Raffles (Rob) is regarded as one of the UK’s leading experts on travel loyalty programmes. He currently has over 2 million Avios points and over 8 million airline, hotel and credit card points in total, and has redeemed over 10 million airline miles and hotel and credit card points over the last decade.
An ex-City of London private equity and venture capital investor and a Fellow of the Chartered Institute for Securities & Investment, Head for Points allows him to turn his analytical skills to helping readers earn as many loyalty points as they can, and then redeem them wisely.
For advertising, press, PR, commercial, product review, speaking or consulting enquiries (or just for help with your general miles and points queries), please e-mail raffles [at] headforpoints.co.uk
Head for Points offers a unique opportunity for travel brands to connect with a highly focussed audience of UK-based business travellers and upmarket leisure travellers.
On a good day, Head for Points is ranked by Alexa as one of the 2,500 most visited websites in the UK. For UK online readership, we are ranked substantially higher than Business Traveller and Flyertalk.
Key readership statistics:
- 755,000 page views in May 2015
- 147,000 unique visitors in May 2015
- 7,319,000 page views over previous 12 months
- 1,202,000 unique visitors over previous 12 months
- 2:50 average session duration
- 76% of readers are UK based – the figure is probably over 80% when UK residents who access the site whilst travelling are included
These figures only cover the website. In addition, in June 2015, a further 354,000 pages were distributed via email and 567,000 post summaries were sent out via Facebook, Google+, Twitter and Linkedin.
2015 media coverage includes an appearance on BBC Radio 4’s ‘You and Yours’ discussing the Avios devaluation and commentary in The Herald and US site Slickdeals. Head for Points was also the main focus of a 3-page article on frequent flyer miles in National Geographic Traveller (UK edition, July / August 2015). A piece for Wanderlust magazine is coming soon.
Our 2014 media coverage included a full-page article in Wired magazine (UK edition, March), another Wired piece (UK edition, July) on how to buy cheap flights, quotes in The Sunday Times (22 June), The Guardian (1 August), an article for the American Express travel blog, a piece for financial advisers Brewin Dolphin and an interview at Nomadic Matt, the worlds most widely-read travel blog. HFP also helped Lion TV with their 2014 fly-on-the-wall BBC series on British Airways.
Companies purchasing advertising space in the last year include:
- British Airways
- Qatar Airways
- Hilton Hotels
- Melia Hotels International
- InterContinental Hotels Group
- Jersey Travel
PR requests should be relevant to an aspirational, ABC1, UK-based, degree-educated, predominantly 25-45 year old male premium traveller.
NED / Advisory Board Information
Rob sat on the board of a major UK private equity group for a number of years and has 16 years of experience in private equity and venture capital investing. If you are running a business in the loyalty or travel space and are looking to add to your main or advisory board, please get in touch.
“I’ve only just started reading your blog this year, but have already managed to get a first class return flight to Tokyo in September with BA. Simply reading your blog each morning has given me an amazing way to learn how to gain as much airmiles as possible by simple changes in my behaviour, all whilst doing the same tasks (e.g. booking hotels) as before. I believe my partner and I can travel almost anywhere in the world in first class, twice a year from now on based on information you’re providing, so I’d like to say a big thank you for all your advice.” (Tom)
“Congratulations on a brilliant blog. It’s basically thanks to you that my wife and I are flying BA LHR-SEA in F later this year!” (Martin)
“Firstly, thanks for the great posts so far, your work has helped me a lot.” (Ainars)
“Well done on the blog – excellent work. I do not even fly BA regularly but thanks to the info I pick up from your blog and Flyertalk my partner and I are off to Las Vegas on Saturday in First Class!” (Antoinette)
“I have just discovered your site and find it most helpful – a great example of consumer empowerment through the combination of a motivated individual and the internet” (Neil)
“I’ve been receiving your posts since coming across your website over the holiday period….some really good, interesting material and I’ve learnt quite a lot in the last couple of months!” (Mike)
“Congratulations on Head for Points – a true marvel of a site for those of us mildly obsessed by the best way to get premium class flights for free-ish” (Christian)
“Allow me to congratulate you on a wonderful blog. It has contributed greatly to my miles and points accumulation and spend.” (Mark)
“Thanks for a great blog. Your UK perspective is a great value-add to an already well-written and useful blog.” (Arto)
“I’ve been reading your blog for a few months now and it’s become the first website I log into a morning when I sit down at my desk (even before Facebook and BBC Football, which trust me, for me is impressive!” (Mark)
“Thanks for taking the time and trouble to run this fantastic blog, which I discovered by pure chance, and which has opened up a whole new world for me (as a modestly paid school administrator) – namely, the joys of flying Business Class on BA!” (Marco)
“Great site and having read through it, I’ve been missing out for years on those extra points.” (Simon)
“I have found myself increasingly turning to your blog for advice on Avios and credit cards as I make the drawn-out transition from Diamond Club – thanks for setting it out clearly and highlighting the best deals.” (Mark)
“I found your blog last week, and its been incredibly useful. I’m now feeling rather sheepish for never looking into this before, which is probably common to a lot of the people finding your blog for the first time!” (Teresa)
“I must first start by saying what an excellent blog you have! I tended to follow your advice and musings on FT and have now a regular source of info from your website – well done and thanks.” (Steve)
“Firstly, well done what is a truly excellent blog and checking it (some would say sadly) become part of my morning routine!” (Declan)
“Love your blog and I have been spreading the word about it. Keep up the great work.” (Ali)
Privacy and Cookie Information
Information about cookies used on Head for Points and how they impact your privacy can be found here.
Raffles is a Fellow of the Chartered Institute for Securities & Investment. However, this is a journalistic website and you use any information on it at your own risk. Nothing on Head for Points should be seen as constituting financial advice, and it is your own responsibility to ensure that any product discussed is right for your circumstances. Any recommendation of a financial product is based primarily on its ability to earn miles and points and does not consider interest rates, service levels or its impact on your credit history.
Head for Points is not a credit intermediary under the terms of the Consumer Credit Act 1974. However, to comply with the spirit of the Act, you should note that Head for Points acts fully independently and does not work exclusively with any particular creditor. You should also be aware that Head for Points may receive a commission if you apply for financial products promoted on the site and you should consider this before applying.