‘Hilton @ Play’ will be offering general concert tickets, VIP packages, ‘meet and greet’ events and exclusive small-scale gigs to Hilton HHonors members as new redemption options. It is clearly an attempt to copy the Starwood ‘SPG Moments’ scheme.
To give Hilton credit, this is a very impressive commercial deal for them. Live Nation will start to advertise nearby Hilton properties to people booking concert tickets on its website and will also use Hilton properties for their employees and participants in their wholly-owned shows.
To launch the partnership, a small number of Hilton Hotels around the world will be holding concerts, starting with Conrad New York this month.
At the moment there are no UK events on the site but I would expect this to change over the next month or so. An event in Rome just closed, for example, and someone paid 860,000 Hilton points for a package to the Barcelona Grand Prix.
Worth bookmarking. My biggest gripe is that you cannot search the site by country which seems a massive weakness.
(Want to earn more hotel points? To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)