Accor makes it even harder to earn Platinum status – but is offering £30 off via Amex!

On 15th April, Le Club AccorHotels (the loyalty scheme for Mercure, Novotel, M Gallery, Sofitel, Ibis etc) is removing free Platinum membership from the perks available to American Express Platinum cardholders.  You can read more about that here.

Three years ago, ANYONE could get Accor Platinum status via a variety of free offers.  These were stopped.  After that, the American Express Platinum route was the best way.  Now that is going.

Anyone doing a modest number of Accor stays, however, would not have been too worried.  Accor runs a lot of generous promotions offering bonus points and those bonus points count towards status.  Status bonuses also counted, so once you had status it was easier to keep it.  This meant that hitting the 25,000 target for Platinum was not too tricky.

No longer.

From January 2017, Accor is changing the way you earn status in its programme. 

Full details are on the Accor website here.

Le Club AccorHotels 2017 changes

There are a lot of moving parts here, but the headline changes are:

Status bonuses no longer count towards status

Point bonuses no longer count towards status

Points earned via the Places Facebook app or from partners (admittedly, there are not many of those) no longer count towards status

The number of points required to achieve or retain status is being reduced – but probably not by enough to make up for the three factors above

From next year, you will need to earn 14,000 status points (currently 25,000) to retain or earn Platinum status.   You will earn 25 status points for every €10 spent.

This means that Platinum will require (14,000 / 2.5) €5,600 of pre-tax spending or 60 nights.  This is not completely bonkers (Marriott requires 75 nights for top tier status) but will not be easy given that the majority of Accor hotels are midrange and priced accordingly.

The programme is also moving to a calendar year basis.  At present, you earn status based on a rolling 12-month period.  This new structure will be easier to understand even though some people will lose out.

You can read more about the changes on the Accor website here.

Sofitel St James 350

A little upside …. an American Express £30 offer

Here is some good news.

Some American Express cardholders will find an Accor offer sitting in the ‘Offers’ tab of their online statements.  Not me, ironically, but my wife does have it on her Amex Gold.

You will receive £30 cashback when you spend £250 or equivalent at a Sofitel, Pullman or M Gallery property before 30th April.  The Sofitel St James is pictured above.

This offer will work on top of any other Accor promotion.  Only some Sofitel, Pullman and M Gallery hotels are taking part – there is a list in the T&Cs on the Amex site.

Stays can be prepaid or ‘pay on departure’.  For non-UK stays you need to make sure that the converted sum is over £250.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

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  1. Am I the only one having no offers at all on amex gold since last summer? Actually had the small business 5 off in Dec. .this is it…the same with ihg – got probably worst accel. promotion offer. Being regular user, this doesn’t make sense to me :-(

    • Genghis says:

      Sounds like you’ve got some bad luck. My wife and I have not had anything decent since before Xmas (small shop, post office and Superdrug) across 6 Amex cards

    • I get lots of Amex “offers tailored to you” but looking at the most recent I really have to wonder if there’s ANY logic behind them – clothes shops I’ve never shopped in (and nothing like the ones I do use), an opticians (no specs) and most curiously, a baby shop (no kids).

  2. I’ve never found platinum to be worth much anyway. I checked into another mercure last night and again had nothing to show for status. Mine expires in April and I won’t miss it except for the bonus points.

  3. I do not spend half of my life in hotels, and I have earnt elite status with Accor, Hilton and IHG with leisure stays (I don’t currently travel for business purposes), promotions and status matches. Once I have lost my Accor status, I will focus on IHG and Hilton group hotels and very likely give Accor a miss. I know that some people will still be keen on Accor points discounts on hotel prices, but I prefer the upgrades and the recognition (I honestly can’t complain about these) I have been getting in Hilton and IHG properties. Thinking of the hassle I had e. g. with Accor’s 1k-2k-5k promotions, this is an easy decision. Good bye, Accor!

  4. The upside to this change is that the free Amex status is now valid until 31/12/17, about 8 months longer than I expected!

    I’m getting really frustrated though with Amex targeting who receives the more decent offers though, I’ve had none of them recently just the standard rubbish ones at esoteric retailers, not the Amex Travel, Hilton or this Accor one :(

    • The good news for Accor Plats who get their status through Amex is that this should be extended through 2017 – as long as the renewal was/is this year.

      From the ‘2016’ example on the Accor webpage explaining the changes:

      “Any higher status acquired in 2016 is valid until 31 December 2017”. Note that it says ‘acquired’ not earned!

  5. Jovanna says:

    As most people are aware, you don’t get any points when you book through a third part site such as Amex (although I did receive an upgrade). I did this a couple of months ago. My Accor account doesn’t even record the visit.

  6. “This meant that hitting the 60,000 target for Platinum was not too tricky.” Surely you mean 25,000? You also mention it later in the article “you will need to earn 14,000 status points (currently 25,000) to retain or earn Platinum status.” Is 60K requirement for IHG Platinum?

  7. Currently have Accor status as a supplementary card holder on my husbands plat card, expires in May. We’ve cancelled this and I opened one with him as a supplementary on mine. If I apply again through my account before April 15th will it update my Accor status for another year?

    • Hi,

      I took a chance and requested an “upgrade” (via Amex plat) mid-way through my Accor platinum year and got it extended to 12 months from that date (ish).

      It’s now been extended to 31/12/17 as part of Le Club’s transitional arrangements so I’m quite pleased (and probably very lucky).

  8. Tilly71 says:

    Can you still earn status levels with accor or ihg by redeeming points earnt via erewards? IM looking at achieving Hilton Gold or diamond status but Im not staying in any hotels at present.

  9. I don’t think you can compare the Accor stay/spend requirements with those of Marriott as a justification for their not being bonkers – even Gold members at Marriott get guaranteed free breakfast and/or lounge access – and most Marriotts have a lounge. If Accor Platinums got guaranteed free breakfast (instead of just lounge access at the few properties that have one, then it would be worth putting one’s money into the chain.

    I will still continue to take advantage of Accor’s great offers (Happy Mondays, etc), but will make no attempt to be Platinum and will put my other business towards Hilton.

  10. Hello,
    I have Accor plat via my Amex Plat, valid until 12/16. Is there any way to get this extended beyond December this year? Is it worth asking Amex? Anyone have any tips please. Thanks in advance.

  11. I only got my Amex gold last month at first I had one offer. Checked yesterday as I was curious as to whether I had the qantas offer and sure enough I had a raft of offers on my tab most I won’t use like £50 off laithwaites wine etc but at least I’m getting them unlike others. I’ve put £800 ish on it since the start as I’m whacking all my spend on to hit the £2k mark to get my bonus rewards

  12. Anybody successfully status matched to Marriott. ? Have a stay at a Marriott in Hawaii booked via coming up which was cheaper than marriott’s own site

  13. The Urbanite says:

    Offerwise, my BAPP and Gold have been virtually barren since Christmas. I applied for and got the Amex Gold Credit Card in February this year, which had had quite a few on since I got it. I also got the 3000 MR points sign up bonus after one £500 transaction – applied through the link in the article on this site without an invite or anything. Worth having, though it will have to go to make room for a Nectar CC!

  14. OT- My Air Berlin Gold card is expiring this month (this was status matched via Gulf Air which was status matched from my Cathay Pacific Marco Polo Gold). Does anyone know if there is a route to maintaining the equivalent of BA Silver through a partner Oneworld status match? Does anyone know if Air Berlin are amenable to extending status if I tried matching from my Aalitalia Gold?

  15. I have just applied for Acor plat through the Amex plat. Does anyone know the timescale for the upgrade?

  16. Djouzef says:

    I have cancelled my Platinum 3 years ago but the Accor Platinum always renewed for me automatically for free in last 3 years.
    I am expecting it to stop renewing now sadly…

  17. Cancelled my Platinum card 2 years ago – Just had an email from Accor saying my new card upto 2017 is in the post!

    Should come in handy for the Accor stays for the euros in France in July