This is my review of the Lloyds Avios Rewards credit cards.
It is part of my series of articles looking at the major UK loyalty credit cards and discussing whether or not they are worth applying for. These articles will be linked to the relevant sections of the ‘Credit Cards Update‘ page. My other UK airline and hotel credit card reviews can be found here.
If you want to check your credit record before applying for a new card, click here to get your free Experian Credit Score.
(EDIT: In early March 2018, the card was withdrawn for online applications. You can, for a short period, still apply via telephone with Lloyds Bank or in person at a branch.)
Key link: Lloyds Avios Rewards credit cards application form (no longer works, just an information page)
Key facts: £24 annual fee
The representative APR is 23.7% variable including the £24 fee, based on a notional £1,200 credit limit.
About the card
The Lloyds Avios Rewards credit cards are issued by Lloyds Bank. There used to be a second Premier version of this card, with a £140 annual fee, but this has now been scrapped for new applications.
The cards come as a twin-pack of an American Express and a Mastercard. You will receive both cards when you apply, although you will only receive one monthly statement with your combined spending.
The Avios Rewards cards are the only travel loyalty cards issued by Lloyds, so it is unlikely to conflict with any existing cards you hold. However, HFP reader experience is that it is not easy to predict whether or not you will be accepted whatever your credit standing may be.
What is the sign-up bonus?
There is no sign-up bonus.
All cardholders receive double Avios points for the first six months on your spending on the American Express card, up to £2,500 per month. If you were spending £1,000 per month on the Amex, that would effectively mean a bonus of 7,500 Avios.
Any other benefits?
There are two very interesting benefits on the Lloyds Avios Rewards £24 cards which make them stand out from all other travel credit cards.
No foreign transaction fees. This is a revolutionary move. 99% of UK credit cards – and ALL other travel loyalty cards – charge a 3% foreign exchange fee when you use your card abroad. The Lloyds Avios Rewards card does not. Even more impressively, you also earn Avios points on your foreign spending!
There are a handful of credit cards which offer no foreign exchange fees and have no annual fee – eg the Post Office Platinum Money card. None offer rewards points, though.
Flight upgrade voucher when you spend £7,000 across the two cards. The voucher allows ONE PERSON to book a return Avios redemption ticket whilst only paying the Avios required for the class below the one you booked.
Alternatively, you can upgrade two one-way flights. This only works if you upgrade two tickets on the same booking at the same time, with the cardholder as one of the travellers. You cannot use the voucher to upgrade two totally separate one-way flights on different days.
A Club World return ticket to New York on a peak date, for example, would only cost 80,000 Avios return (the World Traveller Plus price) instead of 120,000 Avios when using the voucher.
The voucher is valid for 12 months from the date of issue (you only need to book within this period, not travel) and you can only earn one voucher per year.
You only need availability in the higher class, not the lower one. Effectively, the voucher works by booking you a redemption seat for the discounted price of a seat in a lower class.
You cannot use the voucher to upgrade from Club World to First, on BA codeshares or on BA flights from City Airport except for New York.
You cannot use two vouchers on the same booking. If you and your partner both have a voucher, or if you have two vouchers, you need to make separate bookings for each of you. You cannot use two vouchers to updated a return flight for two people on the same booking.
You CAN use the voucher on flights which do not start in the UK. This allows you to, say, book from Dublin to Heathrow to somewhere to save Air Passenger Duty. It is also handy if you can book a one-way out using miles from another scheme.
For the solo traveller, the upgrade voucher could have real value. It is less use if you always travel with a partner, although you could book a separate ticket at full Avios price for the other person. I wrote about the upgrade voucher in more detail here.
Note that if you cancel a flight which has been upgraded using the voucher, the voucher is lost. You do NOT get it back. Use with care.
What is the annual fee?
The Lloyds Avios Rewards cards have an annual fee of £24.
What do I earn per £1 spent on the card?
You receive 1.25 Avios per £1 spent on the American Express card. This is a very good rate of return given the modest annual fee.
The MasterCard only earn 0.25 Avios per £1. This rate is poorer that the FREE Tesco Mastercard at 0.3 Avios per £1. Even if you meet the very strict qualifying criteria, the HSBC Premier Mastercard only earns 0.5 Avios per £1. You need to pay a £195 fee for the World Elite version of the HSBC card which gives 1 Avios per £1.
What is an Avios point worth?
How long is a piece of string!
How does this compare to a cashback credit card?
My default comparison card is the Amazon Platinum Mastercard which is free for life and offers 0.5% cashback. The representative APR is 21.9% variable.
On this basis, the American Express card supplied with the Lloyds Avios Rewards card performs well, earning 1.25 Avios per £1. The Mastercard at 0.25 Avios per £1 does not compare well to a cashback card – the only good reason for using it is that your spend will count towards triggering the upgrade well.
How does this compare to the free British Airways American Express card?
The Lloyds Avios Rewards card compares well for spending (1.25 Avios per £1 on the Amex compared with 1 Avios per £1 on the free British Airways American Express card). The BA Amex is better for fees (the BA card is free compared to £24 for the Lloyds card) and DOES carry a sign-up bonus.
The real differential, though, is the voucher on offer:
if you travel with a partner, you will value the 2-4-1 voucher for Avios redemptions that comes with the British Airways Amex
if you travel alone, you might find the upgrade voucher offered with the Lloyds card more attractive
Of course, if you spend a large amount on credit cards each year and could trigger both bonuses, you may want to have the Lloyds Avios Rewards card alongside one of the BA cards.
How else can you earn Avios points from a credit or charge card?
Don’t forget these less-obvious options though:
The American Express Platinum charge card offers 30,000 Membership Rewards points for signing up. These convert to 30,000 Avios points. It has a £450 fee, refunded pro-rata if you cancel.
The Starwood Preferred Guest American Express credit card offers 10,000 Starwood Preferred Guest points for signing up. These convert to 10,000 Avios points. It has a £75 fee, refunded pro-rata if you cancel.
You won’t be getting this card for the attractive sign-up bonus, because there isn’t one. Based on your predicted level of spending, you can decide for yourself if the ‘double Avios on the Amex card for six months’ deal is attractive or not.
The on-going earning rate on the Amex card is attractive compared to competing products, especially given the modest £24 fee. 0.25 Avios per £1 on the MasterCard is poor – the free Tesco Clubcard Mastercard is more generous at 0.3 Avios per £1.
I feel that Lloyds deserves special credit for the ‘no FX fees’ feature on this card. Whilst there are cards with no annual fee which also have 0% FX charges – such as the Post Office or Halifax Clarity cards – if you spend more than £2000 abroad on the each year, the Avios earned via the Lloyds Amex will outweigh the £24 fee.
Want to earn more points from credit cards? – November 2020 update
If you are looking to apply for a new credit or charge card, here are my November 2020 recommendations based on the current sign-up bonus.
British Airways American Express
5,000 Avios for signing up, no annual and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these:
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.