This year, on Saturday 7th December, we will see the first ‘Small Business Saturday’ in the UK. This has been a successful US event for a number of years, encouraging shoppers to visit local retailers instead of larger chains.
Why have I written about this, you may ask? Because American Express is the main sponsor of ‘Small Business Saturday’ in the US, and will also be sponsoring the UK version. And, in the US, Amex runs very attractive promotions on the day.
Last year, American Express offered a $25 statement credit for any purchase of $25 or more made at a qualifying ‘small business’. If something similar happens here, we may see a similar statement credit offered on 7th December – essentially ‘free money’, available on each and every American Express card that you have!
We need to wait and see what turns up, of course. It is potentially a very interesting development, though. There isn’t much detail on the UK scheme available yet, although there is a Facebook page.