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British Airways announces the new First Class bus

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You know the yellow ‘Priority’ tags that British Airways puts on your suitcases when you travel in First Class, Club World or Club Europe?  They don’t do anything.  Nothing.

British Airways has at least now come clean about this, with the launch of a new ‘First for First’ service.

Here are two new services which are being trialled – so don’t get too carried away – at Heathrow:

A dedicated bus for First Class passengers landing on a remote stand

9% of British Airways flights land on remote stands at Heathrow and require a bus transfer to the terminal.

A dedicated First Class bus will now be waiting for long-haul flights.  Other passengers will be blocked from leaving the aircraft until First Class passengers have been driven away.  BA estimates that this will save 10 minutes.

It will NOT be the bus below, which is the bus that Emirates uses for First Class passengers.

Emirates shuttle

I have also reviewed the Qatar Airways first class bus (!).  I doubt it will look like that either ….

Priority baggage handling for First Class passengers

Yes, BA will genuinely be offering priority baggage services to First Class passengers.

Obviously this comes with caveats:

It is only a trial

It only applies for flights from New York JFK, Los Angeles, Dubai and Johannesburg into Heathrow

First Class bags will all be placed in the same container which will be loaded last.  This means that it will be the first container unloaded after landing.  An area will be cordoned off next to the luggage belt and the First Class bags lifted off by a staff member and placed there for collection.

This is clearly beyond the scope of the baggage handlers at Heathrow so it won’t be happening on your outbound flight.

We shouldn’t be too cynical, of course, as positive change is generally the result of many small incremental steps instead of one ‘big bang’ event.  BA does tend to take very small steps though …..


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Comments (107)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Alan Fox says:

    Returned First from JFK last week and a small section of the belt was cordoned off for two BA staff to unload yellow label bags. Most came through on the first tranche but ours on the last. I don’t know if this was anything to do with checking in early.

    • Steve says:

      They’re crew bags with the yellow label, or sometimes rush bags.

  • Celia says:

    Loosely related – does anyone know if the numbered priority boarding will apply at Cape Town? I’ve only been there once (not a seasoned traveller in the way that you lot are), and couldn’t understand why people in the BA lounge (or whatever it is) were exiting before the flight was called, so assumed they were for another flight. Wrong. We arrived at the gate to find a queue of First and Club passengers patiently waiting in line with a very stroppy guardian of the gate turning people who questioned it believing it to be an Economy queue,, back to the end of the queue, where we stood for about half an hour. They then let us in parallel with the economy queue so it was worth queuing just to get onto the aircraft and seated with champagne in peace and quiet. But after the chaos of the CT security bunfight with no priority there either, it was something I hadn’t experienced before in Club or First. When I asked the crew if it was normal procedure, she replied “Yes. This is Africa.” So any further info would be welcome, as I am returning from there later this year.

    • Kevin says:

      I took domestic BA flight from Cape Town two weeks ago. There were two lines – a priority one and an everyone else one. Think they may have been let on in parallel. Can’t speak for international.

      For anyone going to South Africa soon we were quite impressed with the Bidvest Premier lounges.

    • Alan Fox says:

      I found the same in Shanghai a couple of months ago. Boarding announced at least 20 minutes before the gate was opened, all priority passengers in one queue (with irritated staff moving up and down to check entitlement) and then the two queues moved at the same time and the same pace making the whole process ludicrous.

  • Andrew says:

    BMI managed this with domestic flights 20 years ago. It was normal to find my dad or my brother standing at arrivals with my luggage in hand in Edinburgh on a Friday night.

  • IanMacK says:

    Virgin Upper Class seem to manage the ‘priority baggage’ thing – both outgoing from UK and incoming into UK (in my limited experience).
    BA baggage is just random – sometime it seems to work and then ‘priority’ comes out last – and everywhere in between.
    Air Asia I have found to be excellent on priority baggage.

  • Steve says:

    Flew from LIS last night CE. Yellow priority tag placed on case.
    Last item delivered on the belt = 30 mins of waiting.
    Plane was new Neo. When questioned all the cabin staff openly moaned about new layout.

    • Lady London says:

      Up to anyone’s own discretion but personally when encountering staff who agree with something we moan about or express their unhappiness with things laid down by their employer this is great but I’m not sure I’d give the time of day the flight was and maybe not even the day or the specific route.

  • Nick says:

    Totally off-topic, but I notice that I can no longer refer friends for an Amex Gold Charge Card. I can only refer for the credit card. The points bonuses seem to be the same – have amex ceased to offer the charge card? I cannot find it on the website. Any idea why?

    • Phil says:

      I can see it on the website no problem…

      • Nick says:

        Really? Because if you search google for the charge card, or go through the list of personal credit cards, you are directed to the credit card page. this link takes you to the credit card, even though it every obviously used to direct to the charge card:

        https://www.americanexpress.com/uk/charge-cards/gold-card/

        I’m not sure it matters much to me. The only downsides I can think of are:

        – I think it is unofficial policy that you are allowed 2 amex credit cards and 2 amex gold cards at any one time. Those who already have 2 credit cards (say SPG and BAPP) and churn the gold charge card may find themselves unable to do so in future; and

        – I think it is possible for Gold charge card holders to get a modest MR points bonus for taking out the Gold credit card. Presumably this change will shut that down.

        • Nick says:

          First bullet should read 2 amex credit cards and 2 amex charge cards, not gold cards. And i cannot remember why I think the limit is 2 of each – it may not be.

        • Phil says:

          Ah you’re right! I thought the gold credit card looked different to the charge card so didn’t even read the description! Whoops!

      • Rob says:

        Gold charge is dead.

        Long live Gold credit ….

        • Nick says:

          Thanks Rob. Any thoughts on my two potential negative effects of this? Not a disaster by any means, but if I am right I imagine there are some who could be negatively affected.

          • Rob says:

            Don’t think so, as no-one will be forced across.

            There are some interesting upsides which I will discuss in an article tomorrow.

        • Nick says:

          Excellent – look forward to reading it. Although the fact that nobody will be migrated does not help those who churn, and may be unable to churn a credit card (because they already hold a number of Amex credit cards) where they could previously churn a charge card.

    • Rob says:

      Gold charge was closed without warning last night.

      • Nick says:

        … might explain why referral links aren’t working today!

      • Anna says:

        Does that mean we’ll now have to give it up altogether if we don’t want to pay the annual fee? This sounds quite bad as it’s my main source of fee-free churning.

        • Alan says:

          Ts&Cs state fee free for first year for the credit card.
          This could put a real spanner in the works for our churning though as my wife is a non-earner, not sure shewoudl be eligible for the credit card.

        • John says:

          Alan, have you examined the possibility of churning your wife?

      • Peter K says:

        Oh rats. Today was 6 months plus one day from Mrs K getting the Platinum 🙁

        • Peter K says:

          Or rather, cancelling the platinum charge.

        • Anna says:

          Platinum still seems to be there for the moment.

        • Alan says:

          I wonder whether you will be able to upgrade from Gold Credit to Platinum Charge for the 20000 points? Somehow I doubt it.

      • Alan says:

        I see Rob was quick to change the advert on the side of the page “The best choice for your first miles and points card:” now showing teh Gold Credit Card. Top marks for response time!

      • Lumma says:

        The real bizarre thing about this new card is that the eligibility checker is saying I have a 5/10 chance of being accepted for it but a 9/10 chance for the platinum charge (and green).

        BA premium is saying 8.5/10 whereas the free one is 3/10

  • Aaron says:

    Other Topic! Can anybody tell me which number to call to add a return on a 2 4 1 at midnight or is it 1am at the moment! Am I best ringing just before and ask them to wait until the time or just ring on the dot?.
    Also what info will I need to hand for them? (As I’m sure you can tell it’s my first 241!)
    Thanks

    • Alex W says:

      I heard the best thing to do is to book the seats online and call the next day to combine the 2 bookings and 241. This requires you to have additional Avios in the bank, though.

      • Aaron says:

        Thanks
        But the seats I want never appear online they have always gone on the phone before appearing on baec.

        • MarkH says:

          When I had to call up at 1am to get return CW flights from Cape Town to add onto my outbound booking I called the US line bang on 1am but by the time I got connected, the agent had found my booking and had searched for the seats it was 6 past and they were gone.
          If I had to do the same on a high demand route I’d definitely call up 5 minutes earlier to be sure.

          I did see the flights available on the BA site for a few minutes though

  • Alex W says:

    Is a first class bus really necessary? I imagine it’s more of an annoyance to economy/club pax than it is a convenience to first pax.

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