NEW: Redeem Accor points for tickets for the ALL Terrace at OVO Arena Wembley

Accor Live Limitless has launched a new long term partnership with OVO Arena Wembley – or what you probably still call Wembley Arena.

This is the art deco concert venue directly opposite the football stadium. At 12,500 seats, it is the second largest concert venue in London after The O2 which can hold 20,000.

I was there for the launch on Wednesday and, frankly, the ALL Terrace (as it is known) beats the Marriott Bonvoy and Virgin Red boxes at The O2 hands down in terms of how close you are to the stage.

I will review my experience at the launch event next week. I want to keep it separate so we can link back to it in future.

We will also be running a competition soon to give away a pair of tickets to an upcoming concert.

For now, I just want to highlight the first five concerts to be made available.

What can you book at OVO Arena Wembley?

There are currently five concerts available to book via the ALL Limitless Experiences website here:

• Lenny Kravitz, Friday 28th February, 20000 points for two people

• Teddy Swims, Thursday 6th and Friday 7th March, 12000 points for two people

• Loserville / Limp Bizkit, Sunday 16th March, 6000 points for two people

• Destroy Lonely, Wednesday 2nd April, 4000 points for two people

• Sean Paul & Ashanti, Friday 18th April, 8000 points for two people

Each package gets you:

• two tickets for the ALL Terrace

• use of the premium entrance (this is behind the arena)

• access to the Heroes lounge

• one food item per guest (the biggest thing you can get is a large pizza)

• three drinks per guest (beer, wine, single spirits, soft drinks)

Is this good value?

Looking at the pricing above, it seems that a bit of market testing is going on. An Accor point is worth exactly 2 Eurocents when put towards a hotel booking so you can do the maths pretty easily.

However, without pre-empting my review, you can’t easily compare the ALL Terrace to the cost of standard seats. You have a dedicated area with totally unobstructed views of the stage. The seats are 20 seconds from the entrance to the Heroes lounge, and if that’s too much effort there is waiter service at your seat.

The food and drink is worth around £70 between you if you both have a pizza and use all three drinks vouchers.

Obviously, given its age and listed building status, OVO Arena Wembley is never going to match the facilities that The O2 can deliver. However, in terms of the concert going experience, being so close to the stage on Wednesday night (for Toto and Christopher Cross) was a major upgrade on The O2 suites.

Accor’s biggest issue with the arena is going to be the line up. In general, apart from acts who deliberately want to play a smaller venue, it attracts people who can’t sell out The O2. You are getting relatively smaller names – although anyone who can sell out a 12,500 seat arena is not exactly small fry.

As I said, a full review will follow as will a competition to win some tickets. The competition will not be for the five concerts above, so if any of the names above appeal then jump in now.

Earning Accor Live Limitless points

Accor is the largest hotel group in the world outside the Americas, so there are no shortage of ibis, Novotel, Pullman, Mercure, Sofitel, Raffles etc hotels where you can earn.

Our full overview of Accor Live Limitless is here.

There are no credit card partnerships, directly or indirectly. You CAN transfer Avios into Accor Live Limitless points via Qatar Airways Privilege Club but the rate isn’t great at 4.5 to 1 – read more here. You can also do it via Finnair Plus Avios but the rate is a little worse at 4.6 to 1.

You can redeem your points for the ALL Terrace on the Accor website here.

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Accor Live Limitless update – March 2025:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.