New Amex ‘£10 back on £35 Amazon spend’ deal – were you targeted?

UPDATE – JULY 2025:  This is an old article, and the credit card information given is likely to be out of date.

To learn about current credit card bonuses, benefits, terms and interest rate information, take a look at our directory of the top UK travel credit card offers – please click HERE or use the ‘Credit Cards’ menu above.  Thank you.

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Last night, many of us received emails from American Express advertising another cashback deal with Amazon.

You will receive £10 back if you spend £35 on amazon.co.uk before the end of July.

American Express has gone to great lengths to ensure that, this time, Head for Points readers do not take all of the 15,000 registration spots.

You can only register if you received the email.  Even then, you can only register the American Express card which is mentioned in the email.  In my case, it was my very rarely used SPG Amex.

If you did receive the email, register ASAP by clicking the button in the message.  Those 15,000 registration spots will not last long.

Remember that you do not need to buy anything now.  The easiest thing to do is to buy a £35 Amazon gift card and add the credit to your Amazon account for later in the year.  That is what I did last time with the three Amex cards I registered.

The process is very simple and only takes a few minutes:

Step 1:  Go to the Amazon UK gift card store here and order a £35 gift voucher, to be emailed to yourself

Step 2:  Remember to pay with the American Express card which you registered for this offer

Step 3:  When you e-gift card arrives, there is a link in it. Click on it and the £35 credit will be automatically deposited into your Amazon account.

Step 4:  At roughly the same time as the e-gift card arrives, you will receive an email from American Express confirming that your £10 cashback has tracked.

The credit will sit indefinitely on your Amazon account and will be applied automatically towards future orders.

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Want to earn more points from credit cards? – July 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: Until 15th July 2025, the sign-up bonus on the Marriott Bonvoy American Express Card is TRIPLED to 60,000 Marriott Bonvoy points. This would convert into 25,000 Avios or into 40 other airline schemes. It would also get you at least £300 of Marriott hotel stays based on our 0.5p per point low-end valuation. Other T&C apply and remain unchanged. Click here for our full card review and click here to apply.

SPECIAL OFFER: Until 14th August 2025, the sign-up bonus on the Hilton Honors Plus debit card is TRIPLED to 30,000 Hilton Honors points. You will also receive Gold Elite status in Hilton Honors for as long as you hold the card. Click here for our full card review and click here to apply.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review