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What can the British Airways ‘You First’ team do for you if you are booked in First Class?

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“You First” is a dedicated call centre set up to help anyone holding a British Airways First Class ticket.  Not many people know it exists, which is a shame because – irrespective of the wait times at the main British Airways call centre – telephone calls to “You First” are generally answered quickly.

The last time I used it, back in August 2020 at the height of the pandemic when getting an airline to answer your call required a minor miracle, I got through within 30 seconds and within five minutes my tickets were changed following a cancellation.

‘You First’ is by far your best opportunity to get an affected flight rebooked or refunded.

British Airways You First telephone number for first class passengers

The British Airways “You First” telephone number is 020 7949 3055.  If you are in the UK, there is also a free version which is 0800 408 7667.

‘You First’ is open 24/7, although if you call outside UK office hours you may be diverted to an offshore call centre and the service level may be different.  It is, I believe, the same team that look after Gold Guest List members.

You can also ring this number to make a First Class booking for cash or Avios, as well as call to make any changes or cancellations.

What else can “You First” do for you?

The British Airways website is rather vague about what “You First” offers.  On the webform for contacting “You First” it suggests using them for:

  • Travel queries
  • Journey disruption
  • Mishandled bags

To be honest, I don’t think I have ever used it for anything other than flight changes.

Much of the value used to be in booking spa treatments in The Concorde Room lounges in London and New York, but the spas were removed some years ago. The Concorde Room cabanas can no longer be pre-booked, it seems.

British Airways You First telephone number

You can ask “You First” to send you the menu for your particular flight in advance, if you contact them within a few days of departure. This can be especially useful if you are wondering whether to pre-order a special meal or not.

The British Airways “You First” service is NOT meant to be a concierge service.  They will, however, answer the telephone quickly and deal efficiently with the basics such as ticket changes – although you could justifiably argue that you shouldn’t need to have a First Class ticket to get this level of service!

There isn’t much about “You First” on the British Airways website, but the little there is can be found here.


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In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

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There are two official British Airways American Express cards with attractive sign-up bonuses:

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You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

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Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (26)

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  • daveinitalia says:

    “Much of the value used to be in booking spa treatments or cabanas in The Concorde Room lounges in London and New York, but these features no longer exist”

    I used a cabana last week! They became available again about a year or so ago. I don’t know if YouFirst can book these anymore, but they certainly let GGLs use them if they’re free on the day (they had a list of bookings so it must be possible to reserve them somehow).

    • VinZ says:

      I called the other day. They said you can’t prebook but cabanas are now first come first served.

  • tontoro says:

    I’ve only called it once, at 4am, when my 9am flight to Houston was cancelled. It was diverted to a non UK call centre, but was picked up quickly and I was rebooked to my satisfaction within a few minutes.

  • Rich says:

    I phoned them for the menu for my flight… I was super excited only to find out it had been replaced by “brunch “

    £5,000 for a waffle… no thanks BA.

    • C2K77 says:

      How long in advance was this? It may have changed since the penny dropped that the meal penny pinching “we” asked for apparently annoyed us all.

  • C2K77 says:

    As with you @Rob I used them to book cabanas, advanced menus etc. whilst outside their purview ( not concierge agents) I did once call a couple months ahead of an F booking when I became aware BA were about to roll out their 100th anniversary amenity kits. Forget who was currently making them at that point or if they’re still the provider off the top of my head but SWMBO was a fan of the brand so I asked if there was anyway one could be squirrell’d away and given instead of the centenary one. Was told it was a very long shot and best not to expect it. But low and behold said branded bag was sat on her seat upon boarding.

    I think I lucked out & was pushing it a bit but I also think that if reasonable & practical then You First do proactively try to go the extra mile.

  • Alex G says:

    I called them last year to amend an existing avios booking. The woman who answered asked me for the booking reference, and told me “I shouldn’t really do this cause you have called You First, but I will this time”. When she asked what change I wanted to make, I told her I wanted to move from J to F as Avis availability had opened up. She didn’t apologise but she sounded embarrassed. Not great customer service TBH.

    • John says:

      Perhaps you could have just directly stated you wanted to upgrade a redemption to F instead of making an ambiguous statement.

      • Alex G says:

        I could have done that. But I believed I was giving helpful information by stating the reason for my call, which was to amend an existing booking. I expected to be asked for my booking reference in return, which I was. The next logical step would have been to ask what the amendment was that I wanted to make. If at that stage it had transpired that I was not a First passenger, then the call handler could have pointed that out, or given me the appropriate number to call. She dealt with the situation poorly.

        Giving someone a long spiel when they answer the phone is not generally helpful Feeding them the information that they need when they need it usually works best.

        People in customer service should listen, not assume. And yes, like most people, I have worked in customer service.

        • Tom says:

          My take is that if you are not already in F then you cannot use that service.

        • Lady London says:

          I’d hsve opened with “I want to amend my bookng to First” as whether you’re entitled to call them is far more important than the function you wish to perform

          • Paul says:

            How about they simply say good morning /afternoon etc my name is, how can I assist you? The problem is they are so up themselves that the assume everyone is pulling a fast one.
            The assumptions BA staff still make about people is shocking

  • cats_are_best says:

    About 4 months ago an F flight had a severe delay and other issues, I submitted the usual ba.com comp/complaint form.

    I was surprised to be called back to advise that they had received it, then another call a few days later to say statutory comp+some Avios were on the way, both paid/credited within a few days.

    No idea if it’s You First involved, but definitely a much faster/better response than when I have the same issue on J/CE flights… for the last one, eventually the comp was paid, but then weeks more elapsed with no sign of the Avios, only got them when I prodded BA.

  • Mark says:

    The only time I used them was to request a LHR-JFK F menu last July. Requested via the online form a week in advance of the departure date. To this day I’m still waiting to receive it.

  • nectar collector says:

    Would definitely recommend using them for any First bookings that can’t be done easily on ba.com eg booking with a GUF. In my experience they really do know the ins and outs of this, including looking for rare availability on AA flights, booking straight into into First A class on unicorn routes like LHR-SYD with a 2 4 1 and a GUF etc

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