Maximise your Avios, air miles and hotel points

How Will achieved Hilton Diamond (top-tier) status for £68 of Tesco vouchers!

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I always enjoy reading interesting tales of the exploits of Head for Points readers.  I was therefore very intrigued to read this story from HfP reader Will.

Diamond is the highest level offered by the Hilton HHonors loyalty program.  It usually requires 30 stays, 60 nights or 120,000 Hilton HHonors base points to be earned in a year.

A lot of Hilton HHonors members do not take Diamond too seriously, mainly because Hilton HHonors Gold offers such good benefits.  As a Gold, you will receive free internet, free breakfast and potentially a room upgrade.  

The main benefits of Diamond, on stays, are guaranteed Club Lounge access (if the property has one) and potentially a better upgrade.  Some hotels do offer their own benefits for Diamond members, though, which is what triggered Will to push for Diamond.

(The official list of benefits for Silver, Gold and Diamond Hilton HHonors members is here.)

There are three things you need to know to understand his story:

Hilton counts reward nights towards status

Following the Hilton HHonors recategorisation earlier this year, two UK hotels were given ludicrously low 5,000 point per night redemption levels (for comparison, Conrad New York is 90,000 points in peak months)

Silver, Gold and Diamond Hilton members can book a 5-night redemption for the cost of 4 nights

So, over to Will (I have edited slightly for clarity):

I’m off on an eye-wateringly expensive (to me at least) trip to Hilton properties in Dubrovnik and Rome next week and decided to see if I could boost my chances of a room upgrade and get some free sunbeds at the Waldorf-Astoria Rome Cavalieri. In theory, the sunbeds would have cost me more as a ‘Gold’ than the mattress run below would cost me if it did in fact get me ‘Diamond’.

I’m already Hilton Gold …. and emailed Hilton to request a Diamond Status challenge.  They obliged and offered me Diamond with 21 nights in 90 days.  [Note:  given that Diamond usually requires 60 nights in 365 days, Hilton probably doesn’t feel that this challenge is very generous, but it did work nicely for Will]

I had 3 nights already booked in Moscow so needed another 18 nights.

I’d converted some Tesco points to Hilton via Virgin Atlantic on the 50% bonus offer earlier this year.  £1 of Tesco vouchers usually gets you 250 Virgin Flying Club miles, which convert into 500 Hilton HHonors points.  During the promotion, £1 of Tesco vouchers got you 375 Virgin miles and so 750 Hilton points.  I then realised that Hilton points stays count towards status and found that the Doubletree Hotel at Newcastle Airport was a Category 1 hotel.  This meant, as a Gold, it could be booked for just 4000 points per night for stays of 5 nights or more (5000 per night for shorter stays)

I booked in 19 nights (to be on the safe side) at a cost of 79,800 Hilton HHonors points (it ended up being 4,200 points per night due to the extended nature of the stay and the way Hilton only offer the discounted rate up to a certain number of nights). I had also registered for the ‘Daily Grand’ promotion which if it triggered on this reward stay would give me a rebate of 1,000 points per weeknight and 2,000 points per weekend night (it did indeed trigger)

Due to logistics I arrived a day later than planned so I was now down to the minimum 18 nights I needed.  I was handed not only 36 free breakfast vouchers as a gold member but also 36 free drinks vouchers for a regular alcoholic drink at the bar!

I charged a meal to the room to give the stay its best chance of tracking without complication, slept 1 night and left never to return.

I called them on checkout day to explain I was not able to check out in person which was fine.  2 days later I checked my Hilton account to reveal the charges as:

Total points cost of 19 night booking:

79,800 Hilton HHonors points
Daily Grand points rebate: 27,000 points
Base points/bonus points: 1,712
Net points cost of stay: 51,088

Paying £1 of Clubcard tokens per 750 Hilton points put the cost of the stay at £68.12 of Clubcard tokens (plus a £20 meal to ensure the stay tracked).

My account had been upgraded to Diamond status!

Unfortunately, since Will booked his stay, the Doubletree at Newcastle Airport has been reclassified as a Category 2 Hilton property and now costs 10,000 points per night.  There is, however, still one UK hotel that costs just 5,000 Hilton HHonors points per night – the Hampton by Hilton Corby / Kettering.

If you live anywhere near the East Midlands and want to bump up your Hilton status, you may find that you can get Hilton to offer you a ‘status challenge’ that can be met with a chunk of very cheap reward nights at this property.  Will, meanwhile, should be congratulated for his creative thinking!


How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (April 2024)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points and they come with generous sign-up bonuses. You can apply here.

You can also earn Hilton Honors points indirectly with:

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (37)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • will says:

    Raffle, I had not idea you would make me a HFB d-lister for this story 🙂

    To clarify something, I currently have lots of avios and almost £2k worth of clubcard points waiting to be converted to something and I usually make about 5 hilton stays a year. I would not have bothered with this if:
    1. The hilton stay was not going to be repeated
    2. I was not clubcard point ‘rich’

    The reality is I have more clubcard points than I need right now so their value at the margin is simply what they are worth on face value.

    Writing this from sunny Dubrovnik where the kind girl at reservations has waived the EUR70 a night room upgrade charge due to diamond status- I did have to ask for it though as the initial room was nothing other than I had booked.

    • Sir Stamford says:

      Enjoy your holiday in sunny DBV!

      As a HHonors Gold card holder, I have been upgraded 5 times in my last 7 stays with various Hilton worldwide. So, I won’t go the extra mile to achieve Diamond status for an upgrade. Having said that, your tips are invaluable. Thank you for sharing.

      One thing I don’t really agree is whether having lots of Clubcard points or Avios is a factor in valuing the Clubcard points at face value.

      Unless someone has stopped collecting Avios and has no further use of it or has an infinite amount of Avios that can never be used up in their lifetime, the valuation at the decision making process needs to be based on the opportunity cost of what you can do with the Clubcard vouchers.

      Sir Stamford

      • Mrtibbs1999 says:

        did you get lounge access every time?

      • John says:

        … it’s certainly possible to have a high earning rate of Avios that beats your spending rate, and with the threat of devaluations one shouldn’t hoard too many avios.

  • Dominic Barrington says:

    And I live five miles from the Corby property…. Hm…..!

    • Mrtibbs1999 says:

      Inbox me on flyer talk, same user name as here. I’m interested in having the stays made for me 😉

  • Quentin says:

    So how do you go about requesting a Diamond challenge (I am currently gold). And can you do the same with other programs?

    Also, do any of the hotels do tier matches – which might make Diamond in Hilton more valuable yet…

    • timezonehopper says:

      How long do status matches last? For example, I’m Carlson Club gold at the moment, if I status match to HH Gold will that last until end of 2013 or longer?

  • Dominic Barrington says:

    Hm… can’t find any Honors redemption nights in Corby over the summer at all….

    • Dominic Barrington says:

      Sorry – ignore that, but you have to look later on in the summer. Are we sure that they accept award stays? And what is it Will did to get some points back as a rebate?

      • Mrtibbs1999 says:

        On the daily grand promo (Q2 – Expired now) If you spent even 1p on incidentals the bonus was triggered( 1k points per night week, 2k per night W/e). This quarter it won’t work as it is a 3x and 2x bonus, so 2×0=0 and 3X0=0 🙁

        • Dominic Barrington says:

          Ah – if no bonus points returned, it would completely wipe my stash of Honors points, and I don’t think it is worth that to get Diamond.

  • What's the Point says:

    I love reading stories like this!
    When staying away with Hilton, I will always look to change hotels mid stay to earn more stays towards Gold/Diamond and trigger more Virgin Atlantic miles.
    We are off to Berlin in Dec: 1 night at Hampton Luton Airport, 1 night at the Hampton West Berlin and 1 night at the Hilton Berlin. Great rates with the 40% offer at the moment.
    Mrs WTP doesn’t seem to mind changing hotels, she values the free breakfast/internet we get very highly highly.

  • signol says:

    Don’t forget you can usually get Gold easily online – eg. Instant Silver with Gold after only 4 stays.

  • Dave says:

    That’s a shame the 5k NCL bargain has now gone. I was just about to use it too (as I needed to stay there!) That said 10k is still a good deal if you need to be there, but not quite the amazing bargain it once was.

  • Simon says:

    I’ll never get near Gold status, if I decide to splash on a hotel room not getting free WIFI as happens at some Hilton properties really puts me off booking them, I’ve stayed in youth hostels for less than £10 in the last couple of years and got free WIFI and a free breakfast, I can’t understand why some hotels still charge for WIFI.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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