When I was at Heathrow last Sunday, heading back to Germany to start my US trip (yes, I know …..), something caught my eye. As I joined the Priority Boarding line, my eye glanced at the blue board and I saw that ‘Executive Club Bronze’ was listed as an eligible card.
It had been a long day, so I filed it away under ‘I’m not sure I knew that’ and promptly forgot about it. Then, yesterday, British Airways made an official announcement about it. (Darn it, there went my world exclusive ….. need to pay more attention!)
Business Traveller has full details here including this quote from BA:
“Given how much our premium customers value priority boarding, we’re delighted to offer this same privilege to our Bronze Executive Club members.
“We believe it will give our Bronze cardholders greater recognition and encourage Executive Club loyalty, as well as give them a head start on every flight they make.”
Now, my initial reaction is that this is just getting silly. Remember that Bronze only requires 300 tier points, so you can pretty much get it with one return Club World flight. (My 2-year old is on 280 tier points after our Dubai flights at Easter.)
I’m sure BA has done the maths, but they must now be in a position where over 50% of the passengers on some flights will have priority boarding! Add in the fact that you can also check in at Club desks as a Bronze and you can see it getting like Fast Track security – a place where it is quicker to join the ‘nobody’ line!
In practice, of course, I assume BA has run the numbers and it does make sense. Let’s see ….