10am: Book IHG’s Kimpton Fitzroy London for 38p (or possibly £50)

IHG’s Kimpton Fitzroy London, the impressive Victorian pile in Russell Square, is 125 years old.

To celebrate, it is selling 125 rooms at the original 1900 price of seven shillings and sixpence, which is 38p.

The rooms are available from 10am.

The hotel has been vague about how it works and what it will cost.

Reading between the lines of the small print, and looking at how the hotel currently sells gift vouchers, I suspect that it may be selling 125 gift vouchers, for any date, for 38p.

These will be sold from www.kimptonfitzroylondon.com and NOT from ihg.com.

Once you have secured a voucher, I think you will need to email the hotel and make a booking for a date of your choice. Vouchers will be valid for 12 months.

I am not 100% sure that the price will be 38p

It’s confusing. The PR company behind this says:

“125 rooms will be available to book at the original 1900 price of seven shillings and sixpence (approximately £50 today)”

Now, seven shillings and sixpence – as a direct conversion – is 38p. Is this what the hotel is going to charge? If so, why mention the £50 figure? And why not mention 38p?

What is a FACT is that, at 10am today, 125 rooms will be sold at www.kimptonfitzroylondon.com for a date in the next 12 months.

We are not sure if the price will be 38p or £50, and we aren’t exactly sure how the booking process works. I suspect you receive a gift voucher and can pick a date later.

Irrespective of whether you pay 38p or £50, you are getting a bargain given the price of 5-star London hotels. Rooms at the Fitzroy usually start at £300.

Note that your voucher books into the base room category and does not include breakfast. It isn’t clear if IHG One Rewards benefits will apply. I should warn you that the base rooms at Kimpton Fitzroy are VERY small (from just 15 square metres) although the hotel itself is lovely.

We will try to get one to do a review – let’s see!

PS. I know that we are not giving you much notice of this deal. This was deliberate. It has not been widely publicised and if we had written about it last week it would have been picked up by every travel and deals site and your chance of getting one would be very low.

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IHG One Rewards update – June 2025:

Get bonus points: IHG is currently running TWO global promotions. You can register for both.

Promo 1: IHG One Rewards will give you your choice of either 2,000 bonus points for every two nights or 8,000 bonus points for every four nights you stay.  The offer period is 20th May to 31st August. Click here to register and learn more.

Promo 2: IHG One Rewards is running a promotion aimed at five brands – Crowne Plaza, voco, Vignette, Candlewood and Garner.  You will earn triple base points for stays at these brands until 30th September. Click here to register and learn more.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.