Redeem Hilton points for special Live Nation concert tickets
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Hilton revealed recently that it has signed a major global deal with concert organiser Live Nation. It will form the backbone of ‘Hilton @ Play’, a new Hilton website which you can find here.
‘Hilton @ Play’ will be offering general concert tickets, VIP packages, ‘meet and greet’ events and exclusive small-scale gigs to Hilton HHonors members as new redemption options. It is clearly an attempt to copy the Starwood ‘SPG Moments’ scheme.
To give Hilton credit, this is a very impressive commercial deal for them.
Live Nation will start to advertise nearby Hilton properties to people booking concert tickets on its website and will also use Hilton properties for their employees and participants in their wholly-owned shows.
To launch the partnership, a small number of Hilton Hotels around the world will be holding concerts, starting with Conrad New York this month.
At the moment there are no UK events on the site but I would expect this to change over the next month or so. An event in Rome just closed, for example, and someone paid 860,000 Hilton points for a package to the Barcelona Grand Prix.
Worth bookmarking. My biggest gripe is that you cannot search the site by country which seems a massive weakness.
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How to earn Hilton Honors points and status from UK credit cards (February 2025)
There are various ways of earning Hilton Honors points from UK credit and debit cards. Many cards also have generous sign-up bonuses.
There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.
You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.
We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.
You can apply for either card here.

NEW: Hilton Honors Plus Debit
10,000 bonus points, Hilton Gold status and NO FX fees Read our full review

NEW: Hilton Honors Debit
2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review
There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.
Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card. It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.
We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express
50,000 bonus points and great travel benefits – for a large fee Read our full review
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (50,000 bonus Amex points)
The conversion rate from American Express to Hilton points is 1:2.
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