With 1,406,000 page views in January 2017, Head for Points offers a unique opportunity to connect with a substantial number of UK-based business travellers and high-end leisure travellers.
Head for Points is the UK’s most widely read business travel site. We cover all of the key business travel news with a special emphasis on frequent flyer and hotel loyalty schemes.
Rob is regarded as one of the UK’s leading experts on business travel, air miles, travel loyalty programmes and loyalty credit cards. He is regularly featured in the media and speaks at travel, loyalty, credit card and performance marketing conferences. He also acts as a consultant to merchants looking to design attractive reward or benefit programmes.
He currently has over 1.5 million Avios points and over 5 million airline, hotel and credit card points in total, and has redeemed over 10 million airline miles and hotel and credit card points over the last decade. He is an ex-City of London private equity and venture capital investor.
Anika writes hotel and flight reviews and general travel features and oversees advertising, PR, press, social media and events. She is also Editor of Shopper Points which focusses on getting the best deal from Tesco Clubcard and Nectar points.
For press, TV, partnership, commercial, speaking or consulting enquiries (or just for help with your general miles and points queries), please e-mail rob [at] headforpoints.co.uk
For advertising, affiliate, PR or product review enquiries please e-mail anika [at] headforpoints.co.uk
Our office address is: Head for Points, 2nd Floor, 1 Fore Street, Moorgate, London, EC2Y 9DT. Click here for a map.
Head for Points offers a unique opportunity for travel brands to connect with a highly focussed audience of UK-based business travellers and upmarket leisure travellers.
On a good day, Head for Points is ranked by Alexa as one of the 1,300 most visited websites in the UK. For UK online readership, we are ranked substantially higher than Business Traveller and Flyertalk.
We are the biggest UK affiliate, excluding cashback and voucher sites, for most of the brands we work with. Some brands have based their UK launch around a partnership with Head for Points.
Key readership statistics:
- 1,406,000 page views in January 2017
- 304,000 unique visitors in January 2017
- 12,435,000 page views over the previous 12 months
- 2,144,000 unique visitors over the previous 12 months
- 2:43 average session duration
- 76% of readers are UK based – the figure is probably over 80% when UK residents who access the site whilst travelling are included
These figures only cover the website. In addition, in January 2017, a further 830,000 pages were distributed via email (56% open rate) and 1,522,000 post summaries were sent out via Facebook, Google+, Twitter, Flipboard, Apple News and LinkedIn.
Speaking and media coverage
In October 2015 Rob spoke at Europe’s biggest affiliate marketing conference, Performance Marketing Insights. He also presented to the heads of major European travel loyalty schemes at Loyalty 2017 in London in February.
2016 media coverage includes a full-page profile in the Daily Mail, The Economist, an interview on CNBC Europe’s Squawk Box, another Daily Mail mention, Daily Express, The Sunday Times Travel Magazine, Family Traveller and profiles here, here and here. Anika also turned up on Chinese TV discussing, via subtitles, airbnb!
In 2015, Rob also featured in The Herald, cnn.com (with a very nice photo), Management Today (with a less nice photo), The Sunday Times Travel Magazine, Buying Business Travel and US site Slickdeals. He was also interviewed for The World, a syndicated US radio show, and got a mention in the Daily Mail.
Our 2014 media coverage included Wired magazine (three times!), The Sunday Times, The Guardian, an article for the American Express travel blog, a piece for Brewin Dolphin and an interview at Nomadic Matt, the worlds most widely-read travel blog. HFP also helped Lion TV with their 2014 fly-on-the-wall BBC series on British Airways.
Companies purchasing advertising space, either directly or via their affiliate agencies, include:
- British Airways
- American Express
- Qatar Airways
- South African Airways
- Hilton Hotels
- Melia Hotels International
- InterContinental Hotels Group
- Club Med
- Radisson Blu
- Park Inn
- Jersey Travel
E-mail anika [at] headforpoints.co.uk for our media pack.
PR requests should be relevant to an aspirational, ABC1, London-based, degree-educated, predominantly 25-45 year old professional male. Anika or Rob are happy to consider press trips and airline and hotel review opportunities if we believe our readers would be interested.
We regularly meet up with senior loyalty executives in the UK for a coffee and a chat about the state of the market. Email Rob at the address above if you want to get in touch. Rob is also happy to quote for specific pieces of consultancy work.
NED / Advisory Board Information
Rob sat on the board of a major UK private equity group for a number of years and has 16 years of experience in private equity and venture capital investing. If you are running a business in the loyalty or travel space and are looking to add to your main or advisory board, please get in touch.
By recommending credit cards on this site, we are – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority (reference number 690573) to act as a credit broker.
This is a journalistic website and you use any information on it at your own risk. Nothing on Head for Points should be seen as constituting financial advice, and it is your own responsibility to ensure that any product discussed is right for your circumstances. Any recommendation of a financial product is based primarily on its ability to earn miles and points and does not consider interest rates, service levels or its impact on your credit history.
“Big fan of the site – you have achieved genuine scale whilst retaining a personal feel, which is attractive to hobbyists and a direct result of what I imagine to be a huge personal commitment. You introduced me to this hobby and thanks to your advice we will be flying BA First Class to Singapore for our honeymoon. Keep it up.” (Richard)
“I’d like to take this opportunity to thank you for your incredibly helpful and easy to understand website, it’s opened up a whole new world for me.” (Katrina)
“I just wanted to drop you a note to say a huge thank you for what you do. I have just booked 2 first class returns to San Diego using my 241 voucher, total cost in taxes just over £1k and for flights worth just under £8K. Used 185,000 Avios, so 3.78p per of net value per Avios. Happy days. Now just need to plan my trip to Hawaii, San Fran, LA etc! This is on top of the business class trip to Cancun that cost 100,000 and 241 voucher that I booked earlier in the year and will be going in 3 weeks time. None of this would have happened without you – simple!” (Angelo)
“Thanks for the quick reply and additional guidance! And in general, thank you for the dedication you put into the site. I read it most days and it has pretty much changed my life!” (Ciaran)
“I’ve only just started reading your blog this year, but have already managed to get a first class return flight to Tokyo in September with BA. Simply reading your blog each morning has given me an amazing way to learn how to gain as much airmiles as possible by simple changes in my behaviour, all whilst doing the same tasks (e.g. booking hotels) as before. I believe my partner and I can travel almost anywhere in the world in first class, twice a year from now on based on information you’re providing, so I’d like to say a big thank you for all your advice.” (Tom)
“Congratulations on a brilliant blog. It’s basically thanks to you that my wife and I are flying BA LHR-SEA in F later this year!” (Martin)
“Firstly, thanks for the great posts so far, your work has helped me a lot.” (Ainars)
“I just wanted to drop you a line to thank you for the excellent site. We have just returned from our honeymoon which saw us: gain BAEC Silver, rack up a fair few Avios, try out the new Aspire lounge at AMS (via AMEX Gold and Lounge Club), learn the advantages of an ex-EU flight booking, experience a cancelled flight but thanks to your site realise that we could make an EU compensation claim, have our first First and stay at a Waldorf Astoria courtesy of the Hilton credit card free night stay and get an upgrade to a three room suite. All of the above are solely as a result of HFP so thank you. Had I not stumbled across your site three years ago we would have been down the back in economy and staying at a Howard Johnson!” (Will)
“Well done on the blog – excellent work. I do not even fly BA regularly but thanks to the info I pick up from your blog and Flyertalk my partner and I are off to Las Vegas on Saturday in First Class!” (Antoinette)
“I have just discovered your site and find it most helpful – a great example of consumer empowerment through the combination of a motivated individual and the internet” (Neil)
“I’ve been receiving your posts since coming across your website over the holiday period….some really good, interesting material and I’ve learnt quite a lot in the last couple of months!” (Mike)
“Congratulations on Head for Points – a true marvel of a site for those of us mildly obsessed by the best way to get premium class flights for free-ish” (Christian)
“Allow me to congratulate you on a wonderful blog. It has contributed greatly to my miles and points accumulation and spend.” (Mark)
“Thanks for a great blog. Your UK perspective is a great value-add to an already well-written and useful blog.” (Arto)
“I’ve been reading your blog for a few months now and it’s become the first website I log into a morning when I sit down at my desk (even before Facebook and BBC Football, which trust me, for me is impressive!” (Mark)
“Thanks for taking the time and trouble to run this fantastic blog, which I discovered by pure chance, and which has opened up a whole new world for me (as a modestly paid school administrator) – namely, the joys of flying Business Class on BA!” (Marco)
“Great site and having read through it, I’ve been missing out for years on those extra points.” (Simon)
“I have found myself increasingly turning to your blog for advice on Avios and credit cards as I make the drawn-out transition from Diamond Club – thanks for setting it out clearly and highlighting the best deals.” (Mark)
“I found your blog last week, and its been incredibly useful. I’m now feeling rather sheepish for never looking into this before, which is probably common to a lot of the people finding your blog for the first time!” (Teresa)
“I must first start by saying what an excellent blog you have! I tended to follow your advice and musings on FT and have now a regular source of info from your website – well done and thanks.” (Steve)
“Firstly, well done what is a truly excellent blog and checking it (some would say sadly) become part of my morning routine!” (Declan)
“Love your blog and I have been spreading the word about it. Keep up the great work.” (Ali)
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