In a punchier hotel market, with reducing pressure on occupancy and room rates, some hotel loyalty schemes have been cutting back on their benefits. The recent announcement from Le Club Accorhotels that it is improvings its earning rate is one to note.
Le Club Accorhotels is the loyalty programme for Ibis, Novotel, Sofitel, Pullman, M Gallery and Mercure amongst other brands. You can read my two-part overview of the programme here and here – these articles have been updated to reflect these changes.
For every 2,000 points you earn, you receive a €40 Accor voucher off a future stay. There is no arbitrage possible because €40 is always worth €40! Contrast this to IHG Rewards Club, where 50,000 points can save you anything between £150 and £500 for an InterContinental night depending on location and time of year.
Here are the main changes:
The earning rate increases:
Classic members: €10 = 25 points (was 20 points)
Silver members: €10 = 31 points
Gold members: €10 = 37 points
Platinum members: €10 = 44 points
The cashback for ‘Classic’ members increases from 4% to 5% of spend – the rises for other levels are smaller. Remember that American Express Platinum cardholders receive automatic Platinum status for the life of their membership.
Geographical blocks disappear:
Ibis hotels in France now earn points for midweek stays – they were previously excluded
Certain Australasian hotels which did not previously take part will now do so. As well as awarding points, these hotels will now give status benefits as well – Platinum members will receive lounge access for example.
Whilst none of these changes are ground breaking, they do represent an improvement. Accor stays are now very attractive for Platinum members who effectively receive 8.8% of their spend back.
(To see our complete list of all current hotel promotions for the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)