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Global Airlines is taking bookings for its launch flights ….

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Truth can be stranger than fiction …. and nowhere in aviation has that been more true than for Global Airlines, an airline start-up founded by travel influencer James Asquith.

Global Airlines launched in 2023 when it announced it wanted to operate a fleet of A380s from London Gatwick to North America ….

…. yes, the same A380s that many airlines are retiring because they are difficult to fill, and where spare parts are getting harder to source – some airlines are cannibalising selected aircraft in their A380 fleet to keep the remainder airborne.

Global Airlines is now taking bookings for its 'launch' flights

Initially Global Airlines wanted to launch its first transatlantic flights in the summer of 2024. This was always ambitious and, of course, never happened.

Progress seemed slow, although the first aircraft did fly to Europe for a refurbishment.

Recently things have been stirring again. A few weeks ago, with almost no publicity – at least no press release – Global Airlines opened pre-sale, with tickets finally available to buy earlier this week.

The bizarre thing is that the tickets are not for a scheduled, regular service but for what appear to be one-off inaugural flights:

  • Glasgow to New York JFK departs on 15th May and returns on 19th May
  • Manchester to New York JFK departs on 21st May and returns on 25th May

There are no flights from London and each of the trips is for a fixed four-night stay. You can’t fly one-way (well, you can but you’re paying for a return ticket regardless!)

Both trips will be operated by Hi Fly, the Portuguese wet lease operator contracted by Global Airlines to run its A380 services. This means that the flight crew and cabin crew will be provided by Hi Fly. It’s not clear if they’ll be wearing Global Airlines uniforms or not!

Hi Fly has experience with the A380 as it operated one for charter and wet lease services for a few years ago before retiring it.

Global Airlines is now taking bookings for its 'launch' flights

The pricing is, well, steep:

  • First Class from £6,828 return
  • Business class from £3,699 return
  • Economy class from £777 return

For comparison, the cheapest British Airways World Traveller economy return in May 2025 is £358. The Business fare on Global does actually match BA’s cheapest offering. The cheapest First Class BA return in May is £4,163, so £2,600 cheaper ….

That’s a lot of money to drop on a brand new airline which has revealed absolutely nothing about its onboard experience. Bear in mind these flights are four weeks away …. but we still have no idea what the cabins look like!

Here’s how the Global Airlines website describes the trips:

“Onboard the cabins have all been overhauled to give a brand-new look and feel. The catering team has been busy preparing a new menu and there will be special ‘limited edition’ amenity kits in all cabins, for all passengers. If you’re travelling in First or Business, there will be the chance to book a chauffeur driven car to the airport, courtesy of our friends at Blacklane (subject to T&Cs).”

It gets even stranger because it is not clear what happens after these flights. Does Global Airlines still intend to operate a regular, scheduled service? Will they launch from Gatwick? Who knows!

For now, it seems that ‘launching’ the airline with these two services is more of a box ticking exercise so that it can say it honoured its commitment. The only explanation I can think of is that it needs to launch before a certain deadline to unlock further cash from its investors?!

Want to take a punt? You can book your ticket on the Global Airlines website here.

No media invitations appear to have been sent out (yet?).


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Comments (98)

  • Qrfan says:

    Until global airlines has some form of operator certificate from Uk CAA I’m going to remain convinced this is nothing more than a stunt. A one off hi fly lease only reinforces that these guys are nowhere close to operating their own flights, and probably never will be.

  • Paul says:

    This has Fyre Festival written all over it

    • Novice says:

      I was thinking that as soon as I read this. They are treating it as a get rich quick scheme.

      Media is probably not invited because they would see through the lies.

      • Callum says:

        In what way is it a “get rich quick” scheme? They have huge outgoings and minimal revenue.

    • Erico1875 says:

      I don’t think it’s even as well thought out or intentional as Fyre.
      Who in their right mind would pay these prices.
      It can only be to unlock funding or something.

      • meta says:

        That’s also a form of ‘get rich quick’. You unlock cash while someone else pays for it (i.e. the clueless passengers).

        • Novice says:

          That’s what I meant obviously. They won’t get rich from the customers who pay for flights; it’s the investors they are scamming.

    • vlcnc says:

      Netflix docu incoming…

  • Inman says:

    One more to the list of quick-money scams promoted/owned by influencers. Prime Energy, Buldak, Dubai Chocolate… and now Global Airlines.

    • MPC says:

      Leave the Korean noodles alone! Not sure something that has been one of the top selling noodle brands for over 10 years is a quick money scam unless i’ve totally missed something?

    • NorthernLass' Yorkshire Terrier says:

      Putting Buldak in there is the Korean equivalent of heinz baked beans being considered a “trend”

  • Justin says:

    The booking T&Cs are very misleading. During the booking flow it says that the flights are refundable/changeable for a fee, but this isn’t in the T&Cs. Travelopia also states “All the flights and flight-inclusive holidays on ga.flights are financially protected by the ATOL scheme” but again this is contradicted in the T&Cs. Flights operated by HiFly, sold by Travelopia – what exactly are Global Airlines providing, apart from the aircraft itself that 4 weeks before travel nobody has seen inside.

    • RussellH says:

      Flight-inclusive holidays on any airline must be financially protected by an ATOL. That is a legal requirement, whatever Ts+Cs may say.
      Flight only, however, has no financial protection legal requirements.

      Of course, there will never be any flight-inclusive holidays on ga.flights.
      Sounds like a really bad cut + paste job.

    • NFH says:

      Anything stated during the booking flow forms binding contractual terms pursuant to Section 50 of the Consumer Rights Act 2015. If there’s any conflict between two contractual terms, then any ambiguity must be interpreted in favour of the consumer pursuant to Section 69 of the Consumer Rights Act 2015 (contra proferentem).

  • EasterSheener says:

    What’s the betting that Trek Trendy Will… be onboard in first class seat 1A off-course!

  • Richard E says:

    Went to the website for fun. Looks and feels like a scam. Except, of course, I can’t work out how to even give them my money by booking a flight. The search doesn’t seem to work and there is no option to buy flights.

    If this was being advertised and promoted then I would assume this is some kind of consumer rights disaster waiting to happen.

    As things are, this is just naive incompetence. My opinion.

    • Deek says:

      The search works but isn’t intuitive, you have to select the exact flight dates. I managed to get all the way to the payment screen when a 404 error screen popped up so they’re not taking money even if I was intending to buy. Which I’m not. It’s very amateur.

  • The real Swiss Tony says:

    I think HfP needs to have a look at where you source news from. Feels like you’re increasingly reliant on a select number of press offices spoon feeding you. Following the “Norse quietly cancelling Vegas” story – which had a good airing on social media – I’ve also been aware of this news for some weeks (it broke around the end of March and many quipped it should have been left until 1st April) just from random posts on social media – not channels I follow, just stuff that’s getting served up to me.

    • The Original David says:

      Or maybe “HiFly operates a charter flight” isn’t exactly a top priority story, so can safely be delayed until it fits into the publishing schedule…

    • jj says:

      The launch flights were announced in March, but yesterday’s news was that they actually opened for bookings. That’s bigger news than a random promise to fly on a future date, so I think that HfP has called the news flow right.

    • Rob says:

      We needed the pricing though! It’s also not ‘news you can use’ which is essentially our filter for whether to include stuff. This is why we haven’t done 20 stories on them in the past year like some aviation sites. If you look at what we run and when through a ‘news you can use’ filter it becomes a lot clearer.

      • tony says:

        Fair point but the way companies of all shapes work with the media is changing now. Many are happy to rely on a social-first approach. That’s where the new stuff can clearly be found and the press release will become a last resort when the message gets too far off piste.

        I’ve worked in media for 30+ years and never seen change as fast as we have today.

        • Novice says:

          This is true but it is about trust as well. I trust hfp so I just come here for travel news. I don’t use social media because I don’t want to decrease my IQ and in a world of fake news, how do you know what is true and what isn’t. Here, I am expecting the hfp team to make sure the news is true before they post.

          • tony says:

            Yes but a post on a company’s verified social media account (so the Norse/Vegas example for sure) is as likely to be true as anything you read in the press.

            Press Gazette recently reported that Yahoo, Reach and News UK had all deleted stories that had ended up quoting AI generated “experts”. So whilst fake news is an issue, if you just wait for a diminishing number of companies to send you a press release, you’re going to end up in an echo chamber…

          • Rhys says:

            We weren’t waiting for a press release, to be clear. We saw the announcement about the presale in March, we just chose not to write about it. It just seems odd not to issue a press release at the same time….or respond to press at all.

          • tony says:

            @Rhys, that’s increasingly the new normal. Why bother with a dwindling pool of media where you can’t track the outcome and you may well be asked for payment to run the article (not inferring that’s HfP, it’s the way of the world) when instead you can have a number of influencers get to an audience at a lower price?

            Many marketing departments are now so focused on programatic advertising and impression numbers, they’re downgrading the importance – or dare I say art – of media relations. Until it all goes a bit Pete Tong, of course…

          • Rhys says:

            It’s not hard to do both! Especially if you already have a media list (which Global does, because they used to send press releases)

          • Rob says:

            You know Liam left? I think they are without a comms person.

          • tony says:

            In which case my guess would be they had a PR resource (internal or external) who they tinned as a cost saving measure quite possibly on a temporary basis. Either the PR resource owned that list and/or it was decided to drop/scale back media engagement as they felt they got a better RoI with “free” social channels.

            It’s the direction of travel (no pun intended).

  • Northernline says:

    If there’s no press invitations then someone from HfP needs to book a ticket anyway and report back on what I think may be a rather entertaining shambles

    • Sam says:

      100% – give the audience what they want!

    • Nick says:

      I think that would be a complete waste of HfP resources. Head for Points is a website that covers travel loyalty and to date other than announcing they will launch a frequent flyer programme called Global Aviator we know nothing about what it will offer. Better for HfP to await an invitation and in the interim rely on 3rd party feedback

    • Richie says:

      The aircraft will need to position from GLA-MAN, ideal for a press ‘taster’ flight.

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