How to maximise the American Express ‘£10 for £20 Amazon spend’ offer
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If you have a British Airways American Express card (or, looking at the comments, some other cards as well) you may have received an email from American Express yesterday offering you £10 cashback when you spend £20 at amazon.com.
If you did not receive the offer, there does not appear to be any way of opting in. It is not appearing on online accounts and it is not on the Amex Network or cardmemberoffers.co.uk websites.
The Amazon promotion has very few rules:
You MUST register using the link in the email
You must be in the first 30,000 people to register
You must spend before 3rd December
I expect this offer to be hugely popular and there is a risk that the 30,000 person cap will be reached. My recommendation is that you register immediately and then buy a £20 Amazon gift certificate and add it to your Amazon account.
This is how you do it:
Step 1: Click here to visit the gift cards page on amazon.co.uk
Step 2: Select ‘Send a gift card now: e-mail’
Step 3: Select a random gift card design, select £20 as the value of the voucher and enter your own email address as recipient. It does not matter if this is the same email address as you use for your Amazon account.
Step 4: Pay using the American Express card which you registered
Step 5: Wait a few minutes for the gift certificate to appear in your inbox
Step 6: Visit this page on the Amazon website and redeem the gift certificate
The £20 credit now sits in your Amazon account. It will be used automatically next time you place an order. It doesn’t matter whether a product comes from Amazon directly or a Marketplace merchant – the credit is still accepted. The certificate is valid for 10 years so there is little risk of you not using it.
If you have two Amex cardholders in your household who both received the email, there is no problem with ordering two £20 gift certificates using both cards and adding both certificates to the same Amazon account. The gift vouchers are fully transferable.
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Want to earn more points from credit cards? – April 2025 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review
Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.
American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review
British Airways American Express Premium Plus
30,000 Avios and the famous annual 2-4-1 voucher Read our full review
The Platinum Card from American Express
80,000 bonus points and great travel benefits – for a large fee Read our full review
Virgin Atlantic Reward+ Mastercard
18,000 bonus points and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
American Express Business Platinum
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review
American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
Capital on Tap Visa
NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review
British Airways American Express Accelerating Business
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
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