It is limited to 20,000 people, so I strongly suggest you register as soon as possible. To put this in perspective, HFP gets 25,000 unique visitors daily and the number of BA Amex cardholders, let alone Gold and Platinum, is well into six figures.
You will find this offer on the ‘Offers’ tab of your British Airways American Express / Amex Gold / Amex Platinum statement page online, or in the app.
There appear to be a couple of versions. Both my wife and I have:
Get 500 Avios when you spend £25 at amazon.co.uk before 17th September using your BA Amex
However, a reader sent me:
Get 1,000 Avios when you spend £25 at amazon.co.uk before 17th September using your BA Amex
There is also:
Get 500 / 1,000 Membership Rewards points when you spend £25 at amazon.co.uk before 19th September using your Amex Gold / Platinum
It isn’t clear who gets what and you may have got nothing if you are very unlucky.
It is limited to the first 20,000 people to register. The only rule is that “purchases made with Market Place Sellers, Amazon Prime or subscriptions to Amazon Prime” do not count. Does this mean that if you are an Amazon Prime customer, like myself, it does not count? (it seems not – see below) Or is it a typo, meaning that purchases via Prime Now do not count? Or only purchases made using Prime next day delivery, which you can opt out from?
I did a test purchase on my own Amazon account for a £25 gift card. I AM an Amazon Prime customer. Within 2 minutes of making the purchase I got an email from American Express saying “Congratulations, you have earned 500 bonus Avios – if your transaction meets the offer terms”. Assuming that it does, since Amex has picked up the transaction and has no idea what I bought, this means:
gift card purchases do count
even Amazon Prime customers still earn the bonus on gift cards
This offer should be a no-brainer for qualifying BA Amex / Amex Gold / Amex Platinum cardholders, especially if you have the 1,000 points version. £25 is a ludicrously low purchase limit for earning 1,000 Avios or Membership Rewards points.
As I found, purchases of Amazon e-gift cards seem to count. These can be bought online via this link and added to your personal Amazon account via this page. The balance is used automatically on your next purchase.
Want to earn more points from credit cards? – June 2021 update
If you are looking to apply for a new credit or charge card, here are our June 2021 recommendations based on the current sign-up bonus.
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the other top current deals:
British Airways American Express
5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers.
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review