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InterContinental mulling positive changes to the Ambassador scheme

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By coincidence I had an article lined up for this week on how Ambassador works, but I will push it back a few days so as not to confuse it with this one.  If you want to read a general overview of the InterContinental Ambassador PAID loyalty programme, it will appear over the weekend and you can find out more on the IHG website here.

A reader who is a member of the invite-only IHG Rewards Club Advisors panel sent me a questionnaire he received on potential changes to the Ambassador membership package.

It looks pretty good to me and would address the main weakness of the current package which is the lack of breakfast and lounge benefits.

Some hotels, frankly, have been having a laugh at the expense of Ambassador members over upgrades.  When I was at InterContinental Abu Dhabi, for example, my ‘guaranteed’ upgrade got me a Club Floor room but I was banned from using the lounge.  This meant that my upgrade benefit didn’t seem to get me anything more than a robe in the bathroom.

The first thing current members will spot is that membership would (and I stress this is only a proposal) go up to $250 – from $200 – for the first year, and presumably $200 – from $150 – to renew. However, the benefits are much improved:

free breakfast for one person per night (Le Grand in Paris is currently €45 I think, if you’re looking for a comparison, and the Amstel in Amsterdam is similar)

$20 food and beverage credit (presumably per stay although it isn’t clear)

annual free night certificate (the word ‘weekend’ has been removed, which implies it could be valid seven days although that feels unlikely from a commercial perspective)

Platinum Elite status in IHG Rewards Club (a welcome change from the current paltry free Gold Elite status)

There are two strong new benefits when you hit a “membership milestone” – although it isn’t at all clear what the “milestone” would be (number of nights?, a certain level of spend?, number of years of membership?):

annual pass to a Club InterContinental lounge (not clear if it would be for your full stay or just one night)

annual suite upgrade voucher for use during a paid stay

The two key existing benefits:

a guaranteed one category upgrade

4pm check-out

…. would remain.  The ‘free pay TV movie’ benefit would disappear but that is rarely used these days I imagine.

If InterContinental went ahead with this – and it is only a proposal – then I think it would represent a real improvement, although I am already a big fan of the Ambassador package as it stands.  Free breakfast for one instead of two is not ideal but I get a feeling that IHG will sell this to the hotels on the basis that it will encourage couples on leisure trips to pay for one breakfast whilst at the moment they are eating outside.

In a couple of days I’ll run a general overview of the current Ambassador package and why I like it.  You can learn more on the Ambassador section of the IHG website.


IHG One Rewards update – April 2024:

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Comments (96)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Czechoslovakia says:

    Currently sat by the pool in IC Malta. IC Amb got upgrades to club suites, and after a little negotiation, a fair price for Lounge Access too. Fair considering this was a redemption. Every IC I’ve stayed in has been generally very good in regards to status. Next up is IC Times square, not holding up too much hope there though. I’d happily loose every other benefit, save for room upgrade, late check out and included lounge on paid stays. Reckon IHG would be better off too on that.

    • Simonbr says:

      Czech’, At an IC such as Malta, if you pay for a suite entitled to lounge access and you are an ambassador is it reasonable to expect an upgraded suite also with lounge access? Also does the IC lounge in Malta serve a decent sparkling wine or champagne?

      • Czechoslovakia says:

        This stay was a purely points redemption, only for standard rooms, so to get the largest suite on the floor (according to the fire plan) was a big win. The 15th floor rooms are club IC rooms, and except small 1513 and 1516 are all nice. I doubt youd get upgraded to the 17th or 18th floor though, they are twice the size/price. Lounge here is great. Not a wine expert, so couldn’t really say, there’s a selection of them. The wines and spirits are only out during afternoon tea service, but there’s beer available all day long. 3 local, US bud and Heineken. Everything is reasonably priced here anyhow. A great place to stay.

      • Czechoslovakia says:

        Asked for you, in this hotel would have to be a club suite or deluxe suite to be upgraded to the 17/18th floor as AMB

        • Simonbr says:

          Thanks for going out of your way to find that out, much appreciated.

  • rams1981 says:

    OT hotels.com. I have 5 nights expiring in a month which requires a paid stay by then which I’m not sure I can do. Any tips for what to do?

    • Rob says:

      What I did once was book a £5 hostel in Bangladesh or somewhere similar. Someone told me about one where the owner always marks you down as having checked in. I paid my £5 and got my night credit. You could do a random punt on one of these but if you are marked as a no-show you don’t get the credit.

      You will find a few places in London for as little as £25 (shared dorms above pubs, eg The Crown in Battersea) but whether you actually want to book one and go down there to check in is a different question ….

      On the basis that you can book for anyone off your account and you still get the credit, it may be easier to find a friend or relative who needs a hotel and do a deal to book it for them.

    • Mark E says:

      I have twice kept my hotels dotcom account from having expired stays by booking into the Vibol Happy House in Phnom Pehn and not showing up. Last stay cost me £2.30

    • DANIEL MACDONALD says:

      I booked a sub£1 place in North Vietnam/Thailand…

      Reset the clcok for 12 months.

    • Gavin says:

      I used “Elegant Guest House” somewhere in India for £4.30, owner checked me in, job done

      • rams1981 says:

        Thanks all. Used the top suggestion and it kept it live. £2 odd! Bargain.

  • Adrian says:

    I too filled in the survey.
    IHG really remind me of BA, they have a sub-par offering and even with improvements (maybe) to come they will still be sub-par.
    I tried to explain to them, I’m a leisure only traveller with my wife, we can get free brekkie at Hilton (gold) and brekkie and lounge access at Marriott/SPG (Plat), that is why this year 41 nights have gone to Hilton and Marriott and 1 to IHG.
    Marriott have been good and given the Plat status even before I’ve finished the challenge (IT issues maybe, but still we have it) so they are going to get my business.
    IHG simply need to do more, even more than they are currently proposing.

    • Ian M says:

      The problem for us is that IHG obviously don’t need to do more. If they needed our business then I’m sure they would do more.

      I completely agree though. My stays go to Hilton or Marriott/Starwood. Got top tier with both. The only thing that’s been disappointing with Hilton is trying to get late checkouts

  • xcalx says:

    Gave up on ICs a few years back. I tend to stay in Staybridge Suites whilst in the US. Less points, larger rooms, usually newer properties, adequate free breakfast daily. Evening food and drink on midweek evenings. Plus free airport (airport area)and local transportation. The last one I stayed in St Petersburg FL was $309 + taxes a good deal at 25K IHG a night.

  • Tris Casson-Rennie says:

    The IHG Ambassador scheme is well overdue an overhaul. However it will only be as good as its implementation across the InterContinental estate.
    The free movie has started to become obsolete as people are streaming these days, however that was about the only “family” benefit. Perhaps something like a complimentary Planet Trekkers Activity for your family per stay would have been a suitable replacement? Far too much emphasis on corporates and not enough on those of us that choose to spend hard earned cash…perhaps I digress.
    The elevation to Platinum Ambassador is a welcome return to how Ambassador membership always was in EMEA.
    I would like to have seen an announcement around Lifetime status being considered and would bring them into line with other hotel loyalty schemes.
    Still any overhaul that adds value is welcome. ????

  • Simon Neville says:

    I really like the free movie option, its something i’d never normally pay for so it does become a treat when you’re tired after exploring a new city or just chilling, can’t imagine it costs that much to keep it in there.

    The other question mark of value would be around the points rebate when you renew, that must have quite a cost / benefit associated with it…

  • Garyn says:

    OT I’m a Plat and 2 weeks ago referred my wife , she used the link and applied successfully for gold. Nothing appeared on my account re referral. Just called and was told accounts couldn’t see link(definately used) but they would give me the 9000 MR for a referral to gold card. Is this correct 9000 not 18000? Thanks

    • Bonglim says:

      Pretty sure it is 18000

    • Nick says:

      Did you clear cookies first? If you’ve already browsed the page then the first impression will be what counts, regardless of whether you did or didn’t click the right link later. You might find google got some of your bonus!

      The key with this game is ALWAYS to use a non-saved-cookie browser to book. There’s also a message saying ‘you have been referred’ on the page – screenshot that. Then if you need to prove you did click a link, then you have something to use. Otherwise you could try reading your own cookies, which should show the referral (if indeed it was valid), and sending them that.

      If it’s not a valid referral, then 9000 ex gratia is a very good result.

  • Wally1976 says:

    Another OT sorry. Just been declined for the free Virgin credit card. Credit record is excellent but I did upgrade my Amex PRG to Platinum only a few days ago so that could be why. Any tips on getting Virgin to overturn their decision? Thanks.

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