Bits: new Avios partnership with LOVEtheatre, BA launches in-flight hypnotherapy

News in brief:

Avios launches new partnership with LOVEtheatre

Avios has a new collection partner – theatre ticketing group LOVEtheatre.

In an industry full of dubious characters, LOVEtheatre stands out as a well established player at 25 years old.

You will earn 3 Avios points for every £1 you spend.

In what appears to be the new Avios standard (see also the new Direct Ferries partnership), LOVEtheatre will allow you to earn Avios in either avios.com, British Airways Executive Club, Iberia Plus or Meridiana Club.  I expect Aer Club to be added in April once the Aer Lingus scheme is rebranded.

There is an option to store your Avios number in your LOVEtheatre account so that it is added automatically to bookings.  One-off customers can add their number during the payment process.

The LOVEtheatre home page is here.

British Airways launches in-flight hypnotherapy

Meanwhile, in the ‘couldn’t make it up’ corner for today ….

“In-flight hypnotherapy will soon be available to help travellers on British Airways flights to start their journey to improved health and wellbeing from the comfort of their seats.

Customers on long-haul flights, including the airline’s business class-only service to New York from London City, can take time out to sit back and relax while listening to a series of five, 30 minute wellbeing programmes recorded by UK hypnotherapist Mark Bowden.

The programmes on the airline’s in-flight entertainment system cover how to lose weight, stop smoking, give up alcohol, eat more fruit and vegetables and how to develop a more positive mental attitude.

Troy Warfield, director of customer experience, said: “The wellbeing of our customers is very important and we’re thrilled to be able to offer the UK’s first hypnotherapy sessions in the air.

“This latest initiative emphasises our commitment to providing our customers with airline firsts and a huge breadth of content on our High Life in-flight entertainment channel.”

Mark Bowden added: “It’s very exciting for an airline like British Airways to offer the benefits of hypnotherapy to their customers. Using my programmes they’ll be able to tune in and switch off in a way that enables them to both relax and focus at the same time.

“It’s a very effective way of changing human behaviour for the better so they can start making those life changes they’d like to make to improve their wellbeing. And listening to the audio regularly is like training a muscle – the more you do it, the more impact it has.”

No comment.

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How to earn Avios from UK credit cards (June 2022)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards.

Until 18th July 2022 there is an astonishing special offer on these cards. You get 50,000 Avios on the Avios Plus Mastercard and 10,000 Avios on the free Avios Mastercard. You can apply here. We strongly recommend getting the Avios Plus card whilst this offer is running.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

There are two official British Airways American Express cards with attractive sign-up bonuses:

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

SPECIAL OFFER: The sign-up bonus on Amex Gold is increased from 20,000 Membership Rewards points to 30,000 Membership Rewards points until 19th July 2022. This card is free for the first year.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)