Today is Amex ‘Shop Small’ day – get £5 back on £10 transactions for 2 weeks

Today, Saturday 5th December, is the third outing for the UK version of ‘Small Business Saturday’, a slightly more welcome US import than Black Friday!

It is, in theory, little more than a PR exercise for small traders and the benefits of shopping at local small businesses – and there is nothing wrong with that.

With the support of American Express, though, it has become something far more interesting.

Shop Small

From today until December 20th, you will receive £5 cashback on EVERY transaction you make for £10 or more at a participating ‘Shop Small’ business.

There are very few rules apart from the fact that you can only get one £5 cashback per business per card.  You can, of course, register multiple American Express cards.

For weird technical reasons, contactless transactions are taking far longer to be confirmed and are more likely to lead to missing cashback.  Use your PIN instead for a painless experience.

American Express cards issued by Amex can be registered by going to the Amex website, logging in and looking under ‘My Offers’ on the statement page for each card you hold.

Corporate and pre-paid cards do not qualify.

You must register your MBNA, Lloyds, TSB and Barclays American Express card at this website.

The main Shop Small site is which contains a link to an interactive map where you can find participating shops in your area.

It is worth noting that it is not just sellers of ‘things’ who are taking part.  There are lots of cafes in my local area taking apart and even a few pubs!  There is nothing like having American Express subsidise your pre-Christmas drinking! Remember to look at participating locations both near your home and office.

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)

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  1. I noticed using contactless didn’t yield an immediate email but the credit came through a couple of days later…

    • Did you receive the confirmation email (at all or later?) All my transactions went through fine (email and then credit on statement) except two – both were contactless. My card is sissued by Lloyds

  2. My experience so far is that very few businesses participate this year. In the previous years, if a retailer accepted Amex and was not a major chain like Tesco, Sainsburys etc., you had a 95% guarantee it would be participating. This year I’ve only received one credit so far among 20 or so small businesses taking Amex. I was going to close my Gold Amex and was only waiting for the shop small promo before I did, but it seems unnecessarily.

  3. Re the Euston Tap – whilst they have the ability to process Amex the barstaff refuse to accept the card!

  4. Good Day

    I work/manage a small business participating in this American Express Promotion. I can confirm that we will not be funding the statement credits at all. The promotion pack isn’t as big as last year though. I believe this promotion is highlighted by American Express, why trying to get new businesses to sign up.

    We look forward to seeing you American Express Customers soon :)

  5. Hi Kyle,

    I hope it’s all bringing in business for you. I wish there were more local participants where I live. I’d rather shop at small independent retailers than the mega-large corporations.

  6. Hello Fenny!

    Thanks for your support!

    We’ve been quite badly affected by the floods here in the North of England, so hopefully this offer can make up for å few løst sales.

    To clarify, yes we did (although not really anymore) pay å higher merchant fee to take American Express but no where near enough to ever cover the costs of this promotion. This promotion may be used by American Express however to justify there <1% higher fee than say å standard credit card.

    Hope this helps clears everything up. Apolologies, my cellphone auto correct is currently set to bokmål

    All the best! Hope to see you Amexers out in force soon!