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A decent Avios bonus promotion on wine from Laithwaites

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Wine retailer Laithwaites, the UK’s largest mail-order wine retailer (it runs The Sunday Times Wine Club as well as pretty much every other branded mail-order operation), has been a BAEC partner for many years via The British Airways Wine Club. It has also offered deals to members since the Air Miles relaunch.


The British Airways Wine Club usually offers 1,000 Avios for your first order of a 12-bottle case of wine, with a paltry 250 Avios for subsequent orders.  Cases are priced from £80 plus postage.  There is no obligation to make further purchases after your first case, but you need to proactively cancel.  It is not a cheap way to accumulate Avios.

However, at present they are now offering this deal:

A 12-bottle case for as little as £51

FREE delivery

1,000 Avios

A pair of Dartington crystal glasses

You are getting tied into something, though.  Every 12 weeks, Laithwaites will contact you with details of a new case.  If you do not specifically say that you do not want to receive it, either online or by phone, it will be sent to you and charged to the credit card you used for your initial order.  Here is the small print:

I understand that, every 12 weeks and at Christmas if eligible, I will be notified of the next Laithwaite’s Wine Plan selection, and Customer Favourites selection if applicable, which I will automatically receive unless I request otherwise. I will be charged the appropriate sum for each delivery – all currently £89.99 except Season’s Rose and Taste of Spain which are £79.99, Taste of Australia which are £99.99 and the appropriate price for my Customer Favourites case (Pinot Grigio & Friends and Merlot & Friends currently £79.98). (A £7.99 delivery charge will be added). There is no obligation, you can delay or stop your deliveries of Laithwaite’s Wine Plan cases at any time – simply let us know.

So, in return for the cash saving on your first case, you are going to have to deal with some admin from Laithwaites going forward.  Once you have got your 1,000 Avios banked you can quit Laithwaites Recommends, but this may take a month or so.

Whether you want to go for this depends on how well organised you are.  Overall, to be honest, it is a pretty good deal – 12 bottles of wine at a bargain price, 1000 Avios and the wine glasses.  I doubt the wine will be too bad, given that they want to encourage you to buy more.  And you can always give it away as Christmas presents ….

how to earn avios from credit cards

How to earn Avios from UK credit cards (April 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses.

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Do you have a small business? Until 20th May 2021, you can receive a special sign-up bonus worth 29,900 Avios with the Capital On Tap Business Rewards Visa credit card. This offer is exclusive to Head for Points readers. Click here to learn more.

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (17)

  • Graeme says:

    For those of us less interested in the quality of our wine, you can get 1000 Tesco Clubcard points when you spend over £100 on Tesco wine at the moment with the code XXF6GN, plus there’s 25% off when you buy two or more cases – so you’re looking at 1100 Clubcard points at least – a good 2600 Avios.

    • Graeme says:

      Whoops – I went to the vet in the middle of typing that!

    • CV says:

      I’ve always found the Tesco Wine to be pretty good, and some of the champagne deals are really good. My OH has bought 2 cases of the Moet 2004 which with discounts averaged £26 a bottle i think (shame i don’t think Moet is all that good).

  • andy stock says:

    Mothers Christmas present sorted! Thanks Raffles.

  • Simon says:

    There is also what appears to be a permanent offer of 3,000 Flying Club miles for your first Virgin Wines order, you need to order a 12 bottle case to get the points according to the help section, the cheapest case I could see was a lot more than Laithwaites at £74.99 plus postage.

  • Smiley miley says:

    Virgin Flying Club have a similar offer which offers 3,000 flying club miles. You pay £59.88 for 12 bottles and get two free Dartington crystal glasses.

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