With over 970,000 page views in April 2016, Head for Points offers a unique opportunity to connect with UK-based business travellers and high-end leisure travellers.
Raffles (Rob) is regarded as one of the UK’s leading experts on business travel, air miles, travel loyalty programmes and loyalty credit cards and is regularly featured in the media.
He currently has over 2 million Avios points and over 8 million airline, hotel and credit card points in total, and has redeemed over 10 million airline miles and hotel and credit card points over the last decade. An ex-City of London private equity and venture capital investor, Head for Points allows him to turn his analytical skills to helping readers earn as many loyalty points as they can, and then redeem them wisely.
Rob also oversees Shopper Points and acts as a consultant to merchants looking to design attractive reward or benefit programmes.
Anika assists Rob with hotel, flight and lounge reviews, general travel features, PR and press events. She is also Editor of Shopper Points which focusses on getting the best deal from Tesco Clubcard and Nectar points.
For advertising, press, TV, PR, commercial, product review, speaking or consulting enquiries (or just for help with your general miles and points queries), please e-mail raffles [at] headforpoints.co.uk
Head for Points offers a unique opportunity for travel brands to connect with a highly focussed audience of UK-based business travellers and upmarket leisure travellers.
On a good day, Head for Points is ranked by Alexa as one of the 1,500 most visited websites in the UK. For UK online readership, we are ranked substantially higher than Business Traveller and Flyertalk.
Key readership statistics:
- 970,000 page views in April 2016
- 181,000 unique visitors in April 2016
- 10,202,000 page views over the previous 12 months
- 1,719,000 unique visitors over the previous 12 months
- 2:50 average session duration
- 76% of readers are UK based – the figure is probably over 80% when UK residents who access the site whilst travelling are included
These figures only cover the website. In addition, in April 2016, a further 612,000 pages were distributed via email (56% open rate) and 1,092,000 post summaries were sent out via Facebook, Google+, Twitter, Flipboard and LinkedIn.
2015 media coverage included an appearance on BBC Radio 4’s ‘You and Yours’ discussing the Avios devaluation . Head for Points was also the main focus of a 3-page article on frequent flyer miles in National Geographic Traveller (UK edition, July / August 2015).
In 2015, Rob also featured in The Herald, cnn.com (with a very nice photo), Management Today (with a less nice photo), The Sunday Times Travel Magazine, Buying Business Travel and US site Slickdeals. He was also interviewed for The World, a US radio show syndicated to 300 stations, and got a throwaway mention in the Daily Mail.
Our 2014 media coverage included a full-page article in Wired magazine (UK edition, March), another Wired piece (UK edition, July) on how to buy cheap flights, quotes in The Sunday Times (22 June), The Guardian (1 August), an article for the American Express travel blog, a piece for financial advisers Brewin Dolphin and an interview at Nomadic Matt, the worlds most widely-read travel blog. HFP also helped Lion TV with their 2014 fly-on-the-wall BBC series on British Airways.
Companies purchasing advertising space, either directly or via their affiliate agencies, include:
- British Airways
- American Express
- Qatar Airways
- South African Airways
- Hilton Hotels
- Melia Hotels International
- InterContinental Hotels Group
- Radisson Blu
- Jersey Travel
E-mail raffles [at] headforpoints.co.uk for our media pack.
PR requests should be relevant to an aspirational, ABC1, UK-based, degree-educated, predominantly 25-45 year old male premium traveller. Anika or I are happy to consider press trips and airline and hotel review opportunities if we believe our readers would be interested.
I regularly meet up with senior loyalty executives in the UK for a coffee and a chat about the state of the market. Email me at the address above if you want to get in touch. I am also happy to quote for specific pieces of consultancy work.
NED / Advisory Board Information
I sat on the board of a major UK private equity group for a number of years and have 16 years of experience in private equity and venture capital investing. If you are running a business in the loyalty or travel space and are looking to add to your main or advisory board, please get in touch.
By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority (reference number 690573) to act as a credit broker.
This is a journalistic website and you use any information on it at your own risk. Nothing on Head for Points should be seen as constituting financial advice, and it is your own responsibility to ensure that any product discussed is right for your circumstances. Any recommendation of a financial product is based primarily on its ability to earn miles and points and does not consider interest rates, service levels or its impact on your credit history.
“I’d like to take this opportunity to thank you for your incredibly helpful and easy to understand website, it’s opened up a whole new world for me.” (Katrina)
“I just wanted to drop you a note to say a huge thank you for what you do. I have just booked 2 first class returns to San Diego using my 241 voucher, total cost in taxes just over £1k and for flights worth just under £8K. Used 185,000 Avios, so 3.78p per of net value per Avios. Happy days. Now just need to plan my trip to Hawaii, San Fran, LA etc! This is on top of the business class trip to Cancun that cost 100,000 and 241 voucher that I booked earlier in the year and will be going in 3 weeks time. None of this would have happened without you – simple!” (Angelo)
“I’ve only just started reading your blog this year, but have already managed to get a first class return flight to Tokyo in September with BA. Simply reading your blog each morning has given me an amazing way to learn how to gain as much airmiles as possible by simple changes in my behaviour, all whilst doing the same tasks (e.g. booking hotels) as before. I believe my partner and I can travel almost anywhere in the world in first class, twice a year from now on based on information you’re providing, so I’d like to say a big thank you for all your advice.” (Tom)
“Congratulations on a brilliant blog. It’s basically thanks to you that my wife and I are flying BA LHR-SEA in F later this year!” (Martin)
“Firstly, thanks for the great posts so far, your work has helped me a lot.” (Ainars)
“I just wanted to drop you a line to thank you for the excellent site. We have just returned from our honeymoon which saw us: gain BAEC Silver, rack up a fair few Avios, try out the new Aspire lounge at AMS (via AMEX Gold and Lounge Club), learn the advantages of an ex-EU flight booking, experience a cancelled flight but thanks to your site realise that we could make an EU compensation claim, have our first First and stay at a Waldorf Astoria courtesy of the Hilton credit card free night stay and get an upgrade to a three room suite. All of the above are solely as a result of HFP so thank you. Had I not stumbled across your site three years ago we would have been down the back in economy and staying at a Howard Johnson!” (Will)
“Well done on the blog – excellent work. I do not even fly BA regularly but thanks to the info I pick up from your blog and Flyertalk my partner and I are off to Las Vegas on Saturday in First Class!” (Antoinette)
“I have just discovered your site and find it most helpful – a great example of consumer empowerment through the combination of a motivated individual and the internet” (Neil)
“I’ve been receiving your posts since coming across your website over the holiday period….some really good, interesting material and I’ve learnt quite a lot in the last couple of months!” (Mike)
“Congratulations on Head for Points – a true marvel of a site for those of us mildly obsessed by the best way to get premium class flights for free-ish” (Christian)
“Allow me to congratulate you on a wonderful blog. It has contributed greatly to my miles and points accumulation and spend.” (Mark)
“Thanks for a great blog. Your UK perspective is a great value-add to an already well-written and useful blog.” (Arto)
“I’ve been reading your blog for a few months now and it’s become the first website I log into a morning when I sit down at my desk (even before Facebook and BBC Football, which trust me, for me is impressive!” (Mark)
“Thanks for taking the time and trouble to run this fantastic blog, which I discovered by pure chance, and which has opened up a whole new world for me (as a modestly paid school administrator) – namely, the joys of flying Business Class on BA!” (Marco)
“Great site and having read through it, I’ve been missing out for years on those extra points.” (Simon)
“I have found myself increasingly turning to your blog for advice on Avios and credit cards as I make the drawn-out transition from Diamond Club – thanks for setting it out clearly and highlighting the best deals.” (Mark)
“I found your blog last week, and its been incredibly useful. I’m now feeling rather sheepish for never looking into this before, which is probably common to a lot of the people finding your blog for the first time!” (Teresa)
“I must first start by saying what an excellent blog you have! I tended to follow your advice and musings on FT and have now a regular source of info from your website – well done and thanks.” (Steve)
“Firstly, well done what is a truly excellent blog and checking it (some would say sadly) become part of my morning routine!” (Declan)
“Love your blog and I have been spreading the word about it. Keep up the great work.” (Ali)
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