New Avios wine deal with Laithwaites

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Wine retailer Laithwaites, the UK’s largest mail-order wine retailer (it runs The Sunday Times Wine Club as well as pretty much every other branded mail-order operation), has been a BAEC partner for many years via The British Airways Wine Club. It has also offered deals to members since the Air Miles relaunch in 2011.

Via, you are usually offered 1,000 Avios for your first order of a 12-bottle case of wine, with a paltry 250 Avios for subsequent orders. Cases are priced from £80 plus postage. There is no obligation to make further purchases after your first case, but you need to proactively cancel.


However, at present they are now offering this deal:

A 12-bottle case for as little as £51

FREE delivery

1,000 Avios

A free bottle of prosecco

You are getting tied into something. Every 12 weeks, Laithwaites will contact you with details of a new case. If you do not specifically say that you do not want to receive it, either online or by phone, it will be sent to you and charged to the credit card you used for your initial order.  The small print can be found here.

So, in return for the cash saving on your first case, you are going to have to deal with some admin from Laithwaites going forward. Once you have got your 1,000 Avios banked you can quit the Wine Plan, but this may take a month or so.

Whether you want to go for this depends on how well organised you are. Overall, to be honest, it is a pretty good deal – 12 bottles of wine at a bargain price, 1000 Avios and some prosecco thrown in. I doubt the wine will be too bad, given that they want to encourage you to buy more.

Remember that this is an offer, not a British Airways promotion, and that you will need to give an account number.

(Want to earn more Avios? Click here to see our latest articles on earning and spending your points and click here to see our list of current Avios promotions.)

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  1. Bear in mind their s genes are such that you can pull out at any time. So get your case, phone up and say you don’t want anymore and you don’t get anymore. I’ve done this on a few occasions.

  2. > I doubt the wine will be too bad, given that they want to encourage you to buy more.

    The wine -is- bad.. I’ve had two introductory cases and they were both very average. Lower-tier producers and it’s mostly (all?) made for Laithwaites so shipped over by the tanker and good luck trying to find a review of a bottle. I’d value them at no more than £3/bottle, so your introductory Avios are 1000 for £13 plus mucking around to get the monthly plan cancelled and potentially having to chase up the Avios.

    BTW – might want to fix the page title (“1000 Avios from Laithwines…”).

  3. Oops – read schemes instead of s genes!

  4. Ceeps says:

    Oh I’ve just tried to sign up for this and it says the offer has expired! 🙁

  5. Ceeps says:

    Yes I read that. It took me all the way to the payment page, looked like it was all going through OK BUT then took me to an ‘offer expired’ page. I’ve not had any emails from them to confirm payment, so I’ll try again now. If not successful I’ll give them a ring when they open.

  6. There are three initial cases (reds, whites and mixed) all at the same price of £57.48, not £51. This yields per bottle price of £4.79 or £4.42 if the ‘free’ bottle of bubbly is included. There are always reasonable bottles of wine available for £4 or less so I view this as a premium of £5.48, and all the associated admin, for £4.16 worth in Tesco vouchers converted to Avios. No deal.

  7. My experience of this was:
    – I had no issues with the quality of the wine (but I don’t know anything about wine)
    – I received 250 avios for my first order not 1000
    – Chase up of a single web message sorted this with no bother.
    – Stopping future deliveries was another single web message.
    Thought it was an OK offer on the whole.

    • Erico1875 says:

      You don’t need to know anything about wine.
      Its simple. You either like it or you don’t. I shared a nice bottle of ALDI CAVA last night and it was under a fiver.

  8. squills says:

    No complaints about the wine either, very fair quality for the price when I did this x2.

  9. matthew says:

    Quality of the wine seems perfectly acceptable for sub £5 per bottle, and dare I say it, some have actually been very good!

  10. I just decided to give this a crack too, but it also says the offer is expired, after going through the motions… Can’t be bothered with the hassle of calling them, so will have to give it a miss!

  11. Pierre says:

    I’m also getting the ‘offer expired’ page – has anyone had any luck with this deal recently?

  12. Roger says:

    Yup, I also got: ‘We’re sorry, the offer you are searching for has expired. Please click below to take browse our current offers’ (Their English, not mine. :()

    No, I won’t click on. What was bad was that I selected a case (Shiraz and friends as it happens) BEFORE completing the delivery and payment details, only getting the ‘expired’ message at the end. So has the offer really expired early, or are they just out of stock of this case.

    Huh! Waste of time. I won’t bother again.

  13. Patrick says:

    I got the same “We’re sorry, the offer you are searching for has expired” after I did all the form filling and got through to the end. I then called the number, and ordered on the phone… the chap said that the offer has not expired, and he’d get the IT guys to fix the glitch. He confirmed I’d get the 1000 avios (he asked for my avios number).
    Incidentally, Laithwaites does have some decent wines. The Black Stump Shiraz is, for example, pretty good, and it is in the Aussie mixed case for this offer.

    • squills says:

      I’d advise you check on this from time to time – Laithwaites’ systems for awarding Avios are rubbish but if you send a reminder email when the points don’t come though you should get them in the end.

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