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How to maximise the American Express ‘£10 for £20 Amazon spend’ offer

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If you have a British Airways American Express card (or, looking at the comments, some other cards as well) you may have received an email from American Express yesterday offering you £10 cashback when you spend £20 at

If you did not receive the offer, there does not appear to be any way of opting in.  It is not appearing on online accounts and it is not on the Amex Network or websites.

The Amazon promotion has very few rules:

You MUST register using the link in the email

You must be in the first 30,000 people to register

You must spend before 3rd December

I expect this offer to be hugely popular and there is a risk that the 30,000 person cap will be reached.  My recommendation is that you register immediately and then buy a £20 Amazon gift certificate and add it to your Amazon account.

This is how you do it:

Step 1:  Click here to visit the gift cards page on

Step 2:  Select ‘Send a gift card now: e-mail’

Step 3:  Select a random gift card design, select £20 as the value of the voucher and enter your own email address as recipient.  It does not matter if this is the same email address as you use for your Amazon account.

Step 4:  Pay using the American Express card which you registered

Step 5:  Wait a few minutes for the gift certificate to appear in your inbox

Step 6:  Visit this page on the Amazon website and redeem the gift certificate

The £20 credit now sits in your Amazon account.  It will be used automatically next time you place an order.  It doesn’t matter whether a product comes from Amazon directly or a Marketplace merchant – the credit is still accepted.  The certificate is valid for 10 years so there is little risk of you not using it.

If you have two Amex cardholders in your household who both received the email, there is no problem with ordering two £20 gift certificates using both cards and adding both certificates to the same Amazon account.  The gift vouchers are fully transferable.

Want to earn more points from credit cards? – October 2021 update

If you are looking to apply for a new credit or charge card, here are our October 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

The following offers will end soon:

  • 10,000 Avios on British Airways American Express (ends 2nd November)
  • 40,000 Avios on British Airways American Express Premium Plus (ends 2nd November)
  • 60,000 points on The Platinum Card from American Express (ends 2nd November)
  • 30,000 points on American Express Preferred Rewards Gold (ends 9th November)

Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

Barclaycard Select Cashback Credit Card

1% cashback and no annual fee Read our full review

Comments (60)

  • Adam says:

    I had the email and went to register my card this morning and there’s nothing in the offers section.

  • H says:

    If anyone doesn’t want to use their J Crew voucher, I would be happy to buy it off you.. =)

    • Rohan says:

      I have put a few orders through on one code and it went through , fingers crossed or may be in for a rude shock in a few days time

  • RIccati says:

    Amazon seems to be slow processing gift certificates today 🙂

    AMEX marketers set up a working system for targeted promotions… it is different from how prior registrations worked, makes sense they used it for such a popular offer as Amazon.

  • idrive says:

    by the way: i got a South African discount on Amex..anyone needs it?

  • Brian says:

    The Tripadvisor offer for a 50 GBP statement credit for spending 150GBP is now live…

    Probably worth a post tomorrow, Raffles??

    • Alan says:

      Ah, thanks – I had ignored the £5 TripAdvisor offer as I had already received it but clicking through I can now see the £150 Amex travel offer. Hmm will need to consider using it!

    • TimS says:

      It can also be found on your Tripadvisor account.

      After logging in, choose “More” from the bar at the top of the screen, then choose “Amex Traveller Hub” from the dropdown list.

      On the next page click “Get Offers” and a selection of offers will appear, including the £50 back on £150 spend offer (plus various other travel offers you have probably already seen via the regular Amex Offers page).

  • Fred says:

    I stupidly did the process in this article even though I neither received the offer nor registered my card…

    I would never use Amazon for the next 10 years, I just wasted the £20…

    • Paul says:

      Even if you were registered for the offer why would you buy a £20 gift card that you know you’ll never use in return for a £10 statement credit? Bizarre!

      • Fred says:

        Ah, I normally don’t do online shopping without any discounts/deals (why would you?). I want to check items physically before purchasing them, otherwise it’s a bit risky.

  • florian says:

    Don’t forget to use the code giftcard20 on checkout to get 5 pounds added to your account when getting a 20 pounds gift card!!

    • Idrive says:

      Is this valid for any £20 giftcard purchased at amazon?

      • Rob says:

        The £5 on £20 is a targetted deal that Amazon emailed to a few people for Amazon cards only. It does not work unless they emailed you in my experience.

    • Rob says:

      This is targetted, I tried it on Wednesday and it does not work unless you got the email.

  • What's the Point says:

    Both £10 Amazon credits have appeared today for the two BA cards we have in the household. Purchase of 2 x £20 Amazon vouchers.

    The TFL, Morrisons and Esso credits have also appeared!

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