Small Business Saturday – a possible Foursquare-style date for your diary

This year, on Saturday 7th December, we will see the first ‘Small Business Saturday’ in the UK. This has been a successful US event for a number of years, encouraging shoppers to visit local retailers instead of larger chains.

Why have I written about this, you may ask? Because American Express is the main sponsor of ‘Small Business Saturday’ in the US, and will also be sponsoring the UK version. And, in the US, Amex runs very attractive promotions on the day.

Small Business Saturday

Last year, American Express offered a $25 statement credit for any purchase of $25 or more made at a qualifying ‘small business’. If something similar happens here, we may see a similar statement credit offered on 7th December – essentially ‘free money’, available on each and every American Express card that you have!

We need to wait and see what turns up, of course. It is potentially a very interesting development, though. There isn’t much detail on the UK scheme available yet, although there is a Facebook page.

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  1. American Express are also sponsoring the London Restaurant Festival during October and have a statement credit offer: spend £25 at two different restaurants and get a £25 statement credit. Many of the top London restaurants are participating and most also have special menus on offer.

    • Yes, spotted that. There is a post lined up, which will run at some point before 1st October.

      • Ah, sorry for jumping the gun – there’s been such a lack of Foursquare offers recently I was excited to see an Amex offer back!

  2. Now I’m wondering if I should cancel my SPG Amex that I got only to get the 25k avios bonus. If the card is 75gbp per year and we get a few promotions like this one, it probably makes sense to keep it and only use it for such purpose. What do you think?

    • I must admit I’ve recycled the SPG card twice – the sign up bonus was just too good to resist! Have cancelled it again in the hope of a further application in another six months or so…