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Are the Lloyds Avios Rewards credit cards now fully closed to new applicants?

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The Lloyds Avios Rewards credit cards were closed to new online applications on 1st March as we wrote here.

At the time, Lloyds told us that you could continue to apply via telephone or in a branch for a limited period.

That period appears to be over.  A reader tried to apply this week by telephone and in a branch and was rebuffed on both occasions.  Apparently it no longer even appears as an option on the branch IT system.

On the upside, as Lloyds made some in-branch applicants watch two videos on ‘how to use a credit card sensibly’ before they would process the application, this may be for the best ……!

I am told, however, that we may not have seen the back of these cards for good.  How Lloyds expects to compete with a £24 Mastercard earning 0.25 Avios per £1 when Virgin Atlantic now offers a free Mastercard earning 0.75 Flying Club miles per £1 is a different question.

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Comments (140)

  • Richard M says:

    I would imagine Lloyds closing the AVIOS duo credit card product has to do with AVIOS itself closing down shortly. What would be the point of promoting such a product any longer when it won’t exist in its current form in a few months?

    With AVIOS members being transferred to BAEC, It remains to be seen what, if anything, will replace these cards. AMEX has its BA card, but there is clearly a gap for a new and better MasterCard product to compete with Virgin.