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American Express changes the minimum income requirements for its cards

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In 2023, American Express brought back minimum income requirements for its UK personal and small business cards.

Between 2016 and 2023, the company took a more holistic view of your finances. After all, a single person living at home on a £25,000 salary has a totally different disposable income profile to someone who is married with two kids and a mortgage taking home £35,000. This approach ended in 2023.

The company has now tweaked the minimum income requirements, with some cards getting a lower limit. No limits have increased.

American Express changes its minimum income requirements

The previous limits were not exactly tough for anyone in a full time job. Even someone on minimum wage doing 40 hours per week would qualify for every American Express card except The Platinum Card and the British Airways American Express Premium Plus Card.

The winners from these changes are probably the retired or part-time workers, who may now find they earn enough to apply for specific products.

These are the new PERSONAL income requirements:

For the small business cards, the minimum income figure relates to the personal income of the person applying and not the profits of the business itself.

Limits have been falling in real terms for many years

If we go back to 2016, these levels are often substantially lower than they were, adjusting for wage inflation.

The Platinum Card was £40,000 in 2016 but is currently £35,000. With wage inflation it should be nearer £55,000.

The Marriott Bonvoy American Express Card required a £30,000 personal income in 2016 but is now £20,000, when wage inflation should have pushed it to nearer £40,000.

The only jump is the British Airways American Express Premium Plus Card, which was available on a £20,000 income in 2016 but now requires £35,000.

The other personal cards were £20,000 in 2016. Those which have now dropped to £15,000 would have been nearer £30,000 had the limit kept pace with wages.

For HfP readers, I suspect the biggest impact will be from people who earn between £15,000 and £20,000 who will now be considered for the free British Airways American Express Credit Card.

Comments (88)

  • Simon Freeman says:

    Probably due to new rules being bought in by the FCA called “Product Sales Data Recording (PSD)” which requires lenders to record (and submit regularly to the FCA) affordability data including income, outgoings, residential status and number of dependents. More red tape for lender and borrowers I’m afraid.

    • Donna says:

      How do you bid on Malaysian seats? Do you need to have booked a ticket in economy first?

  • Polly says:

    Still think it’s unfair loading against pensioners re the BAPP. They may not actually draw down 35k in personal income, but have access to good savings, especially if they have downsized… Plus, they do appreciate the chance to fly in J long haul using the CV. Will never give up this card. Runs alongside my HSBC WE. OH has Bonvoy. Covers all bases, now we probably won’t retain BAC Silver. Bronze will suffice. Pretty useful when doing inter Asia on OW, avoiding long Y queues, to use J check in. One good benefit of bronze. And we often bid ridiculous low bids for MAS J seats.

    • David S says:

      Me too on the Malaysian flights. Sat opposite their Foreign Minister on my last flight after selecting the lowest bid amount whilst his entourage say back in Y

  • blue_wolf says:

    Crazy how many people have a negative response to this article. No one loses here, surely, what is there to complain about?

    • SammyJ says:

      Quite!

      • Nico says:

        Exactly! Always feels like that these days

        • Lumma says:

          See also, the article on tier points via the BAPP card. Never seen so much whingeing about something that was never available before

    • BBbetter says:

      It’s funny actually.
      The newspapers keep claiming pensioners are poor and they need more benefits.
      While on here, pensioners are like ‘we have too much cash, why don’t you look at our savings?’

      • NorthernLass says:

        People in their 80s surviving on a state pension undoubtedly need more help. Those of us who were lucky enough to retire in our 50s and can earn a 2nd income are probably far more typical of the HFP readership!

        • Sandgrounder says:

          Poor old pensioners, living on a Shoestring, prancing in the sun with their swimmers on

      • Rob says:

        No they don’t. Those arguments are long gone.

        The UK has effectively eradicated pensioner poverty in the last 20 years – the problem is that its been eradicated by hollowing out everything else in the UK, and to continue keeping my generation in the same level of pensioner wealth is going to bankrupt you all!

        I mean, jeez, assuming I live to 85 you’re going to pay me £240,000 in state pension (in today’s money) on top of all my healthcare costs, and it’s not means tested at all.

        • D says:

          You as well? Ffs living the dream and complaining about retirees. I did expect better.

    • Peter K says:

      I spoke to a pensioner at work a few weeks ago who was complaining she “needed” the winter fuel allowance to pay for her annual winter holiday abroad.
      Another pensioner I know was complaining that her state pension (no private pension) tipped her over the threshold to pay tax and she felt she shouldn’t have to.
      On the flip side a friend who was long term on benefits and unable to work due to health has regularly said she’s never been she well off since retiring.

      Read into all that what you will.

      • Navara says:

        I wish £200 would pay for my winter holiday

      • LittleNick says:

        Pensioners just on state pension over the tax free allowance are not exactly well off and should not have to pay income tax imho. All the pensioners I know are either just over the allowance or under it, I guess my family/friends of pensionable age come from quite different backgrounds

        • AJA says:

          @LittleNick I agree with you. The freezing of the tax free allowance is fiscal drag and is making people who can ill afford it pay income tax. It amazes me that people think the State Pension is a lot of money and yet it is £10k per annum below what people working full time earn on minimum wage. Imagine the outcry if the NMW was only £12k per annum.

          • Rob says:

            I think what you meant to say is ‘it’s shocking that the minimum wage is only £10k per annum than people get for sitting around at home not working, and with no mortgage, no childcare costs and modest expenses’ 🙂

            If you run the numbers another way, using 2025 money and assuming a 40 year working life and 20 years of pension, anyone earning less than £35,000 will NEVER pay as much in income tax and NI as they will receive in pension.

            (Maths: 20 years of state pension is £244k. Over 40 years this is equivalent to £500 per month. To pay £500 per month in income tax and NI you need to earn £35,000.)

  • Garethgerry says:

    It’s absolutely crazy Credit card companies don’t take savings into account . They do look at disposable income. But surely someone with a 6 or 7 figure bank balance is a good bet , even with half the income of someone with no savings. I don’t know if this is Credit card companies or rules forced on them.

    • aseftel says:

      CONC 5.2A.12R and CONC 5.2A.15R specify that a lender can only take savings into account if a borrower has indicated clearly an intention to repay using them. The lender would then have to make an assessment of those savings. Unsurprisingly, mainstream lenders don’t bother.

      • Lady London says:

        Hmmm sounds like there’s a market for an escrow option where a cardholder could move an amount related to their credit limit, let’s say between 1 and 3x, to an escrow account.

        That way the repayment of spending on the card would be guaranteed. How much more than 1x credit limit to be put into escrow on the card being issued to be determined by a very few risk factors plus the time card issuer csn be sure to shut the card down within.

        Could be standardized very easily just provide for adjustment of escrow amount when card limits increase or decrease. Should not be complicated and would help dispel any suspicions that those of retirement age, in particular, are being discriminated against on the basis of not being trendy due to age (illegal) under a cloak of claimed higher risk which providers can now choose to hide behind although that’s not the full story.

    • JDB says:

      The reason is that credit card lenders can’t be seen to be expecting you to dip into savings to pay your current expenditure such as credit card bills. A savings figure today also doesn’t mean much; it might be there parked pending a transaction. Lenders want to see a regular income that will be available to repay them.

  • Lady London says:

    See my suggesion above JDB.
    Btw will I see you at the HfP Party ?

    • JDB says:

      I think there would be an issue with a credit card lender becoming a deposit taker within the same business and keeping all those segregated accounts would be complex and costly. Unfortunately I won’t be at the party; inter alia, it’s Ascot.

      • Lynx says:

        Yes, and Gold Cup day too. One of the horses I now ride won at Champions Day a few years ago, but never went to RA, and that’s probably about as close as I will get. Will you be in the Royal Enclosure @JDB, or are you in with the lounge suit crowd?

  • NorthernLass says:

    Are lots of people on £15k really going to sign up for the free BA card and spend their annual gross income on it to earn the poor SUB and not-very-valuable companion voucher? Amex would probably be better dropping the income requirement to £25 or £30k for the paid card which gives a much better return.

    • NorthernLass says:

      *£25k, not £25, lol.

    • polly says:

      Just hope they realise their CV only gets them on Y. Could be a disappointment. Many q on here from readers asking this already, not realising what they have signed up for. Beavering away collecting, and still not making J. I would be very disappointed.
      But then again neither BA or AMEX want to hand out too many of those paid J CVs.

    • Rob says:

      You don’t need to earn the voucher. Compared to other cards out there (non travel rewards) 1 Avios per £1 is great.

      • NorthernLass says:

        It might be a decent, earning rate, but if you don’t spend much and therefore can’t earn loads of avios, you’ll get 6k (?) SUB, then 15k avios if you do hit the spend for the voucher and how far are you actually going to get with that, 2 return flights to Spain maybe? I feel like there are better card options for someone in that position.

        • Lumma says:

          A moderate Sainsbury’s shopper can easily get over 20k avios a year just from buying the bonus nectar items each week, sub and a few thousand points from spend and you’ve got a couple of return flights to Spain

    • JDB says:

      It’s already highly problematic having the income requirement for the BAPP as low as £35k when you are required to spend £15k of net income to earn the key benefit of the card.

      • NorthernLass says:

        Problematic in what way? Are there a lot of defaulters on this card? I held it on and off for several years while working part time and earning less than £35k, always spent well over £10k, but of course had access to other household income as do many other people.

        • JDB says:

          Problematic in meeting the FCA’s product suitability and value for money requirements. If you had a gross salary of £35,000 that leaves you about £28,750 net out of which you need to spend £15k over half to obtain the voucher. That makes the income requirement absurdly low.

      • Ken says:

        It’s probably only you who sees it as problematic.

        A pensioner with income of £35k living in a mortgage free house perhaps with a partner with their own income. Spend £1200 a month on shopping, some bills, car running costs, entertainment and travel ?

        What’s problematic about that ?

        I don’t imagine it’s the right card for someone on £35k paying a student loan , rent of £1200 a month snd saving for a deposit- but then why would they get it ?

        • JDB says:

          @Ken – I think you will find it’s Amex that finds it problematic, nothing to do with what I think. Amex would rather have a lower limit on the BAPP but, as things stand today, they can’t and the £35k was already tight when a £10k spend was required.

  • danimal says:

    Given that CC companies can only ask the self-reported income of an applicant, what is the point of this rule (/rule change)? Surely they use the credit reference agencies’ reports to make a decision?

    • JDB says:

      Card providers have plenty of ways of cross checking the truthfulness of someone’s stated income on their application plus they rely upon the fact that most people realise the seriousness of giving false information for the obtention of credit. Credit reference agencies are a very basic form of check but beyond that each card company uses its own parameters to consider credit applications.

    • Rui N. says:

      They basically bet that 99.x% of the people will tell the truth. From the rest, most will be white lies just to get a higher credit limit and they won’t be problematic. The remaining they hope that the cross check will catch most of them.
      From experience here, personal and acquaintances Amex also seems now to do a lot of approve>block card after few transactions> then ask for payslips.

      • Lumma says:

        What should you do after a significant pay increase? Put your new salary on the application form and hope they don’t flag it? Or put your old salary and hope it’s enough?

      • Ken says:

        I’ve never met any group of people where 99% of people are truthful, never mind with the anonymity that an online application brings.

        If in doubt use 80% – and that’s optimistic.

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