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New Amex ‘£10 back on £35 Amazon spend’ deal – were you targetted?

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Last night, many of us received emails from American Express advertising another cashback deal with Amazon.

You will receive £10 back if you spend £35 on before the end of July.


American Express has gone to great lengths to ensure that, this time, Head for Points readers do not take all of the 15,000 registration spots!

You can only register if you received the email.  Even then, you can only register the American Express card which is mentioned in the email.  In my case, it was my very rarely used SPG Amex.

If you did receive the email, register ASAP by clicking the button in the message.  Those 15,000 registration spots will not last long.

Remember that you do not need to buy anything now.  The easiest thing to do is to buy a £35 Amazon gift card and add the credit to your Amazon account for later in the year.  That is what I did last time with the three Amex cards I registered.

The process is very simple and only takes a few minutes:

Step 1:  Go to the Amazon UK gift card store here and order a £35 gift voucher, to be emailed to yourself

Step 2:  Remember to pay with the American Express card which you registered for this offer

Step 3:  When you e-gift card arrives, there is a link in it. Click on it and the £35 credit will be automatically deposited into your Amazon account.

Step 4:  At roughly the same time as the e-gift card arrives, you will receive an email from American Express confirming that your £10 cashback has tracked.

The credit will sit indefinitely on your Amazon account and will be applied automatically towards future orders.

The Amazon links above include our affiliate details, and Head for Points will receive a small referral commission on anything you buy.  If you intend to buy some ‘real stuff’ instead of a gift card, our link to the Amazon UK home page is here.  Thank you for your support.

Want to earn more points from credit cards? – January 2021 update

If you are looking to apply for a new credit or charge card, here are our January 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and the most generous non-Amex for day to day spending Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these:

American Express Business Gold card

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

Earn both Avios and BA On Business points with your business spending Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history.  By recommending credit cards on this site, I am – technically – acting as a credit broker.  Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.

Comments (55)

  • Deeside Dave says:

    Thanks for that Bob

  • Simon says:

    I got the email on my free BA card, I missed the last set of Amazon offers as I didn’t read about it until after it had all ended, used your affiliate to buy a £35 gift voucher.

  • fiona says:

    I got the offer on my new gold amex on Friday and used it then. No email confirmation yet. The one day I didn’t pick up on my HFP email immediately, I missed the last Amazon promotion.

    • Grimz says:

      I have also bought the Amazon gift card but no email from Amex confirming it has tracked.

  • Empers says:

    I had this offer via my Spg Amex which I use regularly. Clicked the link to register for the offer. Strangely the offer did not appear in my saved offers section. Undeterred I claimed last night via headforpoints link. No email although I can see the payment is still pending. Fingers crossed!

  • Roger says:

    We were not targetted this time.

    I have a question about the Post Office £5 credit on min £10 spend. I registered 4 cards and used them all at the Post Office. All 4 show up as purchases but only 2 credits show. I suspect the 2 missing credits are from purchases using contactless cards.

    Does anybody have a convenient method of retroclaimng, e.g. by e-mail? Thanks.

    • bob says:

      Phone CS is easiest or just buy again x2

    • TimS says:

      My credits from contactless payments ar PO did track fine but they took a few days longer than chip and pin payments.

      I also never got the confirmation email, but the credit did arrive after about a week.

    • Egg says:

      My contactless tracked fine at the PO

  • Roger says:

    Thanks very much for the advice on missing credits. I’ll phone.

    Sure, it’s only £5 a go and my time is worth more, but what are we here for? 🙂 Two phone calls must be worth a try.

  • fiona says:

    Still no email confirmation

    • Deeside Dave says:

      No e mail confirmation here either Fiona.Used the Amex promo with the post office yesterday and that e mail confirmation came through instantly

      • bob says:

        The emails are more hit than miss but there certainly are misses, you still get the credit.

  • Brian says:

    Using 3V for Caffe Nero top-ups is easy.