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How to earn and spend Avios at Heathrow’s World Duty Free – 250 Avios on your first purchase

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The World Duty Free shops at Heathrow have an ‘earn and burn’ partnership with Avios.

We have never looked at this in one combined article, because ‘earn’ launched 18 months before ‘burn’. The scheme has also been rebranded to Club Avolta from Red by Dufry, so I thought it was time that we fully revamped our content.

You will earn 1 Avios for every £1 you spend in World Duty Free and other shops at Heathrow run by Avolta.

You will receive 0.5p for every Avios you spend in World Duty Free and other Avolta-run retailers.

Earn and spend Avios at world duty free at Heathrow with Club Avolta

This is totally separate from the Heathrow Rewards loyalty scheme and which also earns Avios, letting you double up by earning in both programmes!

Even better, you will receive 250 bonus Avios with your first ‘earn’ transaction.

How do you EARN Avios at Heathrow duty free?

It’s a little bit fiddly. However, it is worth the effort as you will also save 5% on your purchases.

You need to download the ‘Club Avolta’ app to your smartphone and register.

Avolta is the new name for Dufry, which is the dominant global duty free retailer.  As well as owning World Duty Free in the UK, it also owns – in various corners of the world – Dufry, Nuance, Hellenic Duty Free, Colombian Emerald, Duty Free Uruguay, Hudson and Duty Free Shop Argentina.

Avolta has its own app-based loyalty programme called Club Avolta.  The key benefit of downloading this app is that you get a 5% discount on purchases at selected Dufry storesYou can also join online here.

Which airports let you use the Club Avolta app to save 5%?

Before we move on to the Avios angle – which only operates at Heathrow – let’s look at the broader UK-wide benefits of joining Club Avolta.

You will save 5% on purchases at Avolta outlets at Heathrow and in other airports globally.

These include, in the UK, Aberdeen, Belfast City, Birmingham, Bournemouth, Bristol, Cardiff, East Midlands, Edinburgh, Exeter, Glasgow, Glasgow Prestwick, Humberside, Leeds Bradford, Liverpool John Lennon, London Gatwick, London Luton, London Southend, London Stansted, Manchester, Newcastle, Norwich, Southampton and Teesside. You do NOT earn Avios at these airports, however.

You can also save at Eurostar at London St Pancras plus Cairnryan Port, Dover Port, Hull Port, Liverpool Port and Eurotunnel at Folkestone.

If you buy at World Duty Free or Dufry on a regular basis, you could make decent savings by signing up for Club Avolta.

What do I save?

At Heathrow, the discount for Silver level members – which is what you get when you sign up – is 5%.  Tobacco purchases are excluded, as are airport arrivals stores.

You receive the discount by scanning the QR code in the app at the till. You can also add your membership card to your smarphone’s wallet.

Earn and spend Avios at world duty free at Heathrow with Club Avolta

This makes it a no-brainer to sign up if you ever make purchases at World Duty Free stores in UK airports or from other Dufry businesses abroad.

With $400 of spend you reach Gold level, where your discount rises to 7%.  At $1000 of spend, over a two year period, you reach Platinum.

At Heathrow, you will continue to receive Heathrow Rewards points on top of your Club Avolta discount.

How do you earn Avios at Heathrow?

Club Avolta has a partnership with Avios at Heathrow.

You will earn 1 Avios per £1 spent at participating retailers. You will receive a bonus of 250 Avios with your first transaction.

You add your British Airways Club number to your Club Avolta account via the ‘Account’ tab in the app. Go to ‘Explore Partners’. Avios will be sent over automatically after each transaction.

Here are the participating outlets at Heathrow:

Terminal 2

  • World Duty Free (various stores)

Terminal 3

  • World Duty Free (various stores)
  • Glorious Britain
  • MAC
  • Jo Malone
  • Sunglasses Boutique
  • Haute Perfumerie
  • World of Whiskies

Terminal 4

  • World Duty Free (various stores)
  • Glorious Britain
  • Jo Malone

Terminal 5

  • World Duty Free (various stores)
  • Glorious Britain
  • Haute Perfumerie
  • Macallan

You can also earn Avios at various airports in Spain – there is a list in the Club Avolta app.

Earn and spend Avios at world duty free at Heathrow with Club Avolta

How do you SPEND Avios at Heathrow duty free?

Six months ago, Club Avolta added the ability to spend Avios in its Heathrow and Spanish stores.

Because your Club Avolta account is already linked to your British Airways Club account, you can see your Avios balance in the Club Avolta app and use it to create an e-voucher which can be immediately spent on duty free.

How do you order an e-voucher?

Once your Avios account is linked, you will see your points balance showing on the ‘Explore Partners’ page under ‘Account’ in the Club Avolta app.

Click on the British Airways logo and you will be taken to another page with a menu option marked ‘Add voucher’.

You select ‘UK’ or ‘Spain’ as the country where you intend to shop. Don’t be confused here – by ‘UK’ it really means ‘Heathrow’. You can’t use vouchers at any other airport where Avolta runs the duty free store.

Select ‘Spain’, on the other hand, and you will see most major airports listed.

You select the value of voucher you want, which for the UK will be in Sterling:

Earn and spend Avios at world duty free at Heathrow with Club Avolta

If you redeem in Spain, you will receive a €50 voucher for 8,490 Avios.

The voucher sits in the Club Avolta app and can be scanned whilst making your purchase.

Vouchers cannot be used for alcohol, tobacco or medical purchases.

You can use a maximum of three vouchers per transaction. (The T&C contradict what is in the app and say that you can only use one voucher. I suspect the app is correct and the T&C has not been updated.)

You can convert Avios into a maximum of £250-worth of vouchers in any rolling 30 day period.

Vouchers are valid for 24 months.

Where can you use your e-voucher?

It is the same list of stores as shown above for earning Avios, except for MAC in Terminal 3. Macallan in T5 is also excluded because of the alcohol restriction.

Conclusion

If you ever shop at World Duty Free at Heathrow, you should sign up to Club Avolta and start earning Avios on your purchases.

(Make sure you sign up to Heathrow Rewards too, so you can double dip and also earn Avios that way!)

Even if you don’t fly from Heathrow, it is worth joining Club Avolta if you travel through any of the other airports where it operates. You won’t be able to earn or spend Avios but you will benefit from the 5% saving.

You can see full details of the Club Avolta / Avios partnership, including the 250 Avios bonus for your first purchase, on this page of the Club Avolta website.

Comments (31)

  • Scottydogg says:

    Im sure i downloaded Dufry a while ago based on an article on here , but im sure after linking to an Avios account i was getting 10% ? or am i remembering that incorrectly ?
    Think i only used it twice and then i remember being stood in a duty free a few months ago looking through my apps trying to remember what the app was called and couldnt .

    • Barrel for Scraping says:

      It’s 10% if you status match to platinum

      • Scottydogg says:

        Ah ok thanks for that , seems its all coming back to me slowly. I think i a done a status match to a hotel status and it went to platinum , that meant i got 10% discount in duty free. Now i have downloaded teh new app it has my account on there but i have dropped down to silver , apparently the status match only lasts a year and you cant do it a second time

  • Barrel for Scraping says:

    If you have both BA and Iberia memberships then it’s worth mentioning that crediting the Avios to Iberia is better because you also earn tier points. As many people are looking at alternatives to BA Club it’s worth mentioning this. There’s also some deal with Finnair Plus where you can earn Avios on purchases in Helsinki and some Swedish airports.

  • Mayfield says:

    Daft question – I assume to collect Heathrow and Avios via Avolta, I need to scan both cards on a transaction? Is there an order to which to scan first?

    Thanks

    • daveinitalia says:

      It shouldn’t matter the order. Just say you have a Heathrow Rewards and Club Avolta and then let them scan both.

  • Headforpints says:

    What a useful article – thank you!

  • Bystander says:

    I agree that most duty free shops are over-priced. But what hardly anyone seems to know about is the ability to order duty free on the BA Shop website and have it delivered to one’s seat. The prices are very reasonable, £12 for a litre of Gordon’s gin and £16 for Bombay Sapphire. Mind you, a couple of weeks ago they appeared to have run out of both, but on checking again the day before we returned to the UK Bombay Sapphire was back in stock. One can even use Avios for the purchase if one wants.

    • Mikeact says:

      Surprising that more don’t do this…so easy.

      • Londonsteve says:

        I agree. The prices are very competitive yet it’s rare to see orders being delivered to passengers on board. I think it suffers from a lack of promotion and the duty free sales aspect is mixed up with High Life Cafe confusing the punters. The fact that you need to order at least 36 hours before the flight (i.e. well before check in) if you’re flying from an outstation back to London doesn’t help.

  • Joe says:

    Contrary to most on here I find that duty free can be very cheap indeed if you are selective with what you purchase.
    With UK duty on a 1L bottle of spirits hitting about £13 a bottle, it is still possible to get some products for as little as £10 a litre in duty free providing a clear saving.
    Another point to note is that the duty free at Dover mentioned above is onboard the P&O Ferries vessels – there is no duty free shop in the port itself.

    • Lumma says:

      Generally they’ll still be cheaper in town than at the airport. I once saw a youtube video about Prague airport duty free being a rip-off and they showed that even the landside supermarket was cheaper than the airside duty free for the same items.

      The problem is, that you need to put it in checked luggage with the risk it might get damaged of course

      • Londonsteve says:

        Most people will be flying from Prague only with hand luggage putting airside duty free in a monopoly position. In fact, I wonder if airport duty free sales have anything to do with the recent reversal on allowing unlimited quantities of liquids in hand luggage at airport equipped with suitable scanners?

  • Londonsteve says:

    It’s worth mentioning a couple of things. World Duty Free at Heathrow offers a straight up 10% discount for advance orders, beating or equalling the discount offered by Avolta. The discounts don’t stack. Second, if you’re collecting online orders, in my experience the staff at World Duty Free are reluctant to scan your Avolta card, pointing out the fact that you’re already getting the maximum discount available and when asked, erroneously replying that you’ll automatically get the Avios due because you’ve entered your Avolta number in the order. That’s not true, you MUST have them scan your Avolta card at pick up otherwise you get nothing. I have to fight to get them to do this. The first time I accepted their advice and didn’t have it scanned whereupon I got no Avios and when approaching Avolta customer service, I was informed it couldn’t be retroactively credited as the card has to be scanned at the point of sale.

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