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How to maximise the American Express ‘£10 for £20 Amazon spend’ offer

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If you have a British Airways American Express card (or, looking at the comments, some other cards as well) you may have received an email from American Express yesterday offering you £10 cashback when you spend £20 at

If you did not receive the offer, there does not appear to be any way of opting in.  It is not appearing on online accounts and it is not on the Amex Network or websites.

The Amazon promotion has very few rules:

You MUST register using the link in the email

You must be in the first 30,000 people to register

You must spend before 3rd December

I expect this offer to be hugely popular and there is a risk that the 30,000 person cap will be reached.  My recommendation is that you register immediately and then buy a £20 Amazon gift certificate and add it to your Amazon account.

This is how you do it:

Step 1:  Click here to visit the gift cards page on

Step 2:  Select ‘Send a gift card now: e-mail’

Step 3:  Select a random gift card design, select £20 as the value of the voucher and enter your own email address as recipient.  It does not matter if this is the same email address as you use for your Amazon account.

Step 4:  Pay using the American Express card which you registered

Step 5:  Wait a few minutes for the gift certificate to appear in your inbox

Step 6:  Visit this page on the Amazon website and redeem the gift certificate

The £20 credit now sits in your Amazon account.  It will be used automatically next time you place an order.  It doesn’t matter whether a product comes from Amazon directly or a Marketplace merchant – the credit is still accepted.  The certificate is valid for 10 years so there is little risk of you not using it.

If you have two Amex cardholders in your household who both received the email, there is no problem with ordering two £20 gift certificates using both cards and adding both certificates to the same Amazon account.  The gift vouchers are fully transferable.

Want to earn more points from credit cards? – October 2021 update

If you are looking to apply for a new credit or charge card, here are our October 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

The following offers will end soon:

  • 10,000 Avios on British Airways American Express (ends 2nd November)
  • 40,000 Avios on British Airways American Express Premium Plus (ends 2nd November)
  • 60,000 points on The Platinum Card from American Express (ends 2nd November)
  • 30,000 points on American Express Preferred Rewards Gold (ends 9th November)

Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

Barclaycard Select Cashback Credit Card

1% cashback and no annual fee Read our full review

Comments (60)

  • OrphanageExplosion says:

    Weird. I didn’t receive this email, perhaps because I spend a lot of money at Amazon?

    • Rich says:

      I am wondering the same

      • Rich says:

        Had to call Amex this morning anyway so I asked them why the offer wasn’t showing in my account – they said it was probably targeted at people who haven’t used Amazon for a while.

        • ankomonkey says:

          I rarely shop at Amazon and didn’t get it on either of my Amex cards. My wife buys something almost every week and got it on her one Amex card…

    • N says:

      I spend a lot at Amazon, and did receive it for the PRG. Ditto for Mrs N.

  • Dave says:

    I didn’t receive this either – but I did get an offer from Amex Platinum for £50 off at J.Crew for any purchases of £50 or over.

    • Ben says:

      Same here, like the folk above, I make 5-10 orders from Amazon a month, so suspect they’re not too keen to in effect give me a free £20

      Now what costs £50 at J Crew?!

      • Rob says:

        Pop down to Sloane Square and find out!

      • Susan says:

        Look on-line at the sale section – just picked up a rather jolly necklace for £9 – 50% off in sale plus £50 Amex. And it’s free delivery.

      • Mike says:

        Bought myself some slippers at J Crew 🙂 No amazon offer here either.

      • Fenny says:

        I looked at a hand knitted Aran sweater for £795 and decided I could do better myself for less than £50.

    • DeltaCharlie says:

      Same here, no Amazon but got J.Crew and already invested in a new wash bag for AUH F redemption in 10 days time!

  • sandgrounder says:

    I got the email but it was for my PRG.

  • Duncan S says:

    I also got this offer but don’t have a BA Amex; only a Gold one and a new Lloyds Avios card (which I haven’t seen yet as I’m currently on a cruise – it came 2 days too late!) The card number at the top of the card is for the Lloyds Avios card, not the Gold one.

  • James Ward says:

    Mine was for my Gold credit card (not charge card)

  • Cheshire Pete says:

    Me neither, but I got the following yesterday instead via my Plat card. Perhaps enough for a scarf at that shop!

    “As you’re an American Express Platinum® Cardmember, we like to treat you from time to time. Enjoy an exclusive £50 gift voucher to spend online, or at any UK J.Crew store, between 3 November and 15 December 2014, with our compliments.”

    • pauldb says:

      Yes, this was the only one I got too (as a Plat and BA Amex holder).

  • Chris says:

    I also got the offer, but it was for my AMEX preferred gold charge card.

  • Eshaq Choudhury says:

    I got it for the gold charge card.

    • squills says:

      Yep it’s on Gold, too – though unfortunately targeted.

      Shame – with 30,000 redemptions you’d have thought it would be more widely available.

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