Starwood Preferred Guest, the Sheraton / Westin / W / aloft etc programme, has launched ‘SPG Social’.
Full details can be found here.
Now, at this stage it is not entirely clear what is going to be offered. Starwood wants you to link your Facebook account to your SPG account. It is then promising to send you targeted hotel information based on the travel plans it can identify from your FB postings.
Whilst this is still a beta product, there are hints that Starwood will make special promotions available to members of SPG Social. You may therefore want to give it a go and sign-up – or you may decide that you don’t want SPG invading your privacy!
(Remember to follow our ‘Hotel Promos‘ page for the latest offers for all of the major hotel chains.)