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Is this the new British Airways Club World seat design?

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We are away at present, so this article is shorter than I would like.  However, I thought this story on Australian Business Traveller was too good to wait.

It explains, in detail, a potential new Club World seat which British Airways has just submitted for patenting.  It is potentially designed to launch on the upcoming A350 aircraft but would also be retrofitted on other planes.

New A350 British Airways Club World seat

The revelation is a potential move to a 1-2-1 formation, at long last, albeit with some design compromises.

What is not in the Australian Business Traveller piece is a link to the actual patent application itself which you can find here.

There is more discussion at Flyertalk here.


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Comments (16)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • xcalx says:

    Over on Garys viewfromthewing . Iberia have increased oneworld partner redemption rates. Will BA follow the lead.
    Full details here
    http://viewfromthewing.boardingarea.com/2014/08/24/british-airways-devalue-points-iberia-massively-jacks-award-rates/

    • Rob says:

      Oh joy, just when I’m trying to have a holiday 🙂

      • James67 says:

        As you all know I have been bitching about an inevitable BA devaluation and advising burning for past year. I hope this is not the shape of it unless BA plans on releasing much more award availability on their own metal. What I find curious is the extraordinary distance bands in the new Iberia partner chart – is IAG getting geared up to compete with Virgin space flights? Seriously, the highest bands make no sense at all.

        • fuggi says:

          50,000 miles is actually 1/3 of the way to the moon, whereas a virgin galactic flight is barely 100km up and down I think.

          If we can get 1/5 of the way to the moon on Avios, I am going to collect even more avidly! Of course, this is wishful thinking, but fun to think of in any case 🙂

          The table doesn’t look too bad for longhauls, particularly considering some return tickets etc become almost half-avios-price. Wouldnt mind it myself if BA longhaul to Sydney was 180k return in first instead of the exhorbitant 300k!

          @Raffles – Enjoy the holiday!

    • Nick says:

      Excuse my ignorance, but if BA were to do the same would it affect the number of avios I need to fly with BA? For example, would it increase the price of a return to Germany to 38,000?! Or is it just saying that if I used my Avios to book a flight with someone other than BA, it would cost 38,000?

      • Rob says:

        Anyone except BA, Iberia

        • Nick says:

          Thanks – so it won’t affect the avios I need to fly with BA. In that case, it would be less of a disaster for me as I pretty much only redeem on BA anyway due to the number of 241 vouchers we have.

          I guess it removes some of the best ways of using avios, but I was never that good at it anyway!

    • Lady London says:

      If this happens I’m done with BA.

      No need for BA to release any more award seats, because no one will be able to afford them. Maybe that’s the plan. I’ll take a guess that if anything like this is going to happen, BA will keep the RFS current rate as a “special case”. That of course will disappear in about 18 months leaving no one with any reason to fly BA.

    • JQ says:

      IB removed RFS a while ago, I see no indication that BA is following suit. Maybe they will devalue eventually but I see no reason to worry just yet

  • Paul says:

    Why?……..this does not look like a huge improvement. Yes better than current configuration but as CX and AA have superb products already in the market, why does BA want to use a layout which means you can’t see out of the window?
    Need lots more info and in any event it will be many many years before anything actually happens

  • Fenny says:

    As I have a back problem, these look incredibly uncomfortable. I’d want a lot of cushions to support my back while lounging on the sofa. I’d much prefer something with some more actual structure.

    The curved edge of the bed looks likely to allow falling off while asleep!

  • RIccati says:

    Fixed table, when it is not FULLY on the side, is a BAD idea.

  • CV3V says:

    I quite liked the concept, anything without backwards facing seats is fine with me! But I was curious about the omission of the windows from the drawings, lots of reasons for not showing them I agree, but there doesn’t seem much space left for a window not being blocked by the seat wraparound or that odd partial wall in front of you. Looks only enough space for one window to look out of (remember its business class – can often get 3 windows per seat).

    • CV3V says:

      The Business Traveller article has been superceded by another BT article containing images – just one window shown per passenger. Looks odd, and would work that way in practice based on variations in aircraft config, i guess.

    • CV3V says:

      But looking again at the images, I suspect BA might copy the window arrangement they have in the current First, there seems to be a large blind shown across the whole wall.

  • Phillip says:

    At a time when most airlines upgrading business class seem to be taking on the Cirrus seat (which is great, don’t get me wrong), it’s nice to see an airline trying to bring something more unique to the game. It does seem that they are trying to maximise footprint by using aisle space.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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