This is my review of the relaunched art deco Hotel Reichshof in Hamburg, part of the Curio Collection by Hilton.
I wrote about Hilton’s new Curio Collection back in May. They are copying Marriott’s successful Autograph chain, persuading independent hotels to become part of the Hilton marketing system whilst retaining their independence.
The Reichshof hotel only opened two weeks ago. I was probably one of the first 100 people to stay when I was there 12 days ago. At €47 plus 12,000 Hilton HHonors points for a ‘cash and points’ redemption, it was good value.
This is what you need to know about the Reichshof:
- it looks fantastic
- it is a bit of a disaster area at the moment
This was not a surprise. The pressure to open a hotel before it is fully ready is obviously huge. The pressure is even higher when the building fabric is ready but the soft stuff is not. Let’s start with the good stuff.
Reichshof is situated directly outside the northern entrance to the main railway station. You can jump off the S1 train from the airport and be in the hotel in around 3 minutes if you know the way. Luckily it is offset slightly from the station entrance so you do not see the, ahem, ‘interesting’ characters who inhabit the area day and night. The upside is that if you want KFC at 2am you don’t have far to go.
Here are some pictures of the lobby, restaurant and bar. A huge amount of money has been spent refurbishing what was previously a dowdy Maritim hotel.
This is the bright and spacious art deco lobby, fully restored:
This is small bar in the lobby. The photo above the bar shows the hotel when it first opened:
This is the lobby eating and drinking area, which spills out onto the pavement:
Following current hotel trends, the Reichshof has a small lobby shop where you can get a takeaway coffee, newspaper or drink:
One of the restored art deco details at the Reichshof, in the stairway (few guests would ever see this):
This astonishing wood pannelling can be found in the Reichshof hotel restaurant, where they also serve breakfast. This was taken during dinner, with a lot of curious locals already keeping it busy. As a Hilton Gold, breakfast is free.
This is part of the main bar and dates back to the original hotel. The small casino has been replaced by a pool table.
More art deco detailing in the Reichshof bar:
A tribute to the founder himself:
It looks great, doesn’t it?
And it is.
If you can book yourself in for a stay in a few months time at the ‘cash and points’ rate of €47 plus 12,000 points, you’ll be getting a good deal. Checking out the Hamburg Christmas markets in December and then retiring to the cosy wood pannelled bar is very appealing.
In Part 2 of this review, though, I explain why you shouldn’t stay there at the moment.
You can find our more about the hotel, and book, on this page of the Hilton website.
How to earn Hilton Honors points and status from UK credit cards (June 2022)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly with:
- American Express Gold (30,000 bonus Amex points – SPECIAL OFFER TO 19TH JULY)
- American Express Rewards Credit Card (5,000 bonus Amex points)
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (40,000 bonus Amex points)
The conversion rate from American Express to Hilton points is 1:2.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)