Contact Details, Press Information and the Small Print

Head for Points offers a unique opportunity for travel brands to connect with a highly focussed audience of UK-based business travellers and upmarket leisure travellers.

On a good day, Head for Points is ranked by Alexa as one of the 3,000 most visited websites in the UK.  For UK online readership, we are ranked substantially higher than Business Traveller and Flyertalk.

In November 2014, Head for Points generated 602,000 page views from 117,000 unique visitors to the website. A further 282,000 pages were distributed via email and 444,000 post summaries were sent out via Facebook, Google+, Twitter and Linkedin. 79% of readers are UK based.

Our 2014 media coverage includes a full-page article in Wired magazine (UK edition, March), another Wired piece (UK edition, July) on how to buy cheap flights, quotes in The Sunday Times (22 June), The Guardian (1 August), an article for the American Express travel blog and an interview at Nomadic Matt, the worlds most widely-read travel blog.  HFP also helped Lion TV with their 2014 fly-on-the-wall BBC series on British Airways.

For advertising, press, PR, commercial, product review, speaking or consulting enquiries (or just for help with your general miles and points queries), please e-mail raffles [at]  

We have 1.6 million 300 x 250 ad boxes for sale each month.  300,000 monthly 468 x 60 and 728 x 90 ‘above the fold’ slots are also available on request. 300 x 250 boxes can be purchased for the mobile site.  Companies purchasing advertising space on Head for Points in the last six months include Qatar Airways, Hilton, Lufthansa, Melia Hotels and phone app Roamer.  Lufthansa and Hilton have also specifically purchased mobile space.

PR requests should be relevant to an aspirational, ABC1, UK-based, degree-educated, well-travelled, predominantly 25-45 year old male readership.

About Raffles:

Raffles (Rob) is one of the UK’s leading experts on travel loyalty programmes. He currently has over 2.5 million Avios points and over 10 million airline, hotel and credit card points in total, and has redeemed over 10 million airline miles and hotel and credit card points over the last decade.

An ex-City of London analyst and a Fellow of the Chartered Institute for Securities & Investment, Head for Points allows him to turn his analytical skills to helping readers earn as many loyalty points as they can, and then redeem them wisely.

What our readers say:

Congratulations on a brilliant blog. It’s basically thanks to you that my wife and I are flying BA LHR-SEA in F later this year!” (Martin)

Firstly, thanks for the great posts so far, your work has helped me a lot.” (Ainars)

Well done on the blog – excellent work. I do not even fly BA regularly but thanks to the info I pick up from your blog and Flyertalk my partner and I are off to Las Vegas on Saturday in First Class!” (Antoinette)

I have just discovered your site and find it most helpful – a great example of consumer empowerment through the combination of a motivated individual and the internet” (Neil)

I’ve been receiving your posts since coming across your website over the holiday period….some really good, interesting material and I’ve learnt quite a lot in the last couple of months!” (Mike)

Congratulations on Head for Points – a true marvel of a site for those of us mildly obsessed by the best way to get premium class flights for free-ish” (Christian)

Allow me to congratulate you on a wonderful blog. It has contributed greatly to my miles and points accumulation and spend.” (Mark)

Thanks for a great blog. Your UK perspective is a great value-add to an already well-written and useful blog.” (Arto)

I’ve been reading your blog for a few months now and it’s become the first website I log into a morning when I sit down at my desk (even before Facebook and BBC Football, which trust me, for me is impressive!” (Mark)

Thanks for taking the time and trouble to run this fantastic blog, which I discovered by pure chance, and which has opened up a whole new world for me (as a modestly paid school administrator) – namely, the joys of flying Business Class on BA!” (Marco)

Great site and having read through it, I’ve been missing out for years on those extra points.” (Simon)

I have found myself increasingly turning to your blog for advice on Avios and credit cards as I make the drawn-out transition from Diamond Club – thanks for setting it out clearly and highlighting the best deals.” (Mark)

I found your blog last week, and its been incredibly useful. I’m now feeling rather sheepish for never looking into this before, which is probably common to a lot of the people finding your blog for the first time!” (Teresa)

I must first start by saying what an excellent blog you have! I tended to follow your advice and musings on FT and have now a regular source of info from your website – well done and thanks.” (Steve)

Firstly, well done what is a truly excellent blog and checking it (some would say sadly) become part of my morning routine!” (Declan)

Love your blog and I have been spreading the word about it. Keep up the great work.” (Ali)

Terms and conditions of use

The privacy of your personal information is important. We use third party advertisements on to support the site. Some of these advertisers may use cookies or web beacons when they advertise, which will send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP, the browser you used to visit our site and, in some cases, whether you have Flash installed. This is generally used for geographical targetting (showing non-UK ads to overseas readers, for example) or showing certain ads based on specific sites visited (such as showing travel ads to someone who frequents travel sites).

DART cookies may be used for ads served through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests. The ads served will be targeted based on your previous browsing history (for example, a John Lewis ad if you have previously visited their website). DART does not track personal information about you, such as your name, email address, physical address, telephone number, bank account numbers or credit card numbers. You can opt-out of this on all sites using this form of advertising here.

The “Your Online Choices” page provided by the Interactive Advertising Bureau provides an easy way to prevent the use of advertising cookies from any or all of the advertising networks that are members of the IAB.  You can chose to disable or selectively turn off cookies or third-party cookies in your browser settings, or by managing preferences in any security software you run. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts. Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

Affiliate partners

Head for Points is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to

Some, although by no means all, external links on Head for Points may earn us a small commission if you later complete a transaction with that company.  None of the content on Head for Points is reviewed, approved or endorsed by any of the companies with which I have a commercial relationship.

Financial advice

Raffles is a Fellow of the Chartered Institute for Securities & Investment. However, this is a journalistic website and you use any information on it at your own risk. Nothing on Head for Points should be seen as constituting financial advice, and it is your own responsibility to ensure that any product discussed is right for your circumstances. Any recommendation of a financial product is based primarily on its ability to earn miles and points and does not consider interest rates, service levels or its impact on your credit history.

Head for Points is not a credit intermediary under the terms of the Consumer Credit Act 1974.   However, to comply with the spirit of the Act, you should note that Head for Points acts fully independently and does not work exclusively with any particular creditor.  You should also be aware that Head for Points may receive a commission if you apply for financial products promoted on the site and you should consider this before applying.