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Meridiana is now officially Air Italy – and may become a useful Avios partner

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We have occasionally covered the weird story of Italian airline Meridiana on Head for Points.  This was an airline based in Sardinia, owned by the Aga Khan and flying a decrepit fleet of planes to random destinations.  It also used Avios as its loyalty currency, although you cannot transfer in or out of the Meridiana Club scheme.

Qatar Airways recently acquired a 49% stake in the airline.  Qatar also happens to have a few spare aircraft at the moment due to the short-haul blockade in the Middle East.  This is allowing it to support a nose to tail restructuring of Meridiana which will transform it beyond recognition within three years.

If we are lucky, it will fill the gap left by airberlin for an Avios-based carrier in central Europe.

On Monday, it was officially announced that Meridiana will be renamed Air Italy.  The website is here.

Starting in April, it will be receiving:

20 x two cabin Boeing 737 Max 8 aircraft 

5 x Airbus A330 

20 x Boeing 787

All of these aircraft are either currently owned by Qatar Airways or are in the course of being delivered.

This latter figure is especially eye catching.  Meridiana currently runs the odd long-haul route but taking a fleet of 20 787s involves a massive commitment.  I can only imagine that this plan assumes Alitalia being absorbed by a short haul airline and its long haul routes dropped, leaving a gap in the market.

The new airline will be based at Milan Malpensa, which at least makes more business sense than the current Palermo hub.

You can read more about the Air Italy launch on its website.


How to earn Avios from UK credit cards (March 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

SPECIAL OFFER: Successfully apply for either of the Barclaycard Avios credit cards by 2nd April 2023 and you will be entered into a free draw to win ONE MILLION AVIOS! Full details are on the application forms here (free) and here (paid). This competition is exclusive to Head for Points readers. T&C apply.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

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Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

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You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

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There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

Until 30th March 2023, the sign up bonus on American Express Business Platinum is increased to 120,000 Membership Rewards points – click here. The bonus on American Express Business Gold is increased to 60,000 Membership Rewards points – click here. T&C apply, see the application forms for details.

American Express Business Platinum

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American Express Business Gold

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Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (16)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Stuart says:

    This is potentially he most interesting part of the press release:

    ‘It will codeshare with Qatar Airways on a number of routes.’

    Does this mean that these codeshare flights could then open up to being booked by non Meridiana avios like other Qatar flights?

    • Rob says:

      You can already book Meridiana with BA Avios via

    • JAXBA says:

      Codeshare flight numbers generally don’t have award availability anyway. Redemptions usually have to be on the operating carrier.

  • Chiara says:

    Hello base is Sardinia not Sicily 😀

  • mark2 says:

    Obviously a personal opinion, but that livery is awful.
    Was it done by the person who did the random multi-colour tail fins for BA some years ago?

  • BriefsbearUK says:

    There were a few errors in the original article, the airline based in Olbi, aSardinia which is where the HQ will continue to be. To my knowledge, the airline has never had a base in Pal to my knowledge, airline has never had a base in Palermo.

    • pauldb says:

      Right, the whole Sicily/Palermo reference is a red herring. There’s only one flight from Palermo. The Aga Khan’s association always became with Olbia, Sardinia and the “creation” of the Costa Smeralda (which I’d put someway down the list of good reasons to visit Sardinia).

      • DPS says:

        Cagliari (and nearby Roman ruins ) certainly have more to offer culturally, but Costa Smeralda is stunningly beautiful and a short ferry ride to Corsica and the even more beautiful Bonifacio.

  • Tom says:

    I’m not sure its plan assumes Alitalia being absorbed by someone else. It’s potentially quite a different proposition being run out of MXP. Alitalia’s presence at MXP is pretty minimal bearing in mind it is the national airline and MXP is the biggest airport at Italy’s commercial centre (even if it is 30 miles out of the centre). And its longhaul is largely run out of FCO. There is surely a significant amount of potential longhaul demand out of MXP which isn’t currently being served by direct flights to longhaul destinations – hence the regular fare wars for flights from MXP connecting to longhaul in London, Frankfurt etc.

    Its biggest challenge might be competing with the shorthaul stranglehold of Easyjet at MXP.

    • Pieretto says:

      Alitalia will eventually be absorbed/downsized not as a result of Meridiana, but due to decades of mismanagement. BEar in mind next March 4th there are the Italian elections and government is waiting for the result to comment on Alitalia’s situation. There is interest from Lufthansa-Air France/KLM-Easyjet to keep ‘drowning’ Alitalia afloat, those companies being interested in certain Alitalia’s profitable slots. Alitalia has always been very unionised, over-staffed, political and Rome-centric, saved by various governments of all colors (with taxpayers’ money of course) and it won’t be easy to manage. I welcome this Meridiana development though, it will help develop Malpensa (who was left desert by Alitalia years ago and resuscitated by the low cost) adding additional tourism/trade routes.

  • DPS says:

    When the Gulf blockade ends, presumably QR will want their shorthaul planes back?!

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