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Win 500,000 Avios with Flora at Sainsbury’s!

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If you were an Avios collector when British Airways was a Tesco Clubcard partner, you’ll know that there were weird and wonderful ways of picking up points for buying obscure products.

The genius with the Clubcard scheme, especially Tesco Direct offers, was that the item you were buying often cost less than the value of the points. You effectively got the item for free, ready to ship off to eBay. Click here, for example, for a deal where £44 got you a colour printer with 6,100 Avios on top!

In the spirit of those weird days, and not necessarily because it’s worth bothering with, I introduce you to the great Sainsbury’s / Flora competition.

Flora Avios Sainsburys competition

Flora has, for some odd reason, donated 1.8 million Avios to fund a Sainsbury’s competition.

Two people will bag 500,000 Avios whilst 20 will pick up 40,000 points.

This is what you need to do:

  • Have your British Airways Club account linked to your Nectar account (you don’t need to have ever transferred points, just linked the accounts)
  • Buy any Flora-branded product at Sainsbury’s, online or in-store, by 13th May

It is limited to one entry per person, so there’s no need to buy a lifetime supply of Flora Buttery or whatever you prefer.

There are two interesting bits of small print which are not made clear upfront. If you don’t have a telephone number in your Nectar profile, you will lose your prize and it will be redrawn. If you do not answer the telephone call from Nectar to say that you have won, you will lose your prize after the 2nd attempt and it will be redrawn.

This seems a bit petty – 40,000 Avios is not exactly life-changing, assuming that the runners-up are subject to this rule as well as the two main winners – but the rules are the rules.

Full details should be under the ‘Partners’ section in your Nectar app. No registration is required and the competition is not targetted.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (55)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • BA Flyer IHG Stayer says:

    If flora had to buy those avios it would cost them £ 18,000 at a penny per avios so hardly an excessive amount (and they likely paid less than that)

    They get lots of free media for themselves and extra custom for Sainsbury’s as well.

    And definitely cheaper than their current TV advert!

  • Rich says:

    A tub of Flora is more useful than Tesco Beef in Gravy, I suppose.

    • S says:

      Those were the days. We filled a freezer several times over.

      • sally says:

        I so miss those days, I nearly got banned from Tesco for buying toiletries with the coupons and getting loads of points on stuff I really didn’t need. I got enough Tesco vouchers once to buy my son a car! Those Were The Days

        • The Savage Squirrel says:

          “I got enough Tesco vouchers once to buy my son a car!”

          I feel like Rob should interview you and run this as a retro story on Boxing Day or something 😀

          • Rupert Parsons says:

            I had 12000 points when I bought my solar panels thru Tesco. The sun keeps shining in these schemes

  • Londonsteve says:

    I understand the competition organisers might want to select the winners and ‘get it over with’, but surely sending e-mails would accomplish the same goal? If the first winner doesn’t reply, move onto the second and they likely will. They might call 10 people and none pick up and they’ve agreed to wait and try a second time (how long between the two calls? Nobody knows), all of which takes time and coordination. E-mails are less grief for everyone involved and avoids people panicking about missing the all important call, during which time we end up picking up calls from 30 telemarketers and scam boiler rooms.

    I’ve noticed that professional organisations no longer try and call as they know it’s largely useless and people don’t like it. They’ll e-mail or as a minimum send an sms. If they must call, they’ll foreworn to expect a call around X time from Y number precisely to head off the risk that people don’t accept calls from unknown numbers.

  • C2K77 says:

    Yeahhhh. So I’m deaf. I wouldn’t bother adding a phone number to anything as I can’t use it for calls. I also sure as hell wouldn’t hear it. I do have accessibility settings to make my cell flash and vibrate but then I’d just hit one of 6 Auto response presets which are variations of: The person you are trying to contact is deaf. Please use an alternative method to contact them.

    Agreeing with the pettiness, and whilst not petty enough myself to make an issue of it, I’m not sure said conditions would be the right side of the Law.

  • David says:

    Does anyone know if you will you get confirmation on the Nectar app that you have successfully purchased a qualifying product?

    • Rob says:

      Unlikely

    • CB Root says:

      The full list of qualifying products is:

      Flora Buttery 450g
      Flora Light 450g
      Flora Original 1kg
      Flora Original 450g
      Flora Buttery 1kg
      Flora Light 1kg
      Flora Buttery 250g
      Flora Plant Butter salted 200g
      Flora Plant Butter unsalted 200g
      Flora Plant Spreadable 400g
      Flora Plant Spreadable 215g
      Flora Garlic 125g
      Flora Double 250ml
      Flora Single 250ml

  • Martin says:

    Night shift workers also excluded in general.
    Although a positive note, I don’t get any spam calls overnight.!

  • SteveCroydon says:

    It would be nice if I could actually sign in! It sends an OTP code to the phone, which it accepts, then just a “Sign in Failed” message, not the wrong email/password message. Fails under Firefox and Edge. It does allow a password change, but still sign in fails.
    Another example of the excellent Internet-based coding which seems to pervade every website.

  • Steven says:

    And although I’m a regular Sainsbury’s customer this is the first I’ve heard of this competition. I saw the Purple Can competition, but not this one. I’m not sure what promotion has been done, that I didn’t see?

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