A devaluation or a bargain? IHG drops purchase price of points to 0.6c
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In general, when I write about IHG Rewards Club (the Holiday Inn, Crowne Plaza, InterContinental scheme), I say that I value their points at 0.5p.
This is based on my tendency to redeem 50,000 points for five-star hotels which would otherwise cost £250 per night. The maths also often works at lower price levels if you tend to redeem at mid-market properties.
There was always a problem with this 0.5p valuation. It has always been possible to buy IHG Rewards Club points via a special method for 0.7 cents. This is 0.47p. It is obviously wrong to value a reward point at more than it would cost you to buy them but, given the small difference, I didn’t lose any sleep over it.
I am now forced to reduce my valuation of IHG Rewards Club points to 0.4p. This is because IHG is now selling them in unlimited quantities for 0.6 cents.
Let’s take a step back
IHG isn’t ‘officially’ selling them this cheaply. If you go to the ‘buy points’ page on the website, you will see that points still cost $13.50 for 1,000. This is a long way from $6.
However, IHG has a rewards option called ‘points and cash’. If you try to book a 35,000 points per night property, you will be offered the following:
35,000 points, or
30,000 points + $40, or
25,000 points + $70
If you book a room using the second or third options above and then cancel it, you do not receive any money back. Instead, you only receive points back.
This means that you are effectively buying points for 0.8 cents in the first example and 0.7 cents in the second example.
What is new?
Over the last couple of days, a new option has started to appear. Using the example above, it would be:
20,000 points + $90
If you booked and cancelled a redemption using this option, you would gain 15,000 points for a cost of $90. This is just 0.6 cents per point, or 0.40p.
Only a few hotels have loaded this option so far. The InterContinental Hong Kong is one of them if you try a dummy booking for that.
What does this change mean for me?
If you are booking an IHG hotel for cash, you should now work out the cost of buying the points via this ‘points and cash and cancel’ method. The Indigo Earls Court in London, for example, is 30,000 points per night. If it is selling for more than £120 – which it normally does – this route would be cheaper.
Similarly, the break-even point for a 50,000 points per night InterContinental is now £200 per night. If a room is selling for more than that, buying the points may be the answer.
You may also want to re-evaluate your Accelerate promotion targets. Your bonus is now worth less than it was. If you were planning a mattress run to achieve your bonus, make sure it still makes sense at a valuation of 0.4p per point.
Whether this move is a precursor to a wider IHG devaluation in 2016 remains to be seen. I doubt we will see many changes at the 3-4 star level but the 50,000 point per night ‘cap’ on InterContinental redemptions is looking a little soft in my view.
IHG One Rewards update – April 2024:
Get bonus points: IHG One Rewards is offering 2,000 bonus points for every two cash nights you stay (not necessarily consecutive) between 1st April and 31st May 2024. You can read our full article here and you can register here.
New to IHG One Rewards? Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.
Buy points: If you need additional IHG One Rewards points, you can buy them here.
Want to earn more hotel points? Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.
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