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Forums Frequent flyer programs British Airways Executive Club Times article: the money behind Avios Reply To: Times article: the money behind Avios

The Savage Squirrel 612 posts

I can think of two glaring issues (IMHO) about the article:
1. The thought of Avios being sold off as a brand/loyalty programme. I know the idea was rejected, but why would you think it in the first place?? As soon as you sell it, you’re no longer in control of it (nor its data)
As per the “Underpants Gnomes” business plan:
1. Sell Avios
2. ??????
3. Profit!

Isn’t it the Air Canada plan…

1) Sell off loyalty scheme for $$$$.
2) Ditch loyalty scheme ASAP (which will then implode as it’s now a worthless loyalty scheme without anything to be loyal to) and set up your own new one.
3) Money acquired from (1) is now pure extra profit.

Seemed to work for them…?

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