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BA Executive Club Bronze members are now allowed Priority Boarding

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When I was at Heathrow last Sunday, heading back to Germany to start my US trip, something caught my eye. As I joined the Priority Boarding line, my eye glanced at the blue board and I saw that ‘Executive Club Bronze’ was listed as an eligible card.

It had been a long day, so I filed it away under ‘I’m not sure I knew that’ and promptly forgot about it. Then, yesterday, British Airways made an official announcement about it. (Darn it, there went my world exclusive ….. need to pay more attention!)

British Airways Executive Club status cards

Business Traveller has full details here including this quote from BA:

“Given how much our premium customers value priority boarding, we’re delighted to offer this same privilege to our Bronze Executive Club members.

“We believe it will give our Bronze cardholders greater recognition and encourage Executive Club loyalty, as well as give them a head start on every flight they make.

Now, my initial reaction is that this is just getting silly. Remember that Bronze only requires 300 tier points, so you can pretty much get it with one return Club World flight. (My 2-year old is on 280 tier points after our Dubai flights at Easter.)

I’m sure BA has done the maths, but it must now be in a position where over 50% of the passengers on some flights will have priority boarding! Add in the fact that you can also check in at Club desks as a Bronze and you can see it getting like Fast Track security – a place where it is quicker to join the ‘nobody’ line!

In practice, of course, I assume BA has run the numbers and it does make sense. Let’s see ….


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Comments (23)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Geoggy says:

    “These people” . Lol ! Good morning from a BA Bronze!

    • Rob says:

      No offence implied!

      🙂

      I will be Bronze myself in 3 months, but I will now claim my Cathay card from Amex!

      I have edited the text, though. I am writing stuff in quick bursts out here in the US – I wrote that piece in the Admirals Club at Logan yesterday – and the usual editing process is not happening.

  • Johnny5a says:

    lol – we get priority boarding for next 8 years … with children 🙂

  • Phillip says:

    Maybe the maths is telling them they need to clear some of the non-premium lines! More than anything, though, I assume this is to make up for those tier level changes for non-UK residents, where you could previously attain silver with 400 TPs and receive all the priority perks. It is coming up to two years since the change which means those that managed to renew the first year using the old tiers now have to earn more if they want to maintain the same perks or go down a tier (or two).

    To be quite frank, I’ve always felt BA does a bad job in either having priority lines at all, or when they do, policing them. That said, I was very impressed to see them use a completely separate gate for boarding premium passengers recently at LCA airport.

  • FT says:

    Cathay lets Marco Polo members (ie BA blue) board first

    There is a fee o join MP though.

    • Sir Stamford says:

      CX Marco Polo Green usually cost US$50 to join and you “ordinarily” need 4 sectors just to renew each year. (The renewal criteria isn’t always strictly enforced by CX though, as I understand).

      Given that even the basic level membership cost a small fee and there is a renewal criteria each year, it is understandable that CX will accord some sort of benefit like priority boarding for their own flights.

      Sir Stamford

  • Dominic says:

    I do agree it’s now a nonsense, already on many of my flights you can see 25% of people with priority. But equally I usually fail to see the issue: boarding rarely takes that much time anyway and you have an assigned seat.

    The only issue is that of hand luggage space in ET flights, but you do have to ask if it’s absolutely the end of the world to be separated from your hand luggage for a few minutes.

    Personally I now always spend a few extra minutes in the lounge and try to be last on, rather than first!

    • Richie says:

      Me too, most of the European flights I take are empty anyway, Iv flown lhr-bru 10 or so times this year and Iv never seen more than 50% load. 1 month ago there was 7 of us on an a321

      • Alan says:

        Wow – all my EDI/LHR flights and some Euro ones (e.g ATH, PRG) have been rammed to the gunnels! 🙂

  • Lady London says:

    Reminds me of a time when Ryanair called for priority boarding on a flight to Biarritz to start and 95% of the flight (including familieis with ‘children’ aged about 14 but six feet tall and entire “extended” families” stood up to board.

  • ankomonkey says:

    I flew EWR-LHR last Sunday – so prior to this announcement – and the priority/fast track boarding queue was already longer than the normal queue. I was invited forward to the empty normal queue as, at one point, there was a queue for fast-track and nobody for normal boarding.

  • Dark Horse says:

    I have it on good authority that Bronze card-holders will get their “priority” boarding after First and Club pax – and, by implication, Gold and Silver card-holders – which presumably means 3-stage boarding.

    • Rob says:

      Don’t think so, because the blue board encourages Bronze members to queue next to it!

      • Alan says:

        Precisely. Indeed at LHR there’s no checking of status whatsoever for either priority boarding or fast track security as those aspects are handled by BAA staff, not BA staff – you only see the BA staff member at boarding once you’ve already gone through the photo check element.

        This does seem to be a bit of a devaluation too far, especially with them pushing more hand baggage only fares (and the general slowness of getting checked bags out anyway) – I find that priority boarding is pretty important to be able to get overhead bin space! (it’s not helped by some folk leaving bags in the overhead bins at the front when they’re sitting many rows back!!)

        • Sir Stamford says:

          “This does seem to be a bit of a devaluation too far”

          As a BA Gold member, I dread to say this. It is perhaps a devaluation for the higher tier members but certainly an enhancement for the BA Bronze members. Given that there are probably more BA Bronze members travelling in economy, I suspect this is a commercial led decision.

          Sir Stamford

    • AusTraveller says:

      Agreed with Dark Horse. Generally BA’s way is to allow Bronze’s to board but only after they’ve made the boarding announcement for F/J and OW Emerald/Sapphire members.

      I wouldn’t really couch this as BA being ridiculously generous – it’s been a long standing OW soft/unpublished benefit that OW Ruby members are allowed priority boarding it was just never announced over the PA… this is especially since, in my experience, most boarding gate attendants just look for the presence of some OW status as a sign to permit you to board in the J queue!

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