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InterContinental mulling positive changes to the Ambassador scheme

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By coincidence I had an article lined up for this week on how Ambassador works, but I will push it back a few days so as not to confuse it with this one.  If you want to read a general overview of the InterContinental Ambassador PAID loyalty programme, it will appear over the weekend and you can find out more on the IHG website here.

A reader who is a member of the invite-only IHG Rewards Club Advisors panel sent me a questionnaire he received on potential changes to the Ambassador membership package.

It looks pretty good to me and would address the main weakness of the current package which is the lack of breakfast and lounge benefits.

Some hotels, frankly, have been having a laugh at the expense of Ambassador members over upgrades.  When I was at InterContinental Abu Dhabi, for example, my ‘guaranteed’ upgrade got me a Club Floor room but I was banned from using the lounge.  This meant that my upgrade benefit didn’t seem to get me anything more than a robe in the bathroom.

The first thing current members will spot is that membership would (and I stress this is only a proposal) go up to $250 – from $200 – for the first year, and presumably $200 – from $150 – to renew. However, the benefits are much improved:

free breakfast for one person per night (Le Grand in Paris is currently €45 I think, if you’re looking for a comparison, and the Amstel in Amsterdam is similar)

$20 food and beverage credit (presumably per stay although it isn’t clear)

annual free night certificate (the word ‘weekend’ has been removed, which implies it could be valid seven days although that feels unlikely from a commercial perspective)

Platinum Elite status in IHG Rewards Club (a welcome change from the current paltry free Gold Elite status)

There are two strong new benefits when you hit a “membership milestone” – although it isn’t at all clear what the “milestone” would be (number of nights?, a certain level of spend?, number of years of membership?):

annual pass to a Club InterContinental lounge (not clear if it would be for your full stay or just one night)

annual suite upgrade voucher for use during a paid stay

The two key existing benefits:

a guaranteed one category upgrade

4pm check-out

…. would remain.  The ‘free pay TV movie’ benefit would disappear but that is rarely used these days I imagine.

If InterContinental went ahead with this – and it is only a proposal – then I think it would represent a real improvement, although I am already a big fan of the Ambassador package as it stands.  Free breakfast for one instead of two is not ideal but I get a feeling that IHG will sell this to the hotels on the basis that it will encourage couples on leisure trips to pay for one breakfast whilst at the moment they are eating outside.

In a couple of days I’ll run a general overview of the current Ambassador package and why I like it.  You can learn more on the Ambassador section of the IHG website.


IHG One Rewards update – April 2024:

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Comments (96)

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  • John says:

    Sounds promising. Hopefully the removal of “weekend” from BOGO was not just a mistake in the survey. Had real trouble finding somewhere to use my BOGO this year due to the restriction.

    Hilton managed to convince all their Waldorf-Astorias to give Gold and Diamond free breakfast for two, so another poor show from IHG if they can’t.

    I wouldn’t regularly pay €45 even for two people, but in cheaper countries I might be tempted to pay half the asking price for 2. I wonder if individual hotels would let you transfer the benefit between days, i.e. a couple could both take breakfast for free on day 1, then sort themselves out for day 2 (this would actually be helpful if leaving for an early flight – I don’t like “wasting” my free breakfast at Hiltons!)

    • Rob says:

      You would pay it at the Amstel. It is basically breakfast served like a 3-Michelin Star meal, you feel like you should have worn a tie.

  • Ian M says:

    Looks good. Seems odd however that for a small fee (small when you consider all the benefits and free night certificate) you could get free breakfast for a year, but IHG won’t give Spire members (much harder to earn) free breakfast at Holiday Inns etc.

    • Rob says:

      I did see that but 2 readers sent it to me yesterday – when you’re on 25k daily visitors very little gets past us!

  • Paul says:

    I can’t say I was impressed by the offer laid out in the survey. Everything was for one person irrespective of who you had with you. One breakfast one access to lounge per stay not per night.
    IHG are well behind the curve and my recent experience of the IC The Willard in DC means I won’t be in a hurry to get ambassador status or indeed book IHG ahead of Hilton any time soon

    • kelly says:

      The Willard is definitely a let down for the IHG brand – don’t compare the brands by this one hotel! I wasn’t impressed at all on our visit; it fell short in many areas.

      • John says:

        It’s not a one-off though! Many IHG hotels fall short compared to their equivalents in other chains… for example see every UK Holiday Inn Express versus UK Hampton

      • Kipto says:

        Oh dear. I have booked 2 nights at the Willard in April with my family on points. What was wrong with it ?

      • will says:

        IC HK and IG Singapapore are two excellent hotels if you’re ever in those parts of the world.

  • guesswho2000 says:

    How long, in real world experience, does it take for the Ambassador package to arrive? I signed up in early June, and have received a ‘replacement’ Ambassador membership card (a week or so later), but still not the rest of the stuff, like the free night voucher!

    • Dave R says:

      Mine showed up after about a month this year. It was a scaled-down package compared to previous years. The box and luggage tag etc are no more and the bonus pointss are now delivered electronically so it was just a letter and the weekend night cert.

      • Leo says:

        +1. It did at least show up which was a vast improvement.

        • guesswho2000 says:

          Hmm. I’ve dropped them an email, maybe it’ll take a bit longer as I’m in Australia, but 2 months is pushing it. Cheers guys!

    • Kevin says:

      Mine never came and one day I’ll get round to chasing them.

  • Sam Wardill says:

    Pretty poor show for a paid membership. As Diamond Hilton I get free continental breakfast guaranteed for me and one guest. The Hilton Brisbane actually gives me (and all Diamonds) full breakfast and they also extended this to my 3 kids when they joined me. I’m IHG Spire Elite and this gets me diddly squat!

    • John says:

      Any reason you mention the Hilton Brisbane in particular? Practically every Hilton outside North America will do the same

      • AndyGWP says:

        Lets not exclude North America too much though!

        As Gold, myself + 1 got free breakfast (as well as 1k points “MyWay” benefit) a few weeks ago at the following:
        – Atlanta Hilton (and also gave me lounge access even though not on an exec floor)
        – Chattanooga Doubletree
        – Austin Hilton (though was upgraded to Exec Floor to be fair)
        – New Orleans Waldorf Astoria (well, $15p/p credit, but this was on a 3rd party booking)

        All my recent experiences in the States have been excellent.

        • guesswho2000 says:

          My experiences in the US are good, the only issue is no booze in exec lounges!

  • Mr Dee says:

    Good the free breakfast is being considered!

  • TGLoyalty says:

    Rather breakfast or lounge for two than Platinum elite status, have the black card myself but feel PE gets you nothing in terms of recognition.

    IHG really are behind when it’s comes to perks for its two top tiers. If they fixed that I doubt they’d need to mess around with ambassador as I think for the price it’s already got a few nice perks

    • KevMc says:

      I got PE through the black card and a few stays, but only ever had the intention of using it to status match to HH Diamond, which I did – a far better list of benefits.

      I do have Ambassador until the end of this year, and adding these benefits may see me renew it, but personally I’d rather have breakfast for 2 rather than the $20 F&B credit.

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