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Accor makes it even harder to earn Platinum status – but is offering £30 off via Amex

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On 15th April, Le Club AccorHotels (the loyalty scheme for Mercure, Novotel, M Gallery, Sofitel, Ibis etc) is removing free Platinum membership from the perks available to American Express Platinum cardholders.  You can read more about that here.

Three years ago, ANYONE could get Accor Platinum status via a variety of free offers.  These were stopped.  After that, the American Express Platinum route was the best way.  Now that is going.

Anyone doing a modest number of Accor stays, however, would not have been too worried.  Accor runs a lot of generous promotions offering bonus points and those bonus points count towards status.  Status bonuses also counted, so once you had status it was easier to keep it.  This meant that hitting the 25,000 target for Platinum was not too tricky.

Le Club AccorHotels 2017 changes

No longer.

From January 2017, Accor is changing the way you earn status in its programme. 

Full details are on the Accor website here.

There are a lot of moving parts here, but the headline changes are:

Status bonuses no longer count towards status

Point bonuses no longer count towards status

Points earned via the Places Facebook app or from partners (admittedly, there are not many of those) no longer count towards status

The number of points required to achieve or retain status is being reduced – but probably not by enough to make up for the three factors above

From next year, you will need to earn 14,000 status points (currently 25,000) to retain or earn Platinum status.   You will earn 25 status points for every €10 spent.

This means that Platinum will require (14,000 / 2.5) €5,600 of pre-tax spending or 60 nights.  This is not completely bonkers (Marriott requires 75 nights for top tier status) but will not be easy given that the majority of Accor hotels are midrange and priced accordingly.

The programme is also moving to a calendar year basis.  At present, you earn status based on a rolling 12-month period.  This new structure will be easier to understand even though some people will lose out.

You can read more about the changes on the Accor website here.

A little upside …. an American Express £30 offer

Here is some good news.

Some American Express cardholders will find an Accor offer sitting in the ‘Offers’ tab of their online statements.  Not me, ironically, but my wife does have it on her Amex Gold.

You will receive £30 cashback when you spend £250 or equivalent at a Sofitel, Pullman or M Gallery property before 30th April.  The Sofitel St James is pictured above.

This offer will work on top of any other Accor promotion.  Only some Sofitel, Pullman and M Gallery hotels are taking part – there is a list in the T&Cs on the Amex site.

Stays can be prepaid or ‘pay on departure’.  For non-UK stays you need to make sure that the converted sum is over £250.

Accor Live Limitless update – March 2023:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (27)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Brian says:

    I don’t think you can compare the Accor stay/spend requirements with those of Marriott as a justification for their not being bonkers – even Gold members at Marriott get guaranteed free breakfast and/or lounge access – and most Marriotts have a lounge. If Accor Platinums got guaranteed free breakfast (instead of just lounge access at the few properties that have one, then it would be worth putting one’s money into the chain.

    I will still continue to take advantage of Accor’s great offers (Happy Mondays, etc), but will make no attempt to be Platinum and will put my other business towards Hilton.

  • sd83 says:

    I have Accor plat via my Amex Plat, valid until 12/16. Is there any way to get this extended beyond December this year? Is it worth asking Amex? Anyone have any tips please. Thanks in advance.

    • Rob says:

      Try reapplying via the Amex Plat site, nothing to lose. It might reset the date.

  • Nick says:

    I only got my Amex gold last month at first I had one offer. Checked yesterday as I was curious as to whether I had the qantas offer and sure enough I had a raft of offers on my tab most I won’t use like £50 off laithwaites wine etc but at least I’m getting them unlike others. I’ve put £800 ish on it since the start as I’m whacking all my spend on to hit the £2k mark to get my bonus rewards

  • Kipto says:

    Anybody successfully status matched to Marriott. ? Have a stay at a Marriott in Hawaii booked via coming up which was cheaper than marriott’s own site

    • Rob says:

      If you booked via they will ignore your status anyway.

  • The Urbanite says:

    Offerwise, my BAPP and Gold have been virtually barren since Christmas. I applied for and got the Amex Gold Credit Card in February this year, which had had quite a few on since I got it. I also got the 3000 MR points sign up bonus after one £500 transaction – applied through the link in the article on this site without an invite or anything. Worth having, though it will have to go to make room for a Nectar CC!

  • Empers says:

    OT- My Air Berlin Gold card is expiring this month (this was status matched via Gulf Air which was status matched from my Cathay Pacific Marco Polo Gold). Does anyone know if there is a route to maintaining the equivalent of BA Silver through a partner Oneworld status match? Does anyone know if Air Berlin are amenable to extending status if I tried matching from my Aalitalia Gold?

  • Jon says:

    I have just applied for Acor plat through the Amex plat. Does anyone know the timescale for the upgrade?

  • Djouzef says:

    I have cancelled my Platinum 3 years ago but the Accor Platinum always renewed for me automatically for free in last 3 years.
    I am expecting it to stop renewing now sadly…

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