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Review: Virgin Atlantic Upper Class on the new Boeing 787-9 (Part 1)

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This is my review of Virgin Atlantic’s Upper Class seat on the new Boeing 787-9 service.

I reviewed the Virgin Atlantic Clubhouse lounge at Heathrow Terminal 3 here.  After a merry couple of hours eating, drinking and, erm, getting my hair trimmed, I wandered down to the gate.  As I have said before, I hadn’t flown Upper Class for almost 20 years so it was time to set things right.

For clarity, I used my own Flying Club miles to book this flight and paid the taxes myself.

Review Virgin Atlantic Upper Class Boeing 787

I had purposely sought out a Boeing 787 service as this is the newest version of the seat.  If you are heading to New York, you are only likely to find it on the daily Newark service, VS1.  The Virgin seat varies across aircraft types – it is currently planning to rip out the Upper Class seats on its A330 seat due to substantially negative customer feedback.  Do not assume that anything you read here will apply to any other aircraft type.

The Boeing 787 is certainly not a reinvention of the Upper Class seat, however.  The changes are mainly cosmetic – a different curvier seat shell and a new aubergine leather.

The Virgin Atlantic Boeing 787-9 Upper Class seat

The key issue for airlines when planning a business class cabin is how to maximise seat numbers whilst also maximising passenger space.  The British Airways solution is unique, having half the seats facing backwards and slotting them together in a ‘yin yang’ pattern.

Option 2 is to have all the seats facing forward, with your feet slotting into a gap under the seat in front.  This means that the seats do not have to be six feet apart.  Emirates and Turkish, among others, do this.

Option 3, which has become the most popular, is to have seats placed at an angle.  This is often known as a herringbone layout.  Virgin Atlantic has gone with this.

On the 787-9, the aircraft width only allows for three seats per row.  The layout is 1-1-1.  In practice, this means that you have the window seat on the A side facing a low wall across the aisle.  Behind the wall are the other two seats – in text message speak it would be ‘/ | / \’ !

In real life, it looks like this:

Review Virgin Atlantic Upper Class Boeing 787

…. and looking down Row A:

Review Virgin Atlantic Upper Class Boeing 787

…. and on the other side of the wall:

Review Virgin Atlantic Upper Class Boeing 787

I was in 8A.  I had luckily escaped getting 7A which has no window.  As the bar is at the back of the cabin, you will find it quieter the further forward you go.  Solo travellers may prefer an A seat.  Couples may prefer G and K seats in the same row.

My initial thought is that the seat felt narrow around my shoulders – and given that I only wear a 40 inch suit jacket, that was a little worrying.

My second thought was that it felt odd facing towards the centre of the cabin – and the low wall running down the middle – when I had a window immediately behind me!  The position of the window became more troublesome after take off, as the shadow cast by my head made it difficult to read.   This is from my seat looking forward:

Review Virgin Atlantic Upper Class Boeing 787

There is little at-seat storage.  There are, however, absolutely no shortage of overhead bins as Virgin has them down the centre of the cabin as well as over the windows.  (Some airlines have decided that storage bins in the middle of the cabin are unsightly – this is true, but they are also hugely practical.)

Let’s crunch some of the facts about the seat first.  The target market for this seat in the investment banker business passenger on an expensive flexible ticket.  Such a person, and I was such a person for 16 years, wants privacy.  This is what the Virgin Upper Class seat offers.

You won’t be talking to the people in front or behind you, because you can’t even see them when you are seated.  If you are in an ‘A’ seat, as I was, you aren’t facing any other seats either – you face the low wall.  You are not going to be disturbed.  You can see why such an arrangement is attractive, given that if you fly on British Airways Club World you run a risk of being in the middle pair of seats and effectively sharing a double bed with a stranger for the entire flight.

Every Virgin seat has direct aisle access, unlike BA.   And, unlike BA, no-one is going to jump over your feet in the middle of the night on the way to the loo.

For a couple, however, the Virgin seat may not appeal.  With young kids I can imagine it being very tricky as you cannot see what anyone else is doing.  Those middle seats in BA Club World are a perfect playground for a pair of children, with the parents sat on either side to stop them getting away!

There is no right or wrong answer about what seat is best.  It is more about what works best for a particular person in a particular situation.

The flight

Before take off I was offered a glass of champagne and, erm, some crisps.  Classy.  The champagne was Gardet Bru Premier Cru which, at around £27 a bottle by the case, is not a bad choice.  The wine and champagne selection is curated by Berry Bros which gives it some credibility.

The crew were, overall, very pleasant and I don’t have a bad word to say about them.  As usual, I don’t want to dwell on the crew because they can be variable from flight to flight, whilst the seat and the food are more constant.

I spent a while trying to get comfy with the seat.  In the end, I settled on putting my feet up on the footstool, which can also be used as a guest seat if a colleague or your partner wants to eat with you.  The problem here is that the food table is fairly low and wouldn’t sit over my legs so I had to put my feet on the floor whenever the table was out.

The lack of an arm rest on the left hand side began to bother me after a while.  Having an armrest on one side but not the other is a bit odd – one arm is relaxed whilst the other hangs in space. (EDIT: according to a comment, there is actually a button which makes a 2nd arm rest appear.)

As this was a day flight, I did not get a chance to try out the seat as a bed.  Unlike the BA seat, which simply glides flat, the Virgin seats flips over when in bed mode a la Singapore Airlines.  This means that you do not need to sleep on a sweaty leather surface.  People I know who have flown this seat overnight tend to say good things about it and find it a smoother sleep experience than Club World.

Wi-fi and IFE on a Virgin Atlantic Boeing 787-9

Virgin Atlantic does have wi-fi on its Boeing 787-9 fleet.  The bad news is that it costs £15 and so I chose to pass.  The upside of the charge is that, if you did pay, the speed should have been acceptable.  Unfortunately the first generation of in-flight wi-fi – luckily now being phased out – only works if only a handful of people are connected.  In the long run, BA’s decision to hold out until the ‘next generation’ equipment was available may prove sensible.

If you’re willing to pay, it is there to use.  BA doesn’t give you the choice …. yet.

The in-flight entertainment system is called VERA.  The 11 inch TV is far too close to your face when it is opened out, but you can slide it backwards.  The good news is that, unlike with some airlines, the TV can be folded away when not in use.

The choice was BA-like in terms of quantity, ie not very big at all compared to, say, Emirates.  The limited selection of new movies was noticeable and the entire film catalogue was not huge.  What I DID like was the ability to create a ‘favourites’ list as I scrolled through the menus.  I didn’t have to start searching back through the entire system later in the flight to try to find an episode of Veep I vaguely remembered seeing.  Another impressive feature is the time of every programme is shown, alongside the time remaining for the flight.  This makes it easy to decide what you can squeeze in.

Each Upper Class seat on the 787 has a universal plug socket and a USB socket.

In Part 2 of my Boing 787 Upper Class review, available here, I will take a look at the food and the Upper Class bar and draw some conclusions for those paying cash and those using miles.

If you want to know more about the Virgin Atlantic Boeing 787, there is a special section of the Virgin website here.

How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (June 2023)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):

SPECIAL OFFER: Until 13th June, the sign-up bonus on the Virgin Atlantic Reward+ card is doubled to 30,000 Virgin Points. Apply here.

Virgin Atlantic Reward+ Mastercard

30,000 points bonus (to 13th June) and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

A generous earning rate for a free card at 0.75 points per £1 Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 30,000 Membership Rewards points, which convert into 30,000 Virgin Points.

SPECIAL OFFER: Until 13th June, the sign-up bonus on The Platinum Card is doubled to 60,000 Membership Rewards points (worth 60,000 Virgin Points) – and you get £200 to spend at Amex Travel too! Apply here.

The Platinum Card from American Express

60,000 points AND a £200 Amex Travel voucher until 13th June! Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

40,000 points bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (44)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Brian says:

    £15 for wifi in business??
    absolutely taking the micky…

  • David Faichney says:

    I am sure you are posting part 2 before part 1

    • Rob says:

      Yes – because that means, when you look at the home page, it sits in order with Part 1 above Part 2.

      It does mean that the Part 2 email arrived an hour before the Part 1 email but as that was 5am I was assuming no-one noticed!

  • mec says:

    With all due respect (and I love this blog and I’ve been following it from the beginning), I can’t believe you didn’t try the bed or the wifi on a 7-hour flight to NYC where the primary purpose is to review the hard product… If you’re saying that the target of VS is an investment banker buying expensive flex J fares, then he will be much more interested in the flat bed or wifi than in getting a trim before the flight, given he will likely arrive at the airport as close as possible to the flight…

    • Rob says:

      Wi-fi – whether it worked well or not for a particular flight doesn’t mean much, so it wouldn’t have set much of a benchmark. And I was glad to be shot of it for 7 hours!

      The bed – it really wasn’t practical. And unless you actually try to sleep properly on it, you wouldn’t get a proper impression anyway. Simply closing your eyes for 10 minutes does not equate to sleeping for 6 hours …..

  • James Ward says:

    I prefer the VS bed to any of the others I’ve tried (BA, VA, DL, AF, QR) because of its dedicated sleep surface. When flipped over, it really is completely flat, with none of the lumps, bumps and gaps you inevitably have with a seat that has to function as both seat and bed on the same surface. The VS bed’s sleep surface is already padded and the mattress pad makes it even comfier. Personally, the opportunity for an afternoon nap is one of the perks of travel as far as I’m concerned, so I always spend at least a couple of hours snuggled down when flying to the US!

  • aceman says:

    I flew upper for the first time on the LAS-LGW route. Really really didn’t like it. Found it very narrow, and really hate the bed thing. Its either a bed or it isn’t. On or off. I like to doze for a little while, then sit up and watch a movie, then maybe doze some more, and on VS thats basically impossible without getting up and re-making your bed/seat all the time.

  • Leo says:

    I’ve flown to JFK with VS, AA and BA in J in the last 6 months. I would rank them in that order. I like the VS seat – and I do find it a great “bed”. Ultimately I think the over all experience with Virgin is just more fun. From the drive-in check in to the clubhouses and the arrivals lounge – and most noticeable for me the customer service element – I think Virgin smashes it. The Virgin crew on the way out were spectacular – on what was admittedly a light load, after lunch was served they allowed my friend in economy to come and sit in the empty seat next to me! She got a good free 4 hours in UC. I didn’t ask – I was just offered this after a long good natured chat with the crew about what I was up to in NYC. The crew on the way home on a very packed flight also went out of their way. The AA 777 hard product is very good (slept like a log) but the service and food was lacking. CW on the upper deck of a 747 was really good too but showing its age. I usually choose BA for avios and tier points but for leisure flights, Virgin wins hands down. Their arrivals lounge in T3 is also much better than AA’s – although that is of course being re-furbed. Ultimately it’s horses for courses – I can’t move over to Flying Club over BAEC because as has been said on the other thread (Part 2) Virgin’s routes are too US centric now.

    • harry says:

      4 hrs? Bet that bit of generosity made all the people who had actually paid for their UC tickets think ‘money well spent’. Let’s hope she wasn’t an annoyingly loud horsey type.

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