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What are Accor Live Limitless hotel points worth?

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This article is our attempt to decide what Accor Live Limitless points are worth. How should you value them?

Valuing miles and hotel points is a thankless job. We have always published articles on what Avios points are worth, but that Avios article is so complex that it simply proves my point.

In the face of constant reader requests, however, I wrote this series of articles on how we value each of the major hotel points currencies. I am updating the full series this week.

What are Accor Live Limitless points worth?

Here are links to the full series:

The reason I have changed my mind about publishing valuations after all these years is that I have found a methodology that works for me. It takes a subjective valuation and then explains the boundaries around it. Or, in plain English:

  • I will tell you (without justifying it) what I think an Accor Live Limitless point is worth
  • I will tell you, on the upside, how far wrong I can be (which is good news)
  • I will tell you, on the downside, how far wrong I can be (which is bad news)
  • I will tell you what Accor Live Limitless points are worth if you turn them into something else – usually airline miles – which effectively locks in a floor value

Why I think ‘range’ is important when valuing hotel points

When we look at using Avios for business or First Class flights, the ‘cash alternative’ is often a poor comparison. Most HfP readers don’t want to, or simply can’t afford to, pay cash for business or First Class flights. Their choice is Avios or nothing. Even if you can afford to pay, what are you comparing with? A cheap non-refundable sale flight? A pricier flexible ticket? The cost of an indirect flight, not on BA?

Hotels redemptions are different:

  • you stay in far more hotels each year compared to the number of premium cabin flights you take, so you can be selective about when you use points
  • you can usually afford to pay for a hotel if you choose not to use points
  • there are far more options in the hotel market than in the flight market – most people only have a lot of miles in one airline programme, whereas you are likely to hold hotel points in multiple schemes
What are Accor Live Limitless points worth?

It is easy to sit on hotel points until you get a good deal

The net result of the three facts above is that it is easy to turn down a hotel redemption when it doesn’t seem like good value. You can pay cash or redeem via another hotel scheme instead.

Here is the crux of what I am trying to say. If you compare two hotel schemes:

  • scheme A usually gets you 0.3p per point but if you are lucky you can get 1p
  • scheme B usually gets you 0.4p per point but if you are lucky you can get 0.6p

…. scheme A may actually be the best.

Most people who try to ‘value’ hotel points don’t take this into account.

If you redeemed points for every stay you did, regardless of the cash price, scheme B would be the best. No-one does this though. In reality you can pay cash for your stays in scheme A until the day when a bumper redemption arrives and you can get 1p.

Here’s a real example. I value Marriott Bonvoy points at 0.5p as our article will show in a few days. If you do 20 Marriott hotel stays and use Bonvoy points for all of them, I think you will average 0.5p, give or take.

However, last week I spent five nights at the JW Marriott Resort & Spa in Venice, reviewed here. We booked two Junior Suites for 594,000 points in total. I got 1.0p per point, and this was a ‘real’ saving – I have stayed in these rooms before at this hotel and would have paid cash if needed.

Last October, I booked three nights at the Al Maha desert resort in Dubai. This got me 1.5p per Bonvoy point vs my 0.5p valuation.

These redemptions justified all of the Marriott stays where I paid cash rather than redeem for 0.5p per point.

What are Accor Live Limitless hotel points worth?

What are Accor Live Limitless points worth?

With our methodology out of the way, let’s take a look at what Accor Live Limitless points are worth.

To keep things simple, we do not adjust for the fact that you would earn points back if you paid cash instead. This can have a noticeable impact when generous bonuses are running.

Accor Live Limitless is different to other hotel programmes

Accor Live Limitless is different to other hotel schemes and this article is structured differently to the rest of the series.

For all of the other programmes we cover, our valuation is an educated estimate based on years of redeeming points. For Accor Live Limitless, it is NOT a guess. Your points have a fixed cash value.

This is both good and bad. The real problem it causes is psychological. It is difficult to get excited about Accor Live Limitless because you can never ‘beat the system’.

Redeem in the Ibis Rotherham East or the Raffles Maldives Meradhoo resort and you get the same value per point – 2.0 Eurocents. There is no logical reason to save your points for a high value redemption, and as you can never be sure that Accor won’t devalue it could even be risky. ‘Earn and burn’ is the logical option with Accor.

‘Earn and burn’ is bad for Accor. Members do not build up huge balances – there is no reason to do so – and so the programme sees cash going out more quickly than it otherwise would. Members are not incentivised to spend at Accor because there is no reason to target ‘aspirational’ redemptions.

The HfP average valuation of an Accor Live Limitless point:

2.0 Eurocents (currently 1.72p)

This is not an estimate. It is your guaranteed return when you redeem Accor Live Limitless points for payment towards a hotel room.

The only caveat is that you may want to adjust downwards to offset the fact that you do not earn points on redemption stays. The higher your status in Accor Live Limitless, the more points you would have earned if you had paid cash.

What are Accor Live Limitless points worth?

How high can value go on the upside?

2.0 Eurocents

Because your reward is fixed, you can’t do better than 2.0 Eurocents per point. Don’t hoard your points.

If you want to extract maximum value, redeem at a hotel which charges in Euro. You will receive the full 2 Eurocents per point without being hit by a potentially dubious FX calculation by Accor.

If you really want to squeeze every last cent of value out of your points, redeem at an ibis or another brand which earns Accor Live Limitless points at a reduced rate. You don’t earn points back on the element paid in points, and as ibis hotels earn at a lower rate, your loss is lower.

There is one exception to this strategy ….

There is one exception. Accor runs a small events programme via the Accor Experiences website.

Events promoted on this page tend to be offered cheaply compared to what you get. We have written about many of them on HfP, such as the VIP packages offered to the BST Hyde Park summer concerts this year.

Accor runs relatively few UK events via this platform so it isn’t a realistic route for spending large amounts of points. That said, if you are based in London it may be worth sitting on them and keeping an eye out for interesting Accor Experiences events.

How low can value go on the downside?

2.0 Eurocents

There is never a bad day to redeem Accor Live Limitless points. You will receive 2 Eurocents per point everywhere, on every day.

Some people clearly value this level of certainty or Accor would not continue offering it. If you are reading this website, however, I imagine that you are the sort of person who wants to maximise their returns via a higher than usual ‘pence per point’ redemption. Accor Live Limitless is not the programme for you.

What are Accor Live Limitless hotel points worth?

If Accor Live Limitless devalues hugely tomorrow, what is my escape route?

This is our floor price. What can you do with your points if Accor Live Limitless devalues massively overnight? It could, with very little IT trouble, change the rate from 2 Eurocents per point to 1.5 Eurocents or worse.

With Accor Live Limitless, the best value is to convert your points to airline miles.

What is confusing about Accor is that there are generally two different rates used for converting to airline miles. Some programmes convert at 2:1 whilst others convert at 1:1.

Even more confusing is that:

  • Accor to Iberia Plus Avios is 1:1 but
  • Accor to British Airways Executive Club Avios is 2:1

If you are converting Accor Live Limitless points to Avios, send them to an Iberia Plus account and use ‘Combine My Avios’ – explained here – to move them to British Airways Executive Club. You will double the Avios you receive.

Head for Points values airline miles at 1p, for simplicity.

This means that, converting Accor Live Limitless points to Iberia Plus Avios, you are getting 1p (1.18 Eurocents) per Accor point. You are losing 40% of their value compared to redeeming for a hotel room.

Looked at from the other direction, you are ‘paying’ 1.72p per Avios, which is too high.

If your preferred airline partner has a 2:1 conversion rate from Accor, moving Accor points to miles is a terrible deal. You are giving up 4 Eurocents (3.45p) of hotel room for every airline mile you receive.

In summary …. what do we think Accor Live Limitless points are worth?

  • on average: 2.0 Eurocents (1.72p) per point – this isn’t an estimate, it is a fact
  • on a very good day: 2.0 Eurocents per point unless you get lucky with an Accor Experiences event ticket
  • on a bad day: 2.0 Eurocents per point
  • if you transfer out in a worse case scenario: 0.5p or 1p per Accor point, depending on the transfer rate to your preferred frequent flyer programme

The bottom line with Accor Live Limitless is that there is no point saving up for a bumper redemption at a luxury resort because revenue-based pricing makes those rewards no better value than your local Novotel.

As soon as your balance reaches 2,000 points, you should pull the trigger and redeem for a €40 discount on your next booking. There is no value in holding on unless you are in London and may redeem for an Accor Experiences event.


Accor Live Limitless update – June 2024:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (10)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • IMH says:

    Remembering that you don’t earn points for that part of a stay paid for with points, the best net value is achieved by spending ALL points in hotels that have a lower points earning rate, e.g. Ibis and Ibis Styles.

    Obviously this doesn’t help if your work puts you in Ibis properties and you want to cash out in Sofitels, but for many of us it’s worth remembering: an Ibis can be a great choice for a quick overnight stop on a road trip (and sometimes the Ibis Styles is the best show in a town dominated by independent hotels).

    (Don’t pay the entire bill with points if you’re chasing status, as the nights still count.)

    • Dubious says:

      Oh, is that still the case then?
      The terms say:
      “7.2.1 Rates for Eligible booking Stays to earn Points Only Eligible Stays booked at an eligible rate enable the Member to benefit from the Programme. Eligible booking rates include all public, corporate and promotional rates, except for the following:
      – Room rates for group bookings when the rooms are invoiced to and paid for globally by the organiser (excluding the Meeting Planner promotional offer);
      – Room rates for crew members (airlines, shipping or other, companies, etc.);
      – Heartist Rates (Accor employees, employees of Partner companies and service providers in the Accor group);
      – Tour operator rates.

      Rates eligible to redeem points are generally indicated on the Website.

      When booking, the Member is given the option to redeem Rewards Points at the payment stage if permitted by the location, booking and rate.”

      But then Section 10 says this:
      “Some participating hotels do not accept Rewards Points to reduce discount restaurant expenditures. A list of these hotels concerned available here.
      – Eligible Stays and expenses deemed eligible expenditures, as per these Terms and Conditions, defined herein, entirely paid for in full with Rewards Points do, however, earn Status Nights, provided that the conditions for so doing, as defined in the Programme TCM, are met.
      – when Eligible Stays and eligible expenditures partially paid for with Rewards Points earns Points on the portion that was not paid for with points.”

  • Ben says:

    Accor’s IT is so catastrophically bad that every promo requires endless chasing – particularly if coupled with another company like Europcar. This sucks any possible pleasure out of using their programme, so I’ve given up and now avoid their hotels to avoid the pain.

    • Rob says:

      Accor never realised (until I told them last year) that Europcar’s IT system couldn’t handle Accor membership numbers which contained letters, which Accor started using some time ago ….

  • dougzz99 says:

    Lot of words to say 2c.

    • Stuart says:

      I was thinking the exact same thing.
      As someone who does enough stays at the low/mid-scale brands (mostly ibis) but earns ALL Platinum via the Status Nights so chipping-off 40Euros (2000 Reward Points) a bill is not glamorous but it helps. I’m in the minority of HfP readers who cannot justify the rates at the high brands so the Platinum 2x SNU go unused, would be nice to get an alternative ‘gift’.

    • Rob says:

      All the articles are in the same format, so this one had to follow the same!

  • John says:

    Anyone got experience of the AccorPlus card? 295USD (or free on Amex Plat in Australia) claims to provide benefits at top tier Accor properties in the Asia Pacific. Benefits are supposed to be: one free night annually, 50% off dining..

    • Rhonal says:

      Unless you live in asia-pacific or you go all the time there is not worth it

  • Rhona says:

    Linking your accor account to your qatar account will give you avios as well as accor points for each stay.

    I only redeem accor points on cheaper hotels, such as mercure or ibis, because cash stays in Sofitel or fairmonts get me more points

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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