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American Express changes the minimum income requirements for its cards

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In 2023, American Express brought back minimum income requirements for its UK personal and small business cards.

Between 2016 and 2023, the company took a more holistic view of your finances. After all, a single person living at home on a £25,000 salary has a totally different disposable income profile to someone who is married with two kids and a mortgage taking home £35,000. This approach ended in 2023.

The company has now tweaked the minimum income requirements, with some cards getting a lower limit. No limits have increased.

American Express changes its minimum income requirements

The previous limits were not exactly tough for anyone in a full time job. Even someone on minimum wage doing 40 hours per week would qualify for every American Express card except The Platinum Card and the British Airways American Express Premium Plus Card.

The winners from these changes are probably the retired or part-time workers, who may now find they earn enough to apply for specific products.

These are the new PERSONAL income requirements:

For the small business cards, the minimum income figure relates to the personal income of the person applying and not the profits of the business itself.

Limits have been falling in real terms for many years

If we go back to 2016, these levels are often substantially lower than they were, adjusting for wage inflation.

The Platinum Card was £40,000 in 2016 but is currently £35,000. With wage inflation it should be nearer £55,000.

The Marriott Bonvoy American Express Card required a £30,000 personal income in 2016 but is now £20,000, when wage inflation should have pushed it to nearer £40,000.

The only jump is the British Airways American Express Premium Plus Card, which was available on a £20,000 income in 2016 but now requires £35,000.

The other personal cards were £20,000 in 2016. Those which have now dropped to £15,000 would have been nearer £30,000 had the limit kept pace with wages.

For HfP readers, I suspect the biggest impact will be from people who earn between £15,000 and £20,000 who will now be considered for the free British Airways American Express Credit Card.

Comments (111)

  • Nick G says:

    Came here for the comments and wasn’t disappointed!

    Though I do agree it doesn’t make sense for everyone you have to apply to the biggest biffs out there who have no clue about their personal spending and finances. There has to be some rules around income and lending otherwise it would be free for all “you shouldn’t have leant me £X amount”.

    In my first year of the platinum I’ve been given a huge amount of credit which on my income doesn’t make sense but as I’ve never missed a payment ever on any card and been with Amex donkeys years every little helps on my risk profile?

    I’ll get my popcorn again…

  • Garethgerry says:

    @rob certainly has it in for pensioners.

    What @Rob misses is that us pensioners with savings have paid far more tax in our lifetimes . He quotes the person on £ 35000 will get more in pension than they pay in tax. Yes as they hardly pay any tax. The bottom 50 % on earners pay 12% of tax. The top 10% pay 65% of tax and pay in far more than they will get out in pension. Those of us on PAYE , just had to pay up. If @Rob isn’t paying far more tax than he will be getting in pension , then HFP is either less profitable than I think, or he’s got good accountants.

    Even though I’m a pensioner HMRC still take far far more off me than government gives me. I’m not complaining I know I’m comfortable, not lucky as that sounds as if we didn’t work for it.

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