‘Hilton @ Play’ will be offering general concert tickets, VIP packages, ‘meet and greet’ events and exclusive small-scale gigs to Hilton HHonors members as new redemption options. It is clearly an attempt to copy the Starwood ‘SPG Moments’ scheme.
To give Hilton credit, this is a very impressive commercial deal for them. Live Nation will start to advertise nearby Hilton properties to people booking concert tickets on its website and will also use Hilton properties for their employees and participants in their wholly-owned shows.
To launch the partnership, a small number of Hilton Hotels around the world will be holding concerts, starting with Conrad New York this month.
At the moment there are no UK events on the site but I would expect this to change over the next month or so. An event in Rome just closed, for example, and someone paid 860,000 Hilton points for a package to the Barcelona Grand Prix.
Worth bookmarking. My biggest gripe is that you cannot search the site by country which seems a massive weakness.
How to earn Hilton Honors points from UK credit cards (January 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses!
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold, Shangri-La Golden Circle Jade and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted in three Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)