I don’t write much about SAS EuroBonus, although it is an American Express Membership Rewards partner. It is also a member of Star Alliance, which gives you a lot of flexibility when redeeming.
It does not have the cheapest award chart, though, which may account for its lack of popularity. Europe to the US in business class, for example, is 110,000 miles plus taxes. Frankfurt to Dubai on Lufthansa would be 90,000 SAS miles in business, compared to just 60,000 Lufthansa Miles & More miles.
It takes a good offer to get me to make space for EuroBonus, and this is decent. Until 15th November, you can buy SAS EuroBonus miles for a 40% discount.
It is rare that loyalty programmes actively discount their miles – they usually just give you a bonus on top. That said, at €27 for 1000, even after the discount, these are still not cheap. However, if you want to top-off an SAS account and you don’t have an Amex Membership Rewards account, this seems a decent deal.