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Earn Clubcard points (=Avios) completing surveys with Shopper Thoughts

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Shopper Thoughts is a new-ish market research business which conducts e-mail surveys of shoppers.

They have just become a Tesco Clubcard partner, which gives you the opportunity to earn some easy Avios by completing their surveys in your spare time.

An ad for Shopper Thoughts recently appeared in an in-store Tesco magazine, asking for new recruits!  You can sign up via the Shopper Thoughts website.

The concept is simple enough:

Shopper Thoughts is a new way for consumers to share their experiences and thoughts. This helps us to develop the right products and to create the best shopping experience we can for you

We’d like to know your thoughts

Every day you’re faced with lots of different choices. Not just along the supermarket aisles, but in every walk of your day-to-day life. If you’re a member of the Shopper Thoughts Panel, we will send you regular surveys to complete so that we can understand what you like and what you dislike, what issues are important to you and how we can serve you better in the future.

The small print shows that the scheme seems fair.

It gives the example of earning 100 Clubcard points for a 15-minute survey.  If this is accurate, then you are earning 240 Avios (c £2) for 15 minutes of your time, so the hourly rate is not bad – especially if you are watching TV at the time!

More importantly, if you choose to take Clubcard points rather than Shopper Thoughts Points, the Clubcard points post after each survey.  There is no minimum balance to reach before your points are transferred, which is the biggest problem with competitor e-rewards.

Further details and the sign-up page can be found here.  Remember to select Clubcard points as your earning preference.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (October 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

EDIT: Until 25th October 2022, there is an exceptionally generous sign-up bonus on The Platinum Card. You will receive 60,000 Membership Rewards points – double the usual amount – and £200 to spend at Amex Travel. You need to spend £6,000 within six months to earn the bonus.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express

60,000 points (SPECIAL OFFER), £200 travel credit and unbeatable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (6)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Zoe B says:

    Looks like just one membership per household. It’s owned by Tesco. Might be a good idea to always say more clubcard points would make me buy the product etc.

  • Andy S says:

    In the last few months I have earned 2500 avios from erewards alone.

  • Gulliver says:

    Shopper Thoughts has actually been around for quite some time. I have been a member for a least the last couple of years. I think however that, until recently, it was operated by Tesco on very much an invite-only basis for a small proportion of their Clubcard customer database to participate in. I have generally averaged earning somewhere around 150 to 300 Clubcard points per quarter; so it’s not going to be a particularly lucrative earner. But, as they say, Every Little Helps!

  • Paul J says:

    I’ve also been a member of this for some time, but due to some issue I can’t remember about, I wasn’t able to sign up for clubcard rewards, only ‘shopper points’ which even after doing at least 10 surveys I’m yet to actually receive any reward from – I’ve got points, but not enough apparently.
    Also, once you have chosen your reward method apparently it can never be changed, so I’m stuck with some near useless points.

    • CC says:

      I just signed up and opted for clubcard scheme, and its says if i want to I can change to the shopper points scheme, but I can only change once. So dont know if it will say the same for you? But obviously the other way around, shopper points > clubcard?

      • chris says:

        it says that you can change once, but if you try to it wont let you,

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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