Earn bonus Clubcard points (= bonus Avios) completing Shopper Thoughts surveys

Love Clubcard, don’t collect Avios?  You should be reading our sister site, Shopper Points (www.shopperpoints.co.uk), which covers the latest Clubcard and Nectar offers without any distracting frequent flyer talk!  Why not check it out now?

Reader Chris dropped me a line a couple of days ago to say that Tesco was promoting ‘Shopper Thoughts’ on his latest Clubcard statement as a way of earning more points.

I haven’t written about this in 15 months and, to be honest, I thought it might have died a death.  The website is still there and, more importantly, it now says ‘Copyright dunnhumby’ at the bottom.  dunnhumby is a Tesco subsidiary so Shopper Thoughts is obviously a tiny Tesco company.


Shopper Thoughts

The concept is simple enough:

Shopper Thoughts is a new way for consumers to share their experiences and thoughts. This helps us to develop the right products and to create the best shopping experience we can for you

We’d like to know your thoughts

Every day you’re faced with lots of different choices. Not just along the supermarket aisles, but in every walk of your day-to-day life. If you’re a member of the Shopper Thoughts Panel, we will send you regular surveys to complete so that we can understand what you like and what you dislike, what issues are important to you and how we can serve you better in the future.

The small print shows that the scheme seems fair.

It gives the example of earning 100 Clubcard points for a 15-minute survey. If this is accurate, then you are earning 240 Avios (c £2) for 15 minutes of your time, so the hourly rate is not bad – especially if you are watching TV at the time!

More importantly, if you choose to take Clubcard points, they post after each survey. There is no minimum balance to reach before your points are transferred, which is the biggest problem with competitor e-rewards.

Further details and the sign-up page can be found here. Remember to select Clubcard points as your earning preference.

Love Clubcard, don’t collect Avios?  You should be reading our sister site, Shopper Points (www.shopperpoints.co.uk), which covers the latest Clubcard and Nectar offers without any distracting frequent flyer talk!  Why not check it out now?

Do you know your 'secret' British Airways CIV score?
Review of the new No 1 Lounge at Edinburgh Airport
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. Volker says:

    It was actually you, Raffles, who made me aware of Shopper Thoughts and I signed up after your piece on HfP (obviously 15 months ago). I remember that after a few months one of your other readers stated that they had not received a single survey invitation, and nor had I at that time.

    I do get the odd one now, but sometimes you are just being entered into a prize draw without getting guaranteed CC points for taking part in a survey.

  2. Thomas says:

    The surveys rarely take longer than 5 minutes and are very basic and easy..
    The points do post to your survey account right away, but they only get transferred to clubcard account periodically..

  3. James says:

    I signed up about a month ago and so far have had the initial (unpaid) survey and northing else.

  4. They have a mobile app too that occasionally offers much more lucrative surveys. Earlier in the year I had two surveys via the mobile app that involved wandering round your regular Tesco answering questions about biscuits or cereals. Each took about 10 mins to complete; the first earned 1000 and the seconds 700 clubcard points. I’ve had another similar invite recently – but wasn’t able to complete it as I was on holiday and (shock, horror) there wasn’t a Tesco nearby.

  5. Steve says:

    I have the app one as well. Just to point out if you ever do the in store survey you must say it is you regular T’s otherwise it will say you are not eligible for the survey.

  6. Roger says:

    The survey I completed a couple of months ago was about new credit cards Tesco were considering, and what incentives were most attractive – sign up bonus, bonus on spend, a mixture, miles/other awards, no fee or fee payable, etc.

    Curiously, the various options were all assumed to be of equal value for the sake of the survey, so not an open-ended or ongoing survey.

    I wonder if such cards will feature alongside the nw current acccount/s being launched this week.

  7. Kathryn Dowd says:

    I only get shopper thoughts surveys very occasionally – maybe once every couple of months, and they’re rarely worth more than 75 cc points (and sometimes are just a prize draw).

  8. Robin White says:

    I have received quite a few surveys and been invited to do the ones in store via the mobile app.

    They’re very quick to do and at 700 points a time have been great for boosting my balance. As others have said, the points do appear in your shopper thoughts account very quickly but can take time to post to your clubcard account which can push it into the next quarter. But don’t worry the points will post.

    Quick, easy and very profitable.

  9. Simon says:

    I can’t seem to register on the website – an error comes up with whichever details I put in. Any guesses how to solve it? Thanks in advance!

    • I had that earlier, gave it half an hour & tried again.
      Worked fine second time around.

  10. I signed up several months ago and have had no surveys. I contacted tesco CC and they said to contact the number on the ShopperThoughts website. When I pointed out that this is the Tesco CC number they were stumped and didn’t know where to go from there. IME not worth the hassle of signing up.

  11. Gadgeteer1066 says:

    I must have registered for this when you last mentioned it. I had forgotten about it because I have never received an invite to a survey. Only realised I was a member when I tried to join and it told me my email was already in use.

  12. thesaver79 says:

    I have received some surveys, not many, but I must have collected more than 300/400 CC points.

  13. Hello
    Trying to sign up but application declined! is anyone having the same problem?

    • TrollBasher says:

      Yup, been trying all day.

      All I get is “The registration process could not be completed” in red.

      • Sum0plus1 says:

        Same here. Best guess is they’ve got more people already registered than they need so they’ve switched the registration process off.

    • David BS says:

      And also this morning – over subscribed perhaps

  14. TigerTanaka says:

    I just registered successfully.

  15. Trevor says:

    The Mrs and I both received email invites to join this week, and I tried, but it kept telling me that my CC number didn’t match their records, even when I tried both normal and credit card cc numbers. Got a bit annoyed and sent them rude message about wasting my time.

    Based on the feedback here regarding number of surveys and points earned, I won’t be trying again though.

    BTW, this isn’t a subsidiary co, it’s just a department within dunnhumby (the market research company that suggested and launched CC all those years ago).

  16. Michelle says:

    I joined shopper thoughts approx 8 months ago and have so far earned 1750 points. I estimate that I get 2-3 surveys a month!