Maximise your Avios, air miles and hotel points

What do my recent Hilton redemptions say about the value of a Hilton Honors point?

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

EDIT:  This article was published in 2015. We published a detailed 2023 article on ‘What is a Hilton Honors point worth?’ which you can find here.

I’ve done two Hilton Honors redemption stays in the past week – my first visits to Hilton properties since our impressive stay at Hilton St Georges Park when we visited Thomas (the Tank Engine) Land last year.

I thought I would look at these two redemptions in the context the ‘0.3p per Hilton Honors point’ valuation (0.5p for ‘cash and points’) which I often quote on Head for Points.  Does it stand up to scrutiny?

Hilton London Syon Park on Hilton Honors points

The first stay was last Saturday night at Hilton London Syon Park.  I will write a full review of this property in a few days.  We needed to get out of the house for a night due to over-running building work and I was keen to see how the hotel had changed since it was downgraded from a Waldorf-Astoria in 2013.

I need to confess something.  I screwed up this reservation.

We only decided to go on the Thursday when it was clear the builders were not going anywhere.  I looked on the Hilton website and saw it was still in the Summer Sale at £160 per night or 60,000 points.  We needed two connecting rooms so that was £320.  Using cash was a no-brainer.

However, if I paid with my Hilton credit card then I would get 2,500 bonus points (your first four stays in your first year of the credit card earn this bonus).  I put off booking until I got home and could get the card number …. only to find the sale rates pulled.  Disaster.

I was now looking at £240 or 60,000 Hilton Honors points per room.  That works out at 0.4p per Hilton Honors point, so a little more than my 0.3p valuation.

However … some Hilton properties offer a 2nd room for children at half-price if you call.  If that had been available – I didn’t ring to ask – it would have brought the total cost for two rooms to £360 or 120,000 points.  That is exactly 0.3p.  It would also have been 0.3p of value based on the sale rate which was pulled literally 2-3 hours before I booked.

At the end of the day, I was happy to use points for this one.  There was a psychological barrier to paying £480 for a sub-24 hour stay at a hotel 7 miles from my house.

Reichshof Hamburg, Curio Collection by Hilton on Honors points

On Tuesday night, I was in Hamburg.  Being on my own, and not arriving until 5.30pm, I wasn’t keen to spend cash but I also wanted something smart.  The hugely expensive refurbishment of the art deco Reichshof hotel seemed to fit the bill.

I had written about the Reichshof and the new Hilton ‘Curio Collection’ here.  The opening date was meant to be May but got pushed back to August.  However, I found out over the weekend that it had now opened.

Even better, ‘cash and points’ rates were showing.  The best cash rate was €149 – which itself is low as the hotel has just opened and needs to attract visitors.  The ‘cash and points’ rate was €47 plus 12,000 Hilton HHonors points.

This was a good result.  I was getting 0.85 Eurocents per Hilton point.  You can’t complain on that basis.

(0.85 Eurocents is, not coincidentally, in line with the 0.5p per Hilton point I often quote as my target on a ‘cash and points’ redemption.)

You can learn more about the Reichshof on its website here.  My review is on the way.

What is a Hilton Honors point worth?

Whilst these were two totally different redemptions, they justified (roughly) my target valuations of 0.3p per Hilton Honors points for a ‘full’ redemption and 0.5p for a ‘cash and points’ redemption.

Before anyone asks ….. were my Hilton Gold benefits provided?

Syon Park– no upgrade (claimed to be busy with a wedding, but I’ve never been to a wedding where the guests booked all the expensive rooms and left the cheap ones behind!), free breakfast provided (and they do an impressive spread), 4 x £10 free drink vouchers provided (2 per room), 2pm check-out given on one of the two rooms we booked.  Overall view – happy.

Reichshof – upgraded to a large room (but was told it was ‘because we not full’, my Gold status was not mentioned!) and later to a Junior Suite after some ‘issues’, free breakfast provided, 2pm check-out provided.  Overall view – happy.

How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (December 2023)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.

The Platinum Card from American Express

Crazy 100,000 points (TO 9th JANUARY) and a huge range of valuable benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

You can also earn Hilton Honors points indirectly with:

SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (66)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Geoggy says:

    Always worth doing these challenges. I asked HH for a Diamomd status match against IHG plat ambassador and they made me gold and set me 21 nights to make Diamond.

    I never did, but the gold stayed on and is still there despite this being May 2014

  • mark2 says:

    I asked previously about Hilton silver/gold etc. cards and many had never received one.
    Last Saturday I received an email advising that I had achieved Gold.
    This morning in the post came a thick envelope from Hilton in Chicago; Ah I thought this could be my Gold card (ever the optimist). When I ripped it open, however, it was a welcome to Silver status with a card! So around the beginning of next year I should receive the Gold card.
    I am not too worried since the status comes up on the hotel’s screen on checkin.

    • Rob says:

      Most have stopped issuing real cards now. You need to download the smartphone app and use that to show your card. On iOS, the chains all use Passbook.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.