Contacts, Advertising, PR, Testimonials & Privacy

Head for Points has won three Business Travel Journalism Awards:

Editor of the Year 2017 (Rob)

“Our panel of judges debated for a very, very long time about who should win this award. After much toing and froing, the winner was described as ‘a trailblazer’, someone who has ‘broken new ground’ and someone whose ‘leadership and entrepreneurship makes him a natural winner’.”

Best Newcomer to Business Travel or Meetings and Events Journalism 2017 (Anika)

“The judges felt that the winner’s article was ‘interesting, engaging, on point and humorous.‘The author’s style was ‘really enjoyable’ with one judge claiming, ‘this was the one feature I remembered long after I’d read it’.”

Best Digital Strategy 2017

“Of the winner, the judges were impressed with this website describing it as ‘refreshing’, ‘something I hadn’t seen before’ and ‘a website that I would use as a travel booker and as a traveller’.”

In 2018 we were shortlisted for:

Features Journalist of the Year – Air  (Rob)

Features Journalist of the Year – Accommodation  (Rob)

Best Use of Digital in Business Travel & Meetings & Events

With 1,453,000 page views in November 2018, Head for Points offers you a unique opportunity to connect with a substantial number of UK-based business travellers and high-end leisure travellers.

Head for Points is the UK’s most widely read business travel site.  We cover all of the key UK business travel stories with a special emphasis on those impacting frequent flyer and hotel loyalty schemes.  Our Summer party is the UK’s biggest frequent flyer gathering – all 250 tickets for the 2018 event, sponsored by Etihad Airways, sold out in four minutes.

Low res croppedRob is regarded as one of the UK’s leading experts on business travel, air miles, travel loyalty programmes, ‘travel hacking’ and loyalty credit cards.  He is regularly featured in the media and speaks at travel, loyalty, credit card and performance marketing conferences.  He also acts as a consultant to merchants looking to design attractive reward or benefit programmes.

He currently has over 1.5 million Avios points, 1 million Virgin Flying Club miles and over 8 million airline, hotel and credit card points in total, and has redeemed over 10 million points over the last decade.  He is an ex-City of London private equity and venture capital investor.

Rob was named “Editor of the Year” at the 2017 Business Travel Journalism Awards.

Anika headshotAnika writes hotel and flight reviews and general travel features and oversees advertising, affiliate partnerships, PR, press, social media and events.  She also edits our sister site Shopper Points.

Anika was named “Best Newcomer to Business Travel Journalism” at the 2017 Business Travel Journalism Awards.

Get in touch

For editorial, commercial, speaking and consulting enquiries (or just for help with your general miles and points queries), please email rob [at] headforpoints.co.uk

For advertising, affiliate, media, PR and hotel and airline review enquiries please email anika [at] headforpoints.co.uk

Our office address is:  Head for Points, 2nd Floor, 1 Fore Street Avenue, Moorgate, London, EC2Y 9DT.  Click here for a map.  We are always happy to meet.

PR and airline and hotel review enquiries

We are happy to work with you, but you should be relevant to our audience of primarily aspirational, ABC1, London-based, degree-educated, 25-44 year old professionals.

Anika or Rob are happy to consider press trips and airline and hotel review opportunities if we believe our readers would be interested.  We have recently worked with:

Airlines and trains: Virgin Atlantic, ANA, Qatar Airways, Norwegian, Aer Lingus, CityJet, South African Airways, JetSmarter, Surf Air, Eurostar

Hotels: Hilton, Hampton by Hilton, Curio, ibis Styles, Amba, InterContinental, Crowne Plaza, Kimpton Hotels, Nadler Hotels, Gran Melia, INNSIDE, ME by Melia, Jumeirah, Element by Westin, The Luxury Collection, St Regis, Sheraton Grand, YOTEL

Advertise with us

Head for Points offers a unique opportunity for your travel brand to connect with a highly focussed audience of UK-based business travellers and upmarket leisure travellers.

On a good day, Head for Points is ranked by Alexa as one of the 1,000 most visited websites in the UK (click to see the exact number).  Quantcast ranks us as one of the 300 biggest sites in the UK of those they monitor.

We have the volume and quality of readership you want.  For UK online readership, we are ranked substantially higher than Business Traveller and FlyertalkQuantcast data estimates that our readers are 4.2x more likely to earn over £70,000 per year than a typical UK internet user.

We are the biggest UK affiliate, excluding cashback and voucher sites, for most of the brands we work with.  We can generate £100,000-worth of flight or hotel bookings from a single article for an exceptionally strong and/or exclusive deal.  Most recently, we worked with Virgin Atlantic to launch their two new credit cards, via exclusive editorial content, with exceptional results.

Key readership statistics:

  • 1,453,000 page views in October 2018
  • 302,000 unique visitors in October 2018
  • 2 mins 31 secs average session duration in October 2018
  • 79% of readers are UK based

The numbers above only cover the website.  In addition, in November 2018, a further 1,165,000 pages were distributed via email (55% open rate) and 2,520,000 post summaries were sent out via Facebook, Google+, Twitter, Flipboard, Apple News and LinkedIn.

If you want real proof of our reader engagement, look at the number of comments under articles on the site.  We average 40,000 to 50,000 comments per year.

Companies purchasing advertising space, either directly or via their affiliate agencies, include:

  • British Airways
  • Virgin Atlantic
  • American Express
  • Qatar Airways
  • Lufthansa
  • Air New Zealand
  • Chivas Regal
  • South African Airways
  • Etihad Airways
  • Hilton Hotels
  • Melia Hotels International
  • Marriott International
  • InterContinental Hotels Group
  • hotels.com
  • Midpoint
  • Armani Hotels
  • Shangri-La Hotels & Resorts
  • Azimo
  • Ski Solutions
  • Club Med
  • Dream Lodge Holidays
  • LateRooms.com
  • Radisson Blu
  • Park Inn
  • Jersey Travel
  • lastminute.com

Please email anika [at] headforpoints.co.uk for our media pack.

Speaking and media coverage

In February 2018 Rob spoke at Europe’s leading co-brand credit card conference.  He presented to the heads of major European travel loyalty schemes at Loyalty 2017 in London in February.  In October 2016 Rob spoke at Europe’s biggest affiliate marketing conference, Performance Marketing Insights.

2018 media coverage includes Rip-Off Britain for BBC1 (watch the video here), ‘Inside the World of the Frequent Flyer’ (a documentary for BBC Radio 4, listen here), Radio 4’s You and Yours (at 29:25 mins), talkRADIOThe Mail on Sunday with a two-page spread (and also here), thisismoney (and also here), Business Insider (and others), Daily Mirror, Daily Telegraph (and here), The SunDaily Express and Moneywise (and also here and here).

2017 media coverage included Business Insider and a bigger profile hereHuffington Post (and again), The Independentthisismoney (plus many other pieces)Stylist, Trinidad & Tobago Newsday (yes, we get around!) and Great Destinations for radio. In November 2017 Rob highlighted a fraud hitting Lloyds Avios Rewards credit card holders, resulting in coverage on Radio 4’s ‘You and Yours‘ and in The Telegraph, The Sun, Daily Mail and The Register.  And the Doncaster Free Press!

2016 media coverage included a full-page profile in the Daily MailThe Economist, an interview on CNBC Europe’s Squawk Box, another Daily Mail mention, Daily Express, The Sunday Times Travel Magazine, Family Traveller and profiles here, here and here Anika also turned up on Chinese TV discussing, via subtitles, Airbnb.

2015 media coverage included an appearance on BBC Radio 4’s ‘You and Yours.  Head for Points was also the main focus of a 3-page article on frequent flyer miles in National Geographic Traveller.  Rob also featured in The Herald, cnn.com (with a very nice photo), Management Today (with a less nice photo), The Sunday Times Travel MagazineBuying Business Travel and US site Slickdeals.  He was also interviewed for The World, a syndicated US radio show, and got a mention in the Daily Mail.

2014 media coverage included Wired magazine (three times!), The Sunday TimesThe Guardian, an article for the American Express travel blog, a piece for Brewin Dolphin and an interview at Nomadic Matt, the worlds most widely-read travel blog.  HFP also helped Lion TV with their 2014 fly-on-the-wall BBC series on British Airways.

Consultancy Information

We regularly meet up with senior loyalty executives in the UK for a coffee and a chat about the state of the market.  Email Rob at the address above if you want to get in touch.  Rob is also happy to quote for specific pieces of consultancy work.

NED / Advisory Board Information

Rob sat on the board of a major UK private equity group for a number of years and has 16 years of experience in private equity and venture capital investing.  If you are running a business in the loyalty or travel space and are looking to add to your main or advisory board, please get in touch.

Regulatory Information

By recommending credit cards on this site, we are – technically – acting as a credit broker.  Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority (reference number 690573) to act as a credit broker.

This is a journalistic website and you use any information on it at your own risk. Nothing on Head for Points should be seen as constituting financial advice, and it is your own responsibility to ensure that any product discussed is right for your circumstances. Any recommendation of a financial product is based primarily on its ability to earn miles and points and does not consider interest rates, service levels or its impact on your credit history.


“Hope you do not mind me e-mailing you.  Following the simple advice on your website I managed, in a relativity short period, to accumulate enough points to just book two return BA First Class flights to Hong Kong using a 241 voucher.  I can not thank you enough for the wealth of information provided on your website/blog.”  (Ron)

“We followed your advice to the letter and with some work spend got up to just north of 150k Avios in just about 7 months.  Last time we went to the USA the decision was who does the cheapest economy?  We now booked  out next March  to SEA and back from SFO from LHR as we live in west London.  This time our decision was do we go business in the upper deck of a 747 or First on the return!  I find this change in flying fortunes for very little effort a bit preposterous but there you go.”  (Philip)

“Thanks again for your help, not just with this but with your blog as well. It’s really changed the way I travel and has helped create some wonderful experiences and memories.”  (Jamie)

Big fan of the site – you have achieved genuine scale whilst retaining a personal feel, which is attractive to hobbyists and a direct result of what I imagine to be a huge personal commitment. You introduced me to this hobby and thanks to your advice we will be flying BA First Class to Singapore for our honeymoon. Keep it up.”  (Richard)

Your website has been a great inspiration and I sincerely appreciate the enormous effort you must have put into this project.”  (Mark)

I’d like to thank you and the others in your team for the website.  It’s both interesting, informative & entertaining,  a rare combination nowadays when we are blitzed with so much drivel.”  (Patrick)

I’d like to take this opportunity to thank you for your incredibly helpful and easy to understand website, it’s opened up a whole new world for me.”  (Katrina)

I just wanted to drop you a note to say a huge thank you for what you do.  I have just booked 2 first class returns to San Diego using my 241 voucher, total cost in taxes just over £1k and for flights worth just under £8K.  Used 185,000 Avios, so 3.78p per of net value per Avios.  Happy days.  Now just need to plan my trip to Hawaii, San Fran, LA etc!  This is on top of the business class trip to Cancun that cost 100,000 and 241 voucher that I booked earlier in the year and will be going in 3 weeks time.  None of this would have happened without you – simple!”  (Angelo)

I’ve only just started reading your blog this year, but have already managed to get a first class return flight to Tokyo in September with BA.  Simply reading your blog each morning has given me an amazing way to learn how to gain as much airmiles as possible by simple changes in my behaviour, all whilst doing the same tasks (e.g. booking hotels) as before.  I believe my partner and I can travel almost anywhere in the world in first class, twice a year from now on based on information you’re providing, so I’d like to say a big thank you for all your advice.”  (Tom)

Congratulations on a brilliant blog. It’s basically thanks to you that my wife and I are flying BA LHR-SEA in F later this year!” (Martin)

Firstly, thanks for the great posts so far, your work has helped me a lot.” (Ainars)

“I just wanted to drop you a line to thank you for the excellent site. We have just returned from our honeymoon which saw us: gain BAEC Silver, rack up a fair few Avios, try out the new Aspire lounge at AMS (via AMEX Gold and Lounge Club), learn the advantages of an ex-EU flight booking, experience a cancelled flight but thanks to your site realise that we could make an EU compensation claim, have our first First and stay at a Waldorf Astoria courtesy of the Hilton credit card free night stay and get an upgrade to a three room suite.  All of the above are solely as a result of HFP so thank you. Had I not stumbled across your site three years ago we would have been down the back in economy and staying at a Howard Johnson!”  (Will)

Well done on the blog – excellent work. I do not even fly BA regularly but thanks to the info I pick up from your blog and Flyertalk my partner and I are off to Las Vegas on Saturday in First Class!” (Antoinette)

I have just discovered your site and find it most helpful – a great example of consumer empowerment through the combination of a motivated individual and the internet” (Neil)

I’ve been receiving your posts since coming across your website over the holiday period….some really good, interesting material and I’ve learnt quite a lot in the last couple of months!” (Mike)

Congratulations on Head for Points – a true marvel of a site for those of us mildly obsessed by the best way to get premium class flights for free-ish” (Christian)

Allow me to congratulate you on a wonderful blog. It has contributed greatly to my miles and points accumulation and spend.” (Mark)

Thanks for a great blog. Your UK perspective is a great value-add to an already well-written and useful blog.” (Arto)

I’ve been reading your blog for a few months now and it’s become the first website I log into a morning when I sit down at my desk (even before Facebook and BBC Football, which trust me, for me is impressive!” (Mark)

Thanks for taking the time and trouble to run this fantastic blog, which I discovered by pure chance, and which has opened up a whole new world for me (as a modestly paid school administrator) – namely, the joys of flying Business Class on BA!” (Marco)

Great site and having read through it, I’ve been missing out for years on those extra points.” (Simon)

I have found myself increasingly turning to your blog for advice on Avios and credit cards as I make the drawn-out transition from Diamond Club – thanks for setting it out clearly and highlighting the best deals.” (Mark)

I found your blog last week, and its been incredibly useful. I’m now feeling rather sheepish for never looking into this before, which is probably common to a lot of the people finding your blog for the first time!” (Teresa)

I must first start by saying what an excellent blog you have! I tended to follow your advice and musings on FT and have now a regular source of info from your website – well done and thanks.” (Steve)

Firstly, well done what is a truly excellent blog and checking it (some would say sadly) become part of my morning routine!” (Declan)

Love your blog and I have been spreading the word about it. Keep up the great work.” (Ali)

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