IHG is bringing its voco hotel conversion brand to London

Very quietly, a voco hotel in London has popped up on the IHG website. It is not yet bookable.

The hotel is a conversion of ‘Signature London, The J Marylebone Hotel’ on Old Marylebone Road, very close to Marylebone station.

Something seems to be ‘up’ here. Signature London has only been open for 13 months yet is about to lose its own branding to become voco London Marylebone.

The hotel looks smart – a four star property with just 93 rooms. Rooms are small, however, with standard rooms (‘for the discerning traveller’ according to the website) being just 11 sq m.

The suites, which offer ‘the pinnacle of luxury and space’, are only 27 sq m and so not really spacious at all ….

Signature has eight properties in London (and none elsewhere) so it will be interesting to see if any others move to IHG. J Marylebone looks to be the most modern of the group.

There is an interesting new feature on TripAdvisor which allows you to get an AI-created summary of recent reviews for a hotel – although in this case there are only 33 reviews in a year. This is how the reviews are summarised:

“The J Marylebone is often celebrated for its modern ambiance and spotless rooms, complete with high-tech amenities and praised for excellent soundproofing. However, some travelers have noted the rooms can be on the cramped side, occasionally without windows and feeling stuffy.

Guests have called out the hotel’s prime location, conveniently close to transport and attractions, yet have expressed some dissatisfaction with the perceived value, occasionally feeling shortchanged. The staff garners compliments for their friendliness and efficiency, despite occasional lapses in service reported.”

You can find out more on this page of ihg.com although bookings are not yet available.

IHG One Rewards update – December 2024:

Get bonus points:

You will earn 3,000 bonus points for every two cash nights you stay between 19th September and 31st December 2024.

Nights to do not need to be consecutive. Read more in our article here and click here to register.

IHG is running a second promotion for stays at five of its smaller brands. You will receive triple base points between 1st October and 31st December 2024 on stays at voco, avid hotels, EVEN Hotels, Atwell Suites and Garner Hotels. Read more in our article here and click here to register.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here.

IHG One Rewards is offering a 100% bonus when you buy points by 13th December 2024. Your annual purchase limit is increased to 300,000 points plus the bonus. Click here to buy.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.