I get the feeling that British Airways is getting worried about the impact of the Avios devaluation on its leisure business. When you are earning just 125 Avios points each way for a European flight in economy, it is hardly an incentive to turn to British Airways if another carrier is cheaper or more convenient.
BA has launched a new promotion, aimed at the leisure market, which will give you bonus Avios points for every flight you take this Autumn.
The net result is that you will almost – but not quite – be in the same earning position as you would have been before the devaluation.
You will earn 500 bonus Avios points for every return short-haul flight you take from September 1st to December 13th.
If you are flying to Spain, the Balearic Islands or the Canary Islands, you will receive 1,000 bonus Avios.
British Airways, Iberia and Iberia Express flights count as long as your journey starts in the UK. Domestic flights are included.
The snag is that you must book your flight by July 31st. This means that the offer will have limited value to the business market.
You must also pre-register or you will not receive the bonus. You can register via this link.
This isn’t the greatest offer I’ve ever seen, but it does mean that you will earn at least 750 Avios points for every return flight you take during the period.
Don’t forget to register by clicking here – it is best to do it now before you forget!