Bits: why British Airways changed the Club World bedding, 50% ‘buy Avios’ bonus

News in brief:

New PR shot of the improved Club World bedding

I was sent a new PR photo of the improved ‘The White Company’ Club World bedding which is soon to be rolled out on the JFK route – see below.

It does, you have to admit, look good and an improvement on what has gone before.  It will be 2018 before it rolls out on the rest of the network, however, which is odd.  I can understand why they may want to trial the new food service before committing to all of the new serving trolleys etc, but surely bedding is bedding?

However …. spot the difference.  Here is the new photo:

…. and here is the original one supplied earlier in the year:

It seems … allegedy … that the original design failed a safety test.  Apparently the navy colour was too close to the colour of the carpets in the Club World cabins.  This meant that it was deemed a trip hazard, so the whole project was sent back to the drawing board.

Should you buy Avios with a 50% bonus?

A few people have contacted me this week about a targeted 50% ‘buy Avios’ bonus that is being emailed to some Executive Club members.

There are a few permutations, with the most generous being a 50% bonus on any purchase.

Here are a few price points:

5,000 Avios – was £95 (1.9p), now 7,500 Avios for £95 (1.26p)

10,000 Avios – was £175 (1.8p), now 15,000 Avios for £175 (1.16p)

20,000 Avios – was £335 (1.7p), now 30,000 Avios for £335 (1.12p)

50,000 Avios – was £815 (1.6p), now 75,000 Avios for £815 (1.09p)

100,000 Avios – was £1,615 (1.6p), now 150,000 Avios for £1,615 (1.07p)

The cheapest price is therefore 1.07p per Avios point.

Is this a good deal?  Well, it is fair to say that you won’t lose money at this level.  I have a spreadsheet showing the last few million Avios I redeemed and my average value is 1.15p per point, based on what I would have personally paid for the same flights.

It would be crazy to pay 1.07p per Avios if you were going to redeem them for 1.15p.  Avios points are obviously not as flexible as cash and are issued by The Central Bank of IAG which, frankly, has an inflationary track record to rival many third world countries. 

Personally, I would be targetting somewhere closer to 0.66p before I would be a speculative buyer – but that is based WHOLLY on my personal circumstances.

This is my long ‘what is an Avios point worth?’ article (click here) which takes a more scientific view based on different ways you may spend your points.  These valuations tend to come out at nearer 1.5p in the best cases.  On this basis, paying 1.07p – with no more effort required than picking up your credit card – may work you.

If you are only topping off an account with the last few thousand you need for a redemption, the price per point doesn’t really matter anyway.  Many people are offered a version of this deal which gives the 50% bonus however few points you buy, even the minimum of 1,000.

Before you buy, though, think about the options.  Could you or your partner take out an American Express Preferred Rewards Gold card instead?  The card is free for the first year and you’ll get 20,000 Amex points (= 20,000 Avios) when you spend £2,000 within 90 days.  That is a better deal than spending around £250 buying points under this deal.  

If you’ve got a BA Amex and a Gold or Platinum, how about the Starwood Preferred Guest American Express card?  The 10,000 points you get for signing up convert to 10,000 Avios and you only need to spend £1,000.  (The Starwood Amex has a representative APR of 36.2% variable including the annual fee based on a notional £1200 credit limit.)

The deadline to buy is 29th September.  If you want to see if you are targeted, the ba.com ‘buy Avios’ page is here.

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How to earn Avios from UK credit cards (December 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

There are two official British Airways American Express cards with attractive sign-up bonuses:

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.

SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.