Bits: new Avios partnership with LOVEtheatre, BA launches in-flight hypnotherapy
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News in brief:
Avios launches new partnership with LOVEtheatre
Avios has a new collection partner – theatre ticketing group LOVEtheatre.
In an industry full of dubious characters, LOVEtheatre stands out as a well established player at 25 years old.
You will earn 3 Avios points for every £1 you spend.
In what appears to be the new Avios standard (see also the new Direct Ferries partnership), LOVEtheatre will allow you to earn Avios in either avios.com, British Airways Executive Club, Iberia Plus or Meridiana Club. I expect Aer Club to be added in April once the Aer Lingus scheme is rebranded.
There is an option to store your Avios number in your LOVEtheatre account so that it is added automatically to bookings. One-off customers can add their number during the payment process.
British Airways launches in-flight hypnotherapy
Meanwhile, in the ‘couldn’t make it up’ corner for today ….
“In-flight hypnotherapy will soon be available to help travellers on British Airways flights to start their journey to improved health and wellbeing from the comfort of their seats.
Customers on long-haul flights, including the airline’s business class-only service to New York from London City, can take time out to sit back and relax while listening to a series of five, 30 minute wellbeing programmes recorded by UK hypnotherapist Mark Bowden.
The programmes on the airline’s in-flight entertainment system cover how to lose weight, stop smoking, give up alcohol, eat more fruit and vegetables and how to develop a more positive mental attitude.
Troy Warfield, director of customer experience, said: “The wellbeing of our customers is very important and we’re thrilled to be able to offer the UK’s first hypnotherapy sessions in the air.
“This latest initiative emphasises our commitment to providing our customers with airline firsts and a huge breadth of content on our High Life in-flight entertainment channel.”
Mark Bowden added: “It’s very exciting for an airline like British Airways to offer the benefits of hypnotherapy to their customers. Using my programmes they’ll be able to tune in and switch off in a way that enables them to both relax and focus at the same time.
“It’s a very effective way of changing human behaviour for the better so they can start making those life changes they’d like to make to improve their wellbeing. And listening to the audio regularly is like training a muscle – the more you do it, the more impact it has.”
No comment.
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How to earn Avios from UK credit cards (July 2025)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review
Barclaycard Avios Mastercard
Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:
British Airways American Express Premium Plus Card
30,000 Avios and the famous annual Companion Voucher voucher Read our full review
British Airways American Express Credit Card
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
American Express Preferred Rewards Gold Credit Card
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
50,000 bonus points and great travel benefits – for a large fee Read our full review
Run your own business?
We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.
Capital on Tap Visa
NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review
Capital on Tap Pro Visa
10,500 points (=10,500 Avios) plus good benefits Read our full review
There is also a British Airways American Express card for small businesses:
British Airways American Express Accelerating Business Card
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
The American Express Business Platinum Card
50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review
The American Express Business Gold Card
20,000 points sign-up bonus and FREE for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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