Review: What you get with the ALL Terrace at OVO Arena Wembley

As we covered last week, Accor Live Limitless has launched the ALL Terrace at OVO Arena Wembley.

This will allow you to redeem your Accor hotel points for VIP tickets for concerts at the arena. At 12,500 seats it is the largest in London after The O2.

My earlier article looked at what is currently bookable. Today I want to show you what you will get, based on a night out to see 1980s icons Toto last week!

Accor gifted me two tickets to the launch night. I took along occasional HfP contributor Jamie who took the photographs below.

What do you get when you redeem for the ALL Terrace?

Each package is for two people. You receive:

• two tickets for the ALL Terrace
• use of the premium entrance (this is behind the arena)
• access to the Heroes lounge
• one food item per guest
• three drinks per guest (beer, wine, single spirits, soft drinks)

Let me show you how it works in practice.

If you’ve never been to Wembley Arena, it is directly to the right – if you walk from Wembley Park tube – of the football stadium. Wembley Park is on the Metropolitan and Jubilee lines and it is virtually impossible to get lost between the tube and the football stadium. There is also a mainline station behind the stadium.

The ‘premium entrance’ is at the rear of the arena. You don’t enter via the front, pictured above. You walk down the left side of the arena, adjacent to the Hilton hotel. Ignore the two entrances which are on that side.

As you get to the back of the arena you see its best effort at making a green, flowery VIP entrance. It was a kind thought but doesn’t really work. Security is VERY sniffy about bags. The limit is A3 size and, whilst mine was OK, they were not happy that I had a laptop in it. I told them I was there to do some work for Accor and they let me through. There is no cloakroom so you are stuck if your bag is deemed unacceptable.

You walk through this short corridor:

…. and you are immediately on a small concourse with access to the lounge, the ALL Terrace and a few food and drink concessions.

When I say that the lounge is very near the Terrace, this is what I mean:

It’s about 20 seconds walk from your seat in the auditorium to a seat in the lounge.

This is a PR picture of the lounge because I couldn’t get anything better:

The lounge was busy before the show but quiet once it got going, even in the gap after the warm up act. There are windows on one side which give a very close view of the stage:

Looking at the OVO Arena Wembley website, it seems that a substantially bigger lounge – the Coors lounge – will open in April. I don’t know if Accor tickets will get access to this or if it is even convenient for the ALL Terrace.

When you first enter the lounge you will be given one food coupon and three drink coupons. The lounge has a limited range of food (buffalo chicken wings, pulled pork slider, cauliflower bites) but I was told that any of the food stands outside would also accept my voucher.

I popped out and went to a stand that was doing fresh stone baked pizza. I picked this up which would otherwise have been £15:

(OVO Arena Wembley is part of Amex’s 10% venue cashback scheme. As long as you have opted in via the ‘Offers’ tab on your Amex account, you will get 10% back on whatever you spend, assuming you do spend some money.)

I had no problem taking the pizza into the arena to eat on the Terrace.

Whilst you can obviously claim your free drinks in the Heroes lounge, there is also at-seat waiter service. Whilst we never used it, the staff were very on the ball and would pop up every 30 minutes or so to see if we wanted anything. The waiter team accept drinks vouchers.

You can also order to your seat from the arena app, although this requires card payment.

The ALL Terrace

The terrace is a dedicated row of just eight seats at the very front of a seating block.

It has a blue velvet rope on it which was a cute touch, although it was a bit fiddly having to release and secure it again every time you exited and entered.

You have a totally unobstructed view of the stage. You cannot be blocked because there is no-one sitting in front of you. Even if everyone else in the arena chooses to stand, you will still have a perfect view from your seat.

Here’s a view of the terrace looking towards the stage:

Here’s a picture looking away from the stage:

Here’s a shot of Christopher Cross in action:

Compared to the view you get from a hospitality suite at The O2, it is night and day.

Here’s Toto in action:

Whilst we usually don’t focus much on service and staff in reviews, because people usually know who we are and it can distort things, I will make an exception here.

Everyone we interacted with in the arena was ludicrously cheerful and friendly. Not just polite but genuinely warm and chatty. The arena has either moved its most amiable staff to the VIP area or does an amazing job of recruitment and training. I felt the security guard at the entrance to our block was my new best friend by the end of night.

Booking tickets

You can redeem your points for the ALL Terrace on the Accor website here.

I don’t know how often the list will be updated but we’ll mention it on HfP whenever there is a big drop of seats. There are four pairs of tickets per show available with the ALL Terrace seating just eight in total.

Accor is the largest hotel group in the world outside the Americas, so there are no shortage of ibis, Novotel, Pullman, Mercure, Sofitel, Raffles etc hotels where you can earn. Our full overview of Accor Live Limitless is here if you want to find out more about how the scheme works.

There are no credit card partnerships, directly or indirectly. You CAN transfer Avios into Accor Live Limitless points via Qatar Airways Privilege Club but the rate isn’t great at 4.5 to 1 – read more here. It may work for you if there is an act you are very keen to see and tickets are otherwise unavailable.

Obviously, given its age and listed building status, OVO Arena Wembley is never going to match the facilities that The O2 can deliver. However, in terms of the concert going experience, being so close to the stage on Wednesday night for Toto and Christopher Cross was a major upgrade on The O2 suites and the night genuinely exceeded my expectations.

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Accor Live Limitless update – March 2025:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.