezones, I want to get my money’s worth and that includes a lavish meal and multiple quality drinks. That opportunity has now been removed. I’ve got plenty of opportunity to sleep at my destination but only limited time on the flight.

      • ALISON says:

        compare and contrast with the way Qatar present their ‘arabian nights’ style meals with firstly a fresh table cloth neatly laid down, a little flickering tea light, proper cutlery, amuse bouche, bread with choice of oils and butter, sparking or still water in a tinted glass, mezze, olives, dates etc etc. Why would I book BA if I’m headed to far east or southern hemisphere from LHR?

        • Londonsteve says:

          You just wouldn’t, unless you’ve got a 241 to burn and happen to find availability to the very limited array of destinations they offer.

  • David Smith says:

    British Airways a second rate airline always was always will be.
    Just avoid flying with them especially when flying east.
    Use Singapore Emirates or anyone other than B.A.

    • Peter says:

      Perhaps all BA management should be made to fly on a Singapore Airlines flight to see how it should be done properly – Singapore are so far ahead of BA as to be in a different league entirely. BA are now an ” airline of last resort ” . For that matter, the CEO’s of every UK airport should be sent to Singapore Changi airport to discover how an airport can be made into a welcoming, working, pleasant environment to be in !!! It’s light years ahead of the misery inducing UK airports who so often treat the passenger as a nuisance and a cash cow. Perhaps its just a further sign of the UK’s terminal decline into a third rate country, with its acceptance of poor standards and ” it’ll have to do ” attitude.

      • Jonathan says:

        SQ are a top airline, and they hardly focus on providing cheap good value fares – even in Y.

        Low cost fares is something BA started targeting about 10 years ago, and it’s come at a cost to their reputation

  • Louise Kay says:

    This is appalling from BA and as a GGL member I shall like many others, complain. It’s not up to the standard that you pay for and compares very poorly with other airlines (that’s true even before the cuts). We have a morning flight to Cancun in Club World coming up and a First flight back from Mexico City after 9pm so shall provide feedback after that.

  • Donna says:

    That’s simply not true. The ‘good night’ service on flights that leave after 9:30 pm have 2 appetisers to choose from. 3 main meals and still 4 desserts. Passengers have the option to opt for an ‘express service’ of an appetiser and dessert or cheese board and maximise rest but if the full service is available to anyone who wants it

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