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Review: Is Accor Live Limitless the best hotel loyalty scheme? (Part 1)

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This is the first of our updated overview series on the major hotel loyalty programmes. Each scheme will be covered over two articles on consecutive days. One will list the basic facts of the scheme – basically a review of ‘How does Accor Live Limitless work?‘ – and the other will be my subjective view of what is of particular merit.

The full series of articles can be found here:

Accor Live Limitless covers 5,300 hotels globally.  Folowing an acquisition spree over the last few years, the group now has 52 brands which is more than any other chain:

  • the ‘legacy’ brands include Pullman, Sofitel, Mercure, Novotel and Ibis
  • acquisitions in the last decade have added Fairmont, Swissotel, Movenpick, Banyan Tree, Gleneagles, Hoxton, Delano, Mondrian and Raffles amongst others (not all of which are part of the loyalty scheme)
  • other brands, often with only a couple of sites, include Faena, Jo+Joe, SLS, Rixos, M Gallery, Peppers, 25 Hours, Mama Shelter, Tribe and Greet

The home page for the programme is here. The full list of Accor brands is here.

Accor Live Limitless review

What is the geographic spread?

Accor has the largest number of non-US hotels of any chain.

The group is well represented throughout the UK at all price points, including The Savoy which is managed by Fairmont. Gleneagles in Scotland and the Hoxton chain joined the Accor fold in 2021 but are not available for earning or redeeming points.

Regular travellers are most likely to come into contact with them via the Sofitel at Heathrow Terminal 5 and at Gatwick.  There is also a low key but impressive Sofitel in St James in Central London pictured further down. Fairmont Windsor Park is a new and surprisingly impressive luxury hotel on the edge of Windsor Great Park.

The chain is poorly represented in North America. 

Historically Accor was not well represented in the luxury segment. This has improved sharply with acquisitions such as Banyan Tree, Delano, Swissotel, Raffles and Fairmont.

What are the elite levels in Accor Live Limitless?

Accor Live Limitless has four elite levels:

  • Silver – requires 10 nights or 2,000 points (€800 of eligible spend). Benefits are ‘priority welcome’, late check-out if available and a welcome drink and a 25% point bonus.
  • Gold – requires 30 nights or 7,000 points (€2,800 of eligible spend). Additional benefits include a room upgrade if available, late check-out or early check-in if available and a 50% point bonus.
  • Platinum – requires 60 nights or 14,000 points (€5,600 of eligible spend). Additional benefits include executive lounge access if available, Suite Night Awards and a 75% point bonus. At Asia-Pacific hotels you would receive free breakfast.
  • Diamond – requires 26,000 points (€10,400 of eligible spend). Additional benefits include complimentary breakfast on weekends (daily in Asia-Pacific), 10 Dining & Spa Rewards per year worth €10 each and the ability to gift Gold Status to a friend. You receive a 75% points bonus.
Is Accor Live Limitless the best hotel loyalty scheme?

This HfP article compares the number of nights or spending required to earn top-tier hotel status. It is easier to earn Accor Platinum status, either by nights or by spend, than it is to earn comparable benefits from Hilton Diamond, Hyatt Globalist, IHG Diamond Elite or Marriott Platinum.

Accor allows you to earn points from two rooms per night – click the link for full details. Importantly, it is the ONLY major chain which allows you to earn credit towards elite status from multiple rooms. Other hotel schemes will give you points towards free nights for multiple rooms, but not points towards status. I currently have Accor Diamond status due to ‘two room’ bookings at Fairmont St Andrews and Fairmont Windsor Park in 2023.

Unlike other major chains, Accor does not give out status to American Express Platinum cardholders or via any other third party route.

You can get nights towards elite status by buying the two ALL PLUS discount cards. However, most people who stay at midscale and high-end brands earn Accor status via spend and not elite nights.

Suite upgrades – at the time of booking – were introduced when Accor Live Limitless replaced Le Club AccorHotels. These are now bookable online which has made them far more valuable. The number you receive each year as an elite member is driven by your spending.

Accor is the only major hotel chain to offer soft landings with elite status. If you do not retain your status you only drop by one level.

Full details of elite benefits can be found here.

Accor does not offer lifetime status.

Accor Live Limitless review

How do you earn Accor Live Limitless points?

Accor does not have a typical ‘earning and burning’ structure. Spending is totally revenue based with no opportunity for arbitrage.

Non-status members earn 2.5 points for every €1 spent at the hotel at most brands. On the Accor website, this is often described as a 5% rebate.

Lower earning rates apply at Ibis, Ibis Styles, Mama Shelter, Mantra, Peppers, Breakfree, Art Series, Adagio, Jo&Joe and Greet. Some brands do not participate in Accor Live Limitless at all.

Here is the official earning chart (click to enlarge) which includes the elite bonus. In terms of earning status points, what counts is what a ‘Classic’ member receives as you can see from the bottom row.

This is what you earn per €10, oddly, so divide by €10 to get points per €1 spent.

Accor earning chart

There are a few other partners where you can earn points.  Relevant ones for a UK resident are Europcar, Club Eurostar (you can convert points both in and out) and ClubOpinions market research surveys. There is also an online shopping portal called Accor Collections.

Most importantly:

You can only register for one of these airline partnerships and you cannot change your selection for 12 months. For the majority of our readers, you would want to register for the Qatar Airways partnership. You can transfer the Avios from Qatar Airways Privilege Club to British Airways Executive Club via this process.

This HfP article looks at the full list of ‘two way’ airline partnerships run by Accor Live Limitless. Accor is the ONLY major hotel chain which lets you convert airline miles into their points.

In general, it is far harder to earn Accor points without staying in their hotels than it is with IHG, Hyatt, Hilton or Marriott.

Accor Live Limitless review

What are Accor Live Limitless points worth?

We have an article dedicated to working out what Accor Live Limitless points are worth which you can find here.

Unsurprisingly, given the revenue based nature of redemptions, our mid-point valuation is 2 Eurocents. You can only beat this by redeeming for event tickets.

How do you spend Accor Live Limitless points?

For every 2,000 points you collect, you can redeem for €40 of Accor credit. The primary use of this is to redeem in Accor hotels.

At the core brands, you are effectively receiving cashback (in Accor credit) on your pre-tax spend of 5% as base member, rising up to 10% for Diamond members.

If you don’t want to spend your credit in an Accor hotel, there are a small number of other options such as Europcar.  Sports tickets (for example French Open Tennis, or events at the Accor Arena in Paris) are occasionally made available for points. In London, you can redeem points for tickets (VIP and standard) to the BST summer concerts in Hyde Park.

Accor has partnerships with British Airways and another with Iberia which allow you to transfer your Accor points into Avios.  Weirdly, BA and Iberia have different exchange rates.  Swapping your points to Avios with BA gives you a 2 to 1 rate whilst doing so with Iberia gets you a far better 1 to 1 transfer rate.  Of course, what you should do is convert to Iberia and then move your Avios from Iberia Plus to British Airways Executive Club using the ‘Combine My Avios’ function.

Think carefully before you do this, however.  Because you could use your points for an Accor voucher instead, you are effectively paying 2 Eurocents per Avios (2,000 Accor points = €40 or 2,000 Iberia Plus Avios). This is very expensive and you would be better off using the points for a hotel stay if possible.

Does Accor Live Limitless run bonus point offers?

The group does not run the sort of regular, back to back, global promotions that we have come to expect from Marriott, Hilton and IHG.  You cannot book an Accor property and automatically expect to be able to take advantage of an offer.

A typical Accor promotion will involve earning double points by booking numerous 2+ night stays during a fixed period, with stays needing to be booked well in advance to qualify. They are not hugely flexible.

See our ‘Hotel Offers‘ page for any current global offers.

Accor Live Limitless review

Do Accor Live Limitless points expire?

Your points will expire exactly 12 months from your last activity.

If you do not have a stay planned, you could eat or drink at an Accor hotel, buy something via the Accor Collections online shopping portal (it can take 2-3 months for points to credit) or transfer in some points from Eurostar, Qatar Airways Privilege Club or Flying Blue.

You can learn more about how to stop Accor Live Limitless points expiring in this article.

Can you upgrade Accor hotels using points?

No – except to the extent that you negotiate a better room for cash at check-in (or book a better room in the first place) and then use your Accor credit to pay for it.

The Suite Night Upgrades you receive as a Platinum or Diamond member allow you to lock in a suite at the time of booking. Here is my experience of using them. You generally need to book a Deluxe Room to use the upgrade, which is more expensive than the cheapest standard room.

Are ‘cash and points’ redemptions available?

Yes, to the extent that you can part-pay your room with Accor credit whilst paying cash for the balance.

Can you transfer Accor Live Limitless points to airline miles?

Accor points can be transferred to a number of airlines.

Uniquely among major hotel programmes, Accor has different exchange rates for different airlines. British Airways is 2:1 whilst Iberia is 1:1 so you should ALWAYS move your Accor points to Iberia Plus. You can then use ‘Combine My Avios’ to move them to your British Airways account.

Because you could use your points for an Accor voucher instead, you are effectively paying 2 Eurocents per Avios (2,000 Accor points = €40 or 2,000 Iberia Plus Avios). This is very expensive and you would be better off using the points for a hotel stay if possible.

Accor Live Limitless reviewed

Can you earn Avios directly without collecting points?

Yes, see ba.com here. You can earn Avios by showing your British Airways Executive Club card at check-in. The amount will depend on which brand you are staying with – it is 1.25 Avios per €1 with the upper end brands.

You will not earn any Accor Live Limitless points. However, you must still be a member of Accor Live Limitless in order to do this.

Frankly, there is no longer any value in doing this. Instead, take Accor Live Limitless points and sign up for the Qatar Airways ‘double dip’ partnership. You will earn your hotel points plus 1 Avios per €1 spent into your Qatar Airways Privilege Club account.

What are the Accor Live Limitless UK credit card partnerships?

Can you get elite status with a UK credit card?  No – but you can buy an ALL PLUS hotel discount card which comes with nights towards elite status. You can also get Gold status for free if you hold 50 Accor shares – this is a one off benefit for a year and not permanent.

Is there an Accor credit card in the UK?  No

Is Accor an American Express Membership Rewards partner?  No. In theory you could transfer to Avios at 1:1, move them to Qatar Airways Privilege Club at 1:1 and then transfer to Accor at 4:1 but this is a massive loss of value.  The same applies to routing American Express points to Club Eurostar or Flying Blue.

Purchasing and transferring Accor points

You cannot purchase Accor points.  This is not surprising, given that in most cases they can only be redeemed for a fixed cash value of 2 Eurocents each.

My opinion

Part Two of this article – click here – gives my personal opinion of Accor Live Limitless.


Accor Live Limitless update – February 2024:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (16)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Mike Begley says:

    May also be worth noting that you can get Gold status by holding 50 Accor shares:
    https://group.accor.com/en/contact-us/Shareholder-Club-application-form

    • Rob says:

      Thanks Mike, always forget this.

    • RussellH says:

      See https://group.accor.com/en/finance/individual-shareholders/terms-and-conditions-of-accor-shareholders-club-membership

      Article 2 – Conditions of membership to Shareholders’ Club and means of registration

      “Any retail shareholder owning at least 50 bearer shares or **1 registered share** and possessing a valid email address may join the Club. Accor Shareholders Club membership is free”. [My emphasis]

      There is a link on the application form that says it will explain whether your shares are registered or not.
      I hold three shares, bought through Trading 212 and attempted to register.
      I heard nothing for about 18 months, then **Silver** card appeared in the post, sent to my old address, for a completely different a/c from the one that had all my points.
      Phoning Accor, the accounts were merged within a couple of days.
      Accor shares trade at ~€35,– at present, a small paper profit on what I paid for them, plus some small dividend payments. Worth investigating.

    • planeconcorde says:

      Reading the T&C implies you only get gold membership until 31st December of the year following application. To retain gold you have earn the 30 nights by staying. Is this enforced or does any shareholder have experience of retaining gold after the first full year without 30 nights of stays?

      • Tom says:

        You can retain or earn status levels via spend rather than number of nights.

      • Mike Begley says:

        My take of the terms and conditions is that when you prove you hold the required number of shares (screen prints of my HL account sufficed) you get Gold until 31 December the following year. However when that expires Article 4 of T&C you just send proof of still holding the shares and you are given until 31 December of the following year again??

        “Article 4 – Validity of membership

        Membership is valid as long as the Club member meets the conditions set out in Article 2 of these terms and conditions.“

        Admittedly, I haven’t reached this point yet to confirm it, but it would seem logical that they will only grant status for a finite period based on demonstration of holding the shares at a particular date. It would seem odd if 2 years later they wouldn’t grant status again to someone still holding the shares but would grant it to someone who had just bought the shares.

  • Ian says:

    Look forward to Part 2 tomorrow to hear your own opinions on the ALL programme but for me personally the sweet spot is Gold, which I find I can (usually) achieve each year and it offers useful benefits. What I didn’t know was its availability via shareholding. This would be interesting as it would allow us, perversely, greater flexibility to choose hotels from other groups. I would hold the shares in my Hargreaves Lansdown ISA and wonder whether a scan of the purchase contract note would satisfy Accor.

    • RussellH says:

      I cannot imagine that a broker’s contract note could not be taken as proof. Just download the pdf version and attach it to your application to join.

      But AFAIK, holdings via H-L nominees are, effectively, registered – you should be on Accor’s share register. I do not think that any holdings via H-L would be in bearer form? Or am I completely wrong?

  • Tom says:

    Note that very few Accor UK hotels have an Executive Lounge so that perk is not worth much. In fact are there any other than the three Sofitels? Certainly not the Mondrian, MGallery and Pullmans I have stayed at as a Diamond.

    The “free breakfast” is only on weekends.

  • Hilda M says:

    Loyalty Lobby has spotted Diamond bonus going to 100% this year

  • Tim says:

    Accor also have a partnership with Qantas Frequent Flyer and platinum members get free breakfast at hotels in Asia/Pacific.

    • Rob says:

      They do – I deliberately left it out given the UK nature of our readership.

      • QFFlyer says:

        It does provide 20 night credits but can’t be paired with those Ibis cards. Not sure if the free nights would make it worthwhile or can even be used outside APAC. Accor partner with various Frequent Flyer programs now, I’m not sure about the generosity of each, but with QF it’s pretty generous (3 QF/$1 spent if I recall correctly, on top of ALL points).
        ALL Signature however is much more relevant to other regions (and does pair with A+, thankfully).

        • MurrayF says:

          Re Signature plan it’s also worth noting that your points do not expire. PS there are lots of readers in the Antipodies esp now the we can now join BA executive club .

  • Deadda says:

    I earned 102,000 Status Points with Accor in 2023. I’m annoyed that they haven’t made me a Limitless member (above Diamond). Anyone know what the qualification requirements are?

  • Roland Per says:

    In Asia Pacific region, there is the Accor Plus membership which has either one or two nights stay plus which are basically free nights. This is a paid membership and once enrol, you are automatically entitled to 20 earned nights and with pay and earned stay for 10 nights within the next renewal, you will be automatically upgraded to Gold member for the renew year.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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