Raffles (Rob) is regarded as one of the UK’s leading experts on business travel and travel loyalty programmes. He currently has over 2 million Avios points and over 8 million airline, hotel and credit card points in total, and has redeemed over 10 million airline miles and hotel and credit card points over the last decade.
An ex-City of London private equity and venture capital investor and a Fellow of the Chartered Institute for Securities & Investment, Head for Points allows him to turn his analytical skills to helping readers earn as many loyalty points as they can, and then redeem them wisely.
For advertising, press, PR, commercial, product review, speaking or consulting enquiries (or just for help with your general miles and points queries), please e-mail raffles [at] headforpoints.co.uk
Head for Points offers a unique opportunity for travel brands to connect with a highly focussed audience of UK-based business travellers and upmarket leisure travellers.
On a good day, Head for Points is ranked by Alexa as one of the 2,500 most visited websites in the UK. For UK online readership, we are ranked substantially higher than Business Traveller and Flyertalk.
Key readership statistics:
- 775,000 page views in July 2015
- 160,000 unique visitors in July 2015
- 7,932,000 page views over previous 12 months
- 1,332,000 unique visitors over previous 12 months
- 2:53 average session duration
- 76% of readers are UK based – the figure is probably over 80% when UK residents who access the site whilst travelling are included
These figures only cover the website. In addition, in July 2015, a further 374,000 pages were distributed via email (56% open rate) and 583,000 post summaries were sent out via Facebook, Google+, Twitter and Linkedin.
2015 media coverage includes an appearance on BBC Radio 4’s ‘You and Yours’ discussing the Avios devaluation . Rob has also featured in The Herald, cnn.com (with a very nice photo!), Management Today (with a less nice photo!) and US site Slickdeals. Head for Points was the main focus of a 3-page article on frequent flyer miles in National Geographic Traveller (UK edition, July / August 2015). Contributions to Wanderlust and Buying Business Travel are awaiting publication.
Our 2014 media coverage included a full-page article in Wired magazine (UK edition, March), another Wired piece (UK edition, July) on how to buy cheap flights, quotes in The Sunday Times (22 June), The Guardian (1 August), an article for the American Express travel blog, a piece for financial advisers Brewin Dolphin and an interview at Nomadic Matt, the worlds most widely-read travel blog. HFP also helped Lion TV with their 2014 fly-on-the-wall BBC series on British Airways.
Companies purchasing advertising space in the last year, either directly or via their affiliate agencies, include:
- British Airways
- Qatar Airways
- Hilton Hotels
- Melia Hotels International
- InterContinental Hotels Group
- Radisson Blu
- Jersey Travel
E-mail raffles [at] headforpoints.co.uk for our media pack.
PR requests should be relevant to an aspirational, ABC1, UK-based, degree-educated, predominantly 25-45 year old male premium traveller.
NED / Advisory Board Information
Rob sat on the board of a major UK private equity group for a number of years and has 16 years of experience in private equity and venture capital investing. If you are running a business in the loyalty or travel space and are looking to add to your main or advisory board, please get in touch.
By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.
This is a journalistic website and you use any information on it at your own risk. Nothing on Head for Points should be seen as constituting financial advice, and it is your own responsibility to ensure that any product discussed is right for your circumstances. Any recommendation of a financial product is based primarily on its ability to earn miles and points and does not consider interest rates, service levels or its impact on your credit history.
“I’ve only just started reading your blog this year, but have already managed to get a first class return flight to Tokyo in September with BA. Simply reading your blog each morning has given me an amazing way to learn how to gain as much airmiles as possible by simple changes in my behaviour, all whilst doing the same tasks (e.g. booking hotels) as before. I believe my partner and I can travel almost anywhere in the world in first class, twice a year from now on based on information you’re providing, so I’d like to say a big thank you for all your advice.” (Tom)
“Congratulations on a brilliant blog. It’s basically thanks to you that my wife and I are flying BA LHR-SEA in F later this year!” (Martin)
“Firstly, thanks for the great posts so far, your work has helped me a lot.” (Ainars)
“I just wanted to drop you a line to thank you for the excellent site. We have just returned from our honeymoon which saw us: gain BAEC Silver, rack up a fair few Avios, try out the new Aspire lounge at AMS (via AMEX Gold and Lounge Club), learn the advantages of an ex-EU flight booking, experience a cancelled flight but thanks to your site realise that we could make an EU compensation claim, have our first First and stay at a Waldorf Astoria courtesy of the Hilton credit card free night stay and get an upgrade to a three room suite. All of the above are solely as a result of HFP so thank you. Had I not stumbled across your site three years ago we would have been down the back in economy and staying at a Howard Johnson!” (Will)
“Well done on the blog – excellent work. I do not even fly BA regularly but thanks to the info I pick up from your blog and Flyertalk my partner and I are off to Las Vegas on Saturday in First Class!” (Antoinette)
“I have just discovered your site and find it most helpful – a great example of consumer empowerment through the combination of a motivated individual and the internet” (Neil)
“I’ve been receiving your posts since coming across your website over the holiday period….some really good, interesting material and I’ve learnt quite a lot in the last couple of months!” (Mike)
“Congratulations on Head for Points – a true marvel of a site for those of us mildly obsessed by the best way to get premium class flights for free-ish” (Christian)
“Allow me to congratulate you on a wonderful blog. It has contributed greatly to my miles and points accumulation and spend.” (Mark)
“Thanks for a great blog. Your UK perspective is a great value-add to an already well-written and useful blog.” (Arto)
“I’ve been reading your blog for a few months now and it’s become the first website I log into a morning when I sit down at my desk (even before Facebook and BBC Football, which trust me, for me is impressive!” (Mark)
“Thanks for taking the time and trouble to run this fantastic blog, which I discovered by pure chance, and which has opened up a whole new world for me (as a modestly paid school administrator) – namely, the joys of flying Business Class on BA!” (Marco)
“Great site and having read through it, I’ve been missing out for years on those extra points.” (Simon)
“I have found myself increasingly turning to your blog for advice on Avios and credit cards as I make the drawn-out transition from Diamond Club – thanks for setting it out clearly and highlighting the best deals.” (Mark)
“I found your blog last week, and its been incredibly useful. I’m now feeling rather sheepish for never looking into this before, which is probably common to a lot of the people finding your blog for the first time!” (Teresa)
“I must first start by saying what an excellent blog you have! I tended to follow your advice and musings on FT and have now a regular source of info from your website – well done and thanks.” (Steve)
“Firstly, well done what is a truly excellent blog and checking it (some would say sadly) become part of my morning routine!” (Declan)
“Love your blog and I have been spreading the word about it. Keep up the great work.” (Ali)
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